How can travel agencies operate and develop to stand out in the fierce market competition?

To stand out from feudalism, implementing brand strategy is a rational strategic choice for small and medium-sized travel agencies to realize their own construction and development. In a certain area, it is not uncommon for travel agencies to implement brand strategy. Their local popularity, reputation and credibility are getting higher and higher, more and more tourists buy cards, and their business is getting better and better. This is a good thing. Let's call it "the middle and late period of brand strategy". So, what should enterprises do when they develop to this period? In my opinion, the core of the branding strategy of small and medium-sized travel agencies in the middle and late stage should be positioned as: consolidating the image, improving the quality-further improving the gold content of the brand. Specifically, we should do the following work in a down-to-earth manner: product differentiation. The high homogeneity of tourism products is an important problem that exists in travel agencies at present, especially the tourism route products, which are difficult to be protected by relevant laws and have a higher degree of homogeneity, and the competition among travel agencies is becoming more and more fierce. Realizing product differentiation can meet the differentiated needs of tourism consumers more effectively than competitors, and it is a sharp weapon for enterprises to compete effectively; Product differentiation does not need to be big, but can be done in some details, such as effective arrangement of interactive projects and scientific adjustment of tour order of tourist routes; In addition, further market segmentation, target market adjustment and continuous innovation can effectively realize the differentiation of tourism products. Service details. The gift is not small, and the details determine success or failure. Tourism is a typical service industry. In today's increasingly fierce market competition, the focus of enterprise competition is increasingly focused on service. Service quality focuses on details. Employee loyalty. "People with the same desire will win"; The mobility of human resources in travel agencies is large, which is the difficulty of the whole industry; To realize the great development of enterprises, it is not enough to only satisfy employees, and enterprises must work hard on employee loyalty; Why do employees "die hard" to follow you? Economic income level and related guarantee are the foundation, and humanized corporate culture construction is the guarantee. Travel agencies should fully use their brains, and the better they do at this point, the greater the development potential of enterprises. If the shareholding system is reformed, options will be introduced; Buy insurance for employees and provide housing accumulation fund; Put "serving employees and solving problems for employees" into the boss's daily work and implement it effectively; Reorganize, merge and integrate other tourism enterprises, make the cake bigger and give employees room for development. Talent quality. The era of popularization of higher education has come, and the comprehensive quality of citizens is getting higher and higher, which requires the employees of tourism enterprises to continuously improve their own quality; In addition to paying attention to the hard indicators such as the qualifications of candidates, enterprises must also pay attention to the "learning and training" of employees as an important "welfare" of employees; We must resolutely make the study and training of employees scientific and institutionalized. Management specialization. To a certain extent, the problem of "familyization" has become prominent. To be bigger and stronger, we must break this barrier, or entrust operations or introduce talents. Strengthen system construction and corporate culture construction. Continuously improve the management level. Strategic thinking. If a person doesn't think about distant things, he will find sadness close at hand. Leading enterprises with strategic vision and thinking is a necessary condition to realize the great development of enterprises. Such as rational allocation of human resources, scientific management of funds and strategic choice of investment, grasp and adjustment of enterprise development direction, in-depth development of the market, further segmentation of the market and necessary adjustment of the target market.