Why are the cars launched by the new car-making forces smarter than traditional car companies?

At present, in the new energy vehicle market, in addition to the traditional car companies, there are also a number of new forces to build cars. Friends who understand the new forces of car-making are likely to find that their models are even smarter than traditional car companies. What is the reason? Wen Qing believes that there are mainly the following reasons.

Market reasons?

The new force to build cars is mainly new energy vehicles, but its establishment time is short, its market share is small, and its popularity is lower than that of traditional car companies. So at this time, if you want to gain more market share and consumer recognition, you need to work hard on the model. With the accelerating process of car electrification, consumers have higher and higher requirements for car configuration, so new forces are more inclined to launch more intelligent models.

Enterprise architecture?

The enterprise factor mentioned here is also because the new force of building cars has been established for a short time. Different from the traditional car companies, which have a set of approval procedures and vehicle styles, the new car-making forces can completely design vehicles according to market demand, not rigidly adhere to the traditional design style, and the design elements are richer and more diverse, which can keep up with the market trend.

Internet business?

In addition to the above two aspects, the Internet factor is also very important. In fact, there are Internet genes behind many new car-making forces. For example, Weilai Automobile has Tencent's capital injection. Although Tencent has not been involved in the automotive industry too much, it has been committed to the development of automotive intelligence. For example, its Tencent Auto Joint Project is progressing steadily. With the help of internet genes, the new forces of building cars have made greater achievements in intelligence.

Total? knot

It is precisely because the new forces of making cars are influenced by market factors, enterprise factors and internet factors that the launched models are smarter than traditional car companies. Finally, I hope to gain a bigger market and be recognized by more consumers. I don't know what you think.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.