What is meffair brand

meffair is meffair women's clothing brand.

Region: Jiangsu-Nanjing, grade: mid-range to upper, style: Korean women's clothing, fashion women's clothing.

Brand:

Nanjing Mono Clothing Co., Ltd. was founded in 2004, the company started with a small flying fish clothing, after 15 years of development, the company's current has a number of different groups for the modern trend of the brand--ETHEREAL (Chinese) "ETHEREAL (Chinese), MEFFAIR (Chinese), MOAOL (Chinese), BSEAS (Chinese). BSEAS"), Moiicoo (Chinese "Mo Lok"). The company is headquartered in Yuhuatai District, Nanjing, Jiangsu Province, and has set up branch offices and logistics and warehousing centers in Hangzhou, Guangzhou, Chengdu and other places.

Along with the company's continuous growth and development, the company initially established a humane, systematic and digital operation and management system in 2016, and the sound management system and organizational structure are improving to lay the cornerstone for the company's next successful transformation. In the growth stage of construction and development, the company has now formed a comprehensive chain of apparel brand enterprises integrating independent research and development, production, logistics and distribution, terminal stores and e-commerce platform sales promotion.

Brand personality: at ease, casual, simple, casual, sunshine, comfortable.

Product Positioning: Popular affordable clothing.

Target group: 18~28 years old young groups who emphasize on comfort, quality and affordability.

Brand concept: promote quality and affordable, the pursuit of simplicity.

Brand Ideal: Easy to experience fashionable life.

Brand goal: to become the consumer's favorite affordable fast-fashion clothing.

Brand design: simple and practical, fashionable and casual.

Fabrics: Soft touch, fresh and breathable fabrics.

Culture: "Born to the sun, the pursuit of quality and price", emphasizing the practicality and convenience of wearing.