Twice the brand on

A new coronavirus infection caused by the epidemic is sweeping the country. In this challenging epidemic prevention and control battle, responsibility and accountability, warmth and care are everywhere. Major automobile companies have also lent a helping hand and activated relevant emergency policies to warm up the Chinese New Year festival of 2020. Beijing Hyundai, together with Hyundai Motor Group, donated 15 million yuan (including medical supplies worth 5 million yuan). At the same time, Hyundai launched a series of "love" initiatives such as "three major supports and five cares" for the actual needs of users during the epidemic, to guarantee the safety of users, improve the quality of service, and support dealers to **** off the difficult times, which reflected the "customer-centeredness" and "customer-focusedness" of Hyundai. This reflects Beijing Hyundai's "customer-centered" corporate temperature.

Five care, warm users

It is understood that Beijing Hyundai's "five care" includes caring for the safety of contracted store personnel, creating a safe environment for car purchasing, optimizing after-sales service and other dimensions, these initiatives not only are caring and supportive of contracted stores, but also reflect care and responsibility for the owners of Beijing Hyundai and the majority of users. These initiatives are not only the caring support to the authorized stores, but also reflect the care and responsibility to Hyundai car owners and users.

First of all, guaranteeing the safety of employees and customers of authorized stores was the most concerned of Hyundai during the epidemic. The first article of Hyundai reminds the dealers to do a good job of employee safety protection, to arrange the resumption of work under the basic premise of ensuring the health of employees, and to prepare the necessary protective materials to ensure the safety of the personnel of the authorized stores themselves.

Secondly, showroom disinfection should be strictly enforced to optimize the reception process. Displaying signs that the store, show cars and test cars have been sterilized highlights the safe and secure reception environment of the showroom and puts customers at ease. Create a safe car-buying environment for the employees of the authorized stores and the users who visit the stores.

Thirdly, in order to minimize users' concerns about purchasing cars during the epidemic, Hyundai will support authorized stores to carry out online marketing. It will provide customers with door-to-door test drive and door-to-door service after normal traveling, so that customers can enjoy the honorable car-buying experience without going out of their homes.

Fourth, in response to the after-sales service needs of existing car owners, further optimize the after-sales reception process during the epidemic. We will do a good job of responding to emergencies to ensure that users can enjoy standard after-sales service even during the epidemic.

Fifthly, during the epidemic period, Hyundai will further strengthen customer care and active service and improve customer service satisfaction. Recently, Hyundai launched the theme activity of "Customize your space safety, Hyundai takes care of your home", the majority of users can not only enjoy the financial policy of down payment as low as 2020 yuan, but also can not leave their homes during the epidemic period, everything is done on behalf of the new car to the home of the service privileges, and feel that all of Hyundai's customer-oriented, full of temperature, proactive service. Hyundai's active service is customer-centered and full of warmth. At the same time, Hyundai will also provide owners with free car sterilization, door-to-door maintenance and other services.

It is worth mentioning that for the difficulties that dealers in key infected areas may encounter in the procurement of epidemic prevention materials, Beijing Hyundai said that it will make every effort to help find resources and mobilize assistance materials to help people get through the difficulties.

Three major support, **** overcome the difficulties

The raging epidemic will inevitably have a negative impact on the industry's economic development and the production and operation of enterprises, and will also bring severe challenges to the Chinese auto market, which has entered the stock competition. In order to deal with dealers *** degree of difficulty, Beijing Hyundai around sales management, marketing, after-sales service put forward the "three major support", from all dimensions of the dealers to reduce the pressure of the "prescription".

In terms of sales management support, Beijing Hyundai will cancel the February dealer purchasing rate assessment, and dealers can flexibly adjust the purchasing volume according to their own needs and adjust the inventory structure. Considering the financial pressure of dealers during the epidemic period, Beijing Hyundai will also provide dealers with bridge funding support for maturing bills of exchange and partially subsidize the interest of the funds to alleviate dealers' short-term capital turnover difficulties. promotional policy support will also be continued in February to help everyone resume sales after the holiday. In addition, in response to the sudden drop in the number of car buyers in stores due to the spread of the epidemic, Hyundai will focus on online sales business to launch remote training to further strengthen the online sales capacity of dealers and to meet the needs of consumers to buy cars during the epidemic period.

In terms of marketing support, Hyundai will also vigorously support dealers to carry out online marketing activities by increasing online communication and marketing efforts, and launching official online model showrooms.

In terms of after-sales service support, Hyundai will suspend the sales and after-sales assessment tasks of dealers in the first quarter, and adjust the after-sales service VOC assessment at the same time, and will provide dealers with remote technical support and other support, so as to help dealers to do a good job in user communication and service with effective measures.

Beijing Hyundai has more than 10 million users and more than 1,000 dealers across the country. In the face of the raging epidemic and the arduous task, Beijing Hyundai writes the responsibility and bearing of the enterprise with the action by the practical care for the users and dealers' partners. In this "epidemic" war, Hyundai has always stood together with the dealers across the country to fight against the epidemic and overcome the difficulties.

"Jade becomes a tool after grinding and polishing, and the sword becomes a heavenly weapon after pulling out and burying it", after going through trials and tribulations, it becomes stronger and grows twice as fast. What determines the height of an enterprise is not the starting point, but the inflection point, because opportunities are at the inflection point. February has arrived, until the winter is over, will usher in the spring flowers, ushered in a new starting point!

This article comes from the author of the automobile home car family number, does not represent the views of the automobile home position.