Campus exhibition activity planning book

Time flies, we are in a hurry, and our work for some time has come to an end. We are entering a new stage of work, and we must set new goals. We should work out the future working methods and write a planning book. Is it impossible to write without a clue? The following is a sample essay on the planning of campus exhibition activities that I have compiled for you, hoping to help you.

Campus Exhibition Activity Plan 1 I. Activity Background

With the gradual improvement of people's educational level and the large-scale expansion of colleges and universities in recent years, more and more students have entered the hall of higher education. The market with such a large population must not be ignored. College students are a special consumer group in China consumer market. Their consumption concept has a great influence on the future, and their consumption behavior characteristics and ways will affect and lead the trend of the whole society. Therefore, for businesses, the college student market is undoubtedly a huge market worthy of attention and contains huge business opportunities. For college students, seizing this market not only means the sales prospect of overflowing pots, but more importantly, grasping the direction of future middle and high-grade goods and cultivating their brand awareness for a long time. Under such circumstances, the exclusive network of Huada came into being, and now it is ready to carry out the first activity, which is the activity of "bringing home special products and caring for your family forever".

Second, the purpose of the activity

Through the display of Baoding specialty, let the students take health care home.

Third, the theme of the event

Special products are brought home, and family members are always concerned.

Fourth, market analysis.

(A) the market environment

The characteristics of college students' gregarious and centralized purchase are very beneficial for businesses to carry out seasonal key promotions. Compared with other marketing activities, campus promotion activities are more meaningful to the promotion of corporate brands, the establishment of corporate image and the improvement of sales problems. This activity is not only the sales of products, but more importantly, it is to promote the exclusive network of colleges and universities nationwide, establish a good image and expand popularity.

(2) Consumption characteristics

College students' consumption has emotional characteristics and demonstration effect, and it is easy to be guided by merchants' propaganda and promotion methods (especially on major holidays, such as winter vacation) and impulsive consumption. Therefore, the activity of bringing special products home in winter vacation will immediately attract students' attention and promote consumption.

(3) consumption factors

Bring gifts home in winter vacation.

(4) Market potential

The winter vacation is coming, which is the best time to sell special products on campus. The main reason is that freshmen will bring some local special products home for the first time to express their feelings for their families. There are also the potential needs of senior students. There are 200,000 college students in insurance universities, with at least 50,000 freshmen. If we look at 20% of the market, there is also a sales potential of 65,438+00,000. Coupled with the advanced market, the overall market potential is huge.

(5) competitor analysis

Judging from the sales of specialty products in colleges and universities in previous years, some specialty products entered colleges and universities, but most of them were scattered student agents, with limited sales and uneven prices. There is no fixed long-term purchase and sale channel, and there is no propaganda means. It is difficult to win the trust of students and spread information, which affects sales performance.

Verb (the abbreviation of verb) is the preparation for the activity.

(1) Target market and product positioning. The target market is all teachers and students in insurance colleges.

Product positioning is a gift for family and friends when you go home!

(2) Price positioning: sales below the market price (specifically calculated according to the cost)

(3) Sales method: campus exhibition.

(4) advertising

1, the campus network forum publishes activity information (time, place, products, preferential policies).

2. Distribute leaflets from the dormitory to the home (the team members go directly to the dormitory to distribute leaflets).

3. Posting posters on the publicity column of colleges and universities is a necessary way for all kinds of promotion in schools. Students are familiar with the campus situation and have a clear distribution of poster columns. The shape of the poster itself is large enough to attract students' attention and the cost is low. The general method of posting a good newspaper on campus is to post posters featuring trade fairs on fixed publicity columns, bulletin boards, apartment doors, bus stops, canteens and other places in schools, so as to achieve the publicity effect through constant visual impact.

4, campus QQ group advertising news: relying on the team in the school's relationship circle to query and publish information.

5. Show the display board for publicity, and show two display boards: one to introduce our products and the other to introduce the website.

6. Hang banners in specific crowded areas on campus. Determine the location and retention time of banner hanging. Through continuous visual impact, the publicity effect is achieved.

Intransitive verb promotion plan

Objective: To promote the exclusive network of national colleges and universities, improve the popularity and reputation of the website, and increase the members of the website.

② Advertising performance strategy

According to the product positioning and target consumer groups, the policy theme is "bringing love home". First of all, get students' recognition with emotion as the main line, attract attention to the website, attract members to join and expand the website.

Seven, market research

In the sales activities, we can conduct market research and investigate the products that college students are interested in, so as to lay the foundation for the operation of the website in the future. (Questionnaire design and questionnaire filling reward)

Eight, sales management

Sales Supervisor: Cloud Entrepreneurship Team Sales Plan: 10000 Products.

College team selection: through the Youth League Committee of colleges and universities, excellent sophomores and sophomores who are willing to start their own businesses are selected to form teams, with 3-6 people in each team. Conduct unified training after team selection.

Salary system of each team: 60% of sales profit.

Nine. Specific arrangement of activities

1. The staff entered the venue to decorate the venue, borrowed tables and chairs and other related supplies from the school, entered the venue to decorate goods, set up booths, put up posters, and finally the host announced the opening of the fair.

2. Ask the students who took photos to record the site preparation materials for future website promotion.

3. Conduct a questionnaire survey during the fair to determine the future development direction of the website, and count the sales of booths in colleges and universities, publicize good sales performance and inspire other teams.

After the campus market, the team members will count the items, tables and chairs and send them back to the school to clean up the site. Ask our special car to bring back the rest of the prizes.

5. Make statistics on the sales results of the fair, and get the corresponding information, so as to accumulate materials for the future.

6. Profit distribution.

7. Upload the activity materials to the homepage of the website for information display.

Campus Exhibition Activity Plan 2 I. Project Background

The emergence of electronic IT not only brings students a better learning space, but also brings them more knowledge about society, which is beneficial for students to get in touch with society faster. Students are the largest consumer group, and the potential purchasing power of college students is also growing. However, due to the late start of electronic IT, immature operation mode and uneven product quality, we should adopt a scientific marketing strategy-trade fair according to students' consumption characteristics.

Second, the project nature

Fairness is to enrich campus culture and cultivate students' ability. It is also a commercial platform for students to exercise and display, integrating professional and campus cultural activities. At the same time, IT is also an understanding, publicity and extension of the IT industry. Therefore, IT is not only a platform for student activities, but also a good opportunity to show a comprehensive understanding of major IT brands. Combine online shop to sell products and promote online shop. In this process, students will participate in the whole process of pricing, advertising, on-site sales, online trading and product distribution, and experience it for themselves. It can not only improve the practical management ability of college students in decision-making, organization, leadership, control and innovation, but also cultivate students' sense of teamwork and competition, actively meet challenges, better go to society and succeed in employment!

Three. Introduction to the basic situation of the exhibition

1, exhibition theme

Challenge yourself and practice marketing. Achieve a better future!

2. Exhibition time: 20xx- 10-20

3. Organizer of the Fair: xx

4. Venue: Beijing Jiaotong University

5. Participants: major IT vendors.

6. Exhibits:

Four. feasibility analysis

(A) Advantages

College students intuitively understand the consumption of aquatic products. Familiar with students, cognition. It challenges not only the application of knowledge, but also social skills and marketing strategies and means. For schools, it is a stage for students to exercise, and it is also the spread of culture and science.

I think the advantages are as follows:

1. Location advantage: the school is an important place for consumption. At present, there are about 20 thousand college students in our college, and the huge consumer group has become one of the prerequisites for our participation.

2. Product advantages: The supply of goods in this fair is actively sought by students, so that students can better understand the needs of students in the same position, so as to sell what students need and ask for it.

Promote your own products and increase the marketing amount. Lay a solid foundation for the future.

Let the students know more intuitively in this activity, get familiar with the major brand schools promoted by us as the organizer, further develop the campus style and expand the campus culture.

5. Enhance our ability to cope, which is the greatest advantage of our school exhibition.

(2) Development space

With the arrival of freshmen every year, students should seize business opportunities and give full play to their professional advantages and business awareness. The fair has become a groundbreaking activity.

Students majoring in electronic IT can achieve the purpose of online sales and marketing. At the same time, it promoted the development of online stores. At the same time, it also mobilized the enthusiasm of professional learning and achieved a win-win effect.

Verb (abbreviation of verb) exhibition schedule

1 project development: ensure the rigor and feasibility of the project, carefully arrange the preparatory work at each stage and advance it in an orderly manner.

2. Project development: determine the exhibitors and sellers. Make preparations and drills for commodity display in advance.

Arrangement of specific matters:

1) Investigate deeply to understand the market.

2) Publicity and promotion to amplify the effect.

III) Holding of exhibitions

4) After-sales service and online store management

Detailed rules for the exhibition of intransitive verbs

1, commodity selection

The target customers of Expo A are the teachers and students of the whole school. The choice of commercial goods should first consider the needs of teachers and students in their daily life and work.

The choice of goods should consider the guarantee of sales.

C. Consider the positioning and price of goods (market price, cost price, competitive price of similar products).

2. Booth arrangement

The specific arrangement is based on the application and the classification of goods.

3 Handling of tail goods

A This exhibition is based on online shop, and the surplus goods can be sold online.

B. Negotiate with the supplier in advance about the handling method (return)

C give play to their marketing ability, door-to-door sales, etc.

Seven. Specific activity arrangement

1. mode of operation: exhibitors operate independently and are responsible for their own profits and losses.

Step 2 publicize

A. Poster publicity: design posters for activities and stick them on the downstairs of all student dormitories and crowded areas (canteens, teaching areas and bulletin boards);

B, broadcast propaganda: edit the broadcast draft of the event propaganda and report it many times in the school to expand the popularity of this event in the school;

C, banner publicity: pull publicity banners on the main roads of the campus to consolidate publicity:

D, online publicity: use the organizer's contacts in the school to promote steadily;

E, leaflet publicity: before the official activities, publicity will be carried out in the form of distributing commodity leaflets;

F, online publicity: use the chat tools commonly used by students for publicity.

3, the scene order management

A set up special order maintenance personnel to prevent the occurrence of special events.

The person in charge of sales is put in place. Ensure the safety of goods.

If the weather changes, be prepared for emergency measures.

4. Promotion methods

Objective: To attract more students to participate in this activity and enliven the exhibition atmosphere.

Award-winning auction

Set different awards for booths with good sales performance to improve the enthusiasm of students for sales. (Specific arrangements for specific awards)

B. Field outreach activities

1, lottery arrangement: improve students' desire to buy.

2. Game bidding activities: stimulate the atmosphere on the spot and enhance popularity.

Eight, problem analysis

Campus bazaar is a new attempt, and students may lack enthusiasm and initiative. It is the first time to set foot in the commercial field, lacking a certain sense of business. Then a bold attempt is an opportunity to challenge yourself. Students will not easily miss the opportunity to get in touch with society. Online shop sellers will not miss this excellent promotion opportunity.

We can analyze the campus market by investigating products and make rational decisions. Pay close attention to the needs of students and realize the opposite sales of goods.

Campus Exhibition Program 3 I. Theme:

1 1 month is the harvest season and the most youthful season. In order to further enrich the school's cultural life, enhance artistic charm, improve students' interest in learning, show their artistic talents, enhance cultural and artistic exchanges, let students appreciate the influence of China painting and calligraphy culture, enhance students' cohesion and further promote class unity, this painting and calligraphy exhibition is specially held.

Two. Significance of the event:

Carry forward China's painting and calligraphy culture, let students appreciate the charm of painting and calligraphy art, enrich our traditional cultural and artistic concepts, promote students' pursuit of culture and art, encourage students to exert their potential and promote the all-round development of the school. Further cultivate students' feelings of loving the school and culture and art, enhance the school's cohesion, centripetal force and appeal, and promote the sustainable development of school culture and art.

Through this painting and calligraphy exhibition, students' understanding of culture and art will be strengthened, and their painting and calligraphy level and appreciation ability will be improved. All ethnic languages can participate in the exhibition, so that students can understand the cultures of various ethnic groups, promote the harmonious coexistence of students of all ethnic groups in our school, and further enhance friendship.

Three. Activity theme:

Show artistic individuality and promote cultural exchange; Strengthen national unity and promote school development.

Four. Organizer:

Organizer: * * Qinglanzhou Vocational and Technical College;

Organizer: Calligraphy Association of Lanzhou Vocational and Technical College;

Verb (abbreviation for verb) Activity time:

20XX 165438+ 10/0/5

Intransitive verb activity program:

1. Collection of works: The Calligraphy and Painting Association will send a notice to the Communist Youth League branch, which will then inform all departments and the Calligraphy Association to publicize and collect works (the collection date is 20xx 1 1.03). Students from all departments are welcome to show their personal characteristics.

2. Site layout: All members of the Calligraphy and Painting Association participated in the organization on the day of the event. The old exhibition boards are uniformly mounted for displaying works.

3. Evaluation of works: The Calligraphy and Painting Association will invite the teachers of the Youth League Committee to be the judges, and the Calligraphy and Painting Association will set up a selection team to screen and evaluate the works. In addition, the majority of students can also watch the works on the spot and score on the spot.

4. Exhibition of works: For the outstanding painting and calligraphy works that won the prize, the propaganda department of the Institute should display the works in the hall of the teaching building for teachers and students to visit for a long time.

Seven. Activity promotion:

1. The Calligraphy and Painting Association puts up posters on the school bulletin board and publicity board.

2. Radio stations broadcast propaganda.

3. School network publicity.

Eight, award setting:

The selected outstanding works are divided into first, second and third prizes and excellent prizes for spiritual and material rewards. First prize 1, second prize 3, third prize 5, merit award 10 (awards to be determined).