Traditional Culture Encyclopedia - Traditional customs - What is a poster?

What is a poster?

Posters are an art of information transmission and a popular propaganda tool. Poster design must have considerable appeal and artistic appeal, and factors such as image, color, composition and sense of form should be mobilized to form a strong visual effect; Its picture should have a strong visual center, should strive for novelty and simplicity, and must also have unique artistic style and design characteristics.

In schools, posters are often used in cultural performances, sports meetings, story meetings, exhibitions, parents' meetings, festivals and competitions. The general requirement of poster design is to make people clear at a glance.

Posters are also called posters. It is a large-scale painting posted on the street wall and hung in the window, attracting the attention of passers-by with its striking pictures. In a sense, the 2th century was the century of political propaganda, and posters reached their peak as a propaganda way at that time. Among them, the two world wars, the Soviet revolution and construction, and the Spanish civil war were the peak of political poster creation, especially in the first 5 years of the 2th century, which was the golden age of propaganda posters. Shortly after the victory of the October Revolution in Soviet Russia, the window of the post office in the center of Moscow, the capital, was covered with posters, so that citizens could understand the revolutionary situation from these different forms of posters.

general posters usually contain notices, so the theme should be clear and conspicuous (such as xx competition, discount, etc.), and then summarize the main contents such as time, place, notes and the most concise sentences. The beautiful illustrations and layout of posters are usually a good way to attract attention. In real life, there are more abstract and concrete.

Poster is a kind of poster we usually see, which is mostly used for theme activities such as movies, competitions, promotional activities, new product launch, etc.

in poster design, it is generally necessary to understand the nature of the promotional theme activities, the organizer, time, place and object of the promotional theme activities and other basic information.

In poster design, the text should be short and clear, and the form should be novel and beautiful.

as its name implies, a poster is a kind of publicity pictorial that needs to be widely publicized, and it is a way for merchants to inform more people through posters. There are many kinds of posters, the most traditional ones are leaflets, pictures you usually see walking in the street, promotions, newspapers, etc. Usually, there will be small window posters bouncing out on the Internet, which introduces other links by promoting posters.

1. What is a poster?

Poster is a kind of poster we usually see, which is mostly used for theme activities such as movies, competitions, promotional activities, new product launch, etc. In the design of publicity posters, it is generally necessary to understand the nature of the publicity theme activities, the organizer, time, place and object of the publicity theme activities and other basic information. In the design of posters, the text should be short and clear, and the form should be novel and beautiful.

A poster is a poster for publicity, which is generally used to save food and fight drugs. This kind of publicity

plays, movies and other performances or invitations for ball games and other activities. The name poster originated in Shanghai. In the old days, people in Shanghai usually referred to professional drama performances as "the sea" and those engaged in professional drama performances as "going to the sea". Perhaps because of this relationship, people call it a "poster", which is a propaganda poster to attract customers as the performance information of plays.

The English translation Posters "poster" has evolved to the present, and its scope is not only the special posters for professional drama performances. It has become a poster to report or introduce news about plays, movies, sports competitions, cultural performances, reports and so on to the masses, and some of them have also been designed by art. Because it, like advertisements, has the characteristics of introducing an object and an event to the masses, posters are another kind of advertisements. However, posters have the characteristics of being widely posted in screening or performance places and streets, and posters designed by art are another kind of posters for movies, plays and sports. Posters, also known as "posters" or "posters", belong to outdoor advertisements and are distributed in streets, theaters, exhibitions, business districts, stations, docks, parks and other public places. Street art, which is also called "instant" abroad. Compared with other advertisements, posters have the characteristics of large screen, wide content, rich artistic expression and strong farsightedness.

On December 28th, 1895, the Lumiere brothers in France showed short films such as "The Train Arrived" to 35 audiences in a restaurant in Paris. At that time, the poster entitled "The Lumiere Movie" was probably the first movie poster in the world. Early movie posters were purely for advertising purposes of the first film. Just like most promotional posters in the stores now, they were drawn by hand, also known as hand-painted movie posters, and their original works are rare. The original posters of early Hollywood famous films Gone with the Wind, Breakfast at Tiffany's and Casablanca were all hand-painted, with exquisite and meticulous pictures, and still have high artistic value. With the popularity of movies and the progress of movie poster production technology, movie posters themselves have become a kind of art with appreciation and collection value because of their exquisite pictures, unique expression techniques and rich cultural connotations. However, foreign poster collectors generally only collect original movie posters, and of course, their front pages and previous editions are favored because of their scarcity and great appreciation potential. Film posters and other film derivative products can be divided into two categories from the function: the first category is for advertising and promotion, and the words "ForPromotion" are often marked on their products, which are mainly used as advertisements for film companies, cinema posters and gifts for audiences. The first category of products cannot be used for sale. The second category is available for sale. The movie posters, postcards, key rings, commemorative cards, mugs and T-shirts you saw in Shanghai are all derivatives of movies. Movies and their derivatives have long been a kind of culture, which has influenced generations and entered the lives of thousands of people in Qian Qian. Most of today's movie posters have beautiful pictures. Even for the poster of the same movie, different versions in different countries will have different expressions and may highlight different themes. An ordinary movie poster has only one or two pages, while a best-selling blockbuster may have dozens of pages. The poster of "TiTanic" movie should be the poster with the most pages at present.