What impact does e-commerce have on traditional business activities?

The impact of e-commerce on the traditional commercial price system?

E-commerce can not only use the information network to gather as many shopping needs as possible, but also get the biggest discount on the purchase price by ordering in large quantities. Moreover, you can also contact manufacturers directly through the network and establish your own super chain sales group with the help of production and supply channels and inventory networks. This greatly reduces operating costs and enables it to challenge traditional retailers at low prices.

The establishment of traditional business generally needs the support of physical infrastructure, such as warehouses, shops, office buildings and commodity exhibition halls. The virtuality of the network can reduce the dependence of enterprises on these physical infrastructures, and online stores can sell any number of goods to the world, regardless of the size and location of shelves. This cost reduction means that the price can be very low.

Because the Internet has the characteristics of transparent information, consumers can easily compare the prices of goods in online stores, and even some websites and software will automatically help consumers compare, so businesses can no longer take advantage of consumers' ignorance of the market to obtain high profits.

E-commerce has completely subverted the traditional concept of commercial marketing.

The development of e-commerce is a two-way communication that makes full use of the Internet. Only by mastering the needs of consumers can enterprises produce products or provide services to better meet the needs of consumers. The development of Internet has accelerated the transformation from large-scale marketing to detailed marketing. Scale is no longer the only advantage of an enterprise. Some small-scale companies can also share audiences and network resources with large companies, which has the advantages of personalization and rapid marketing.

In the current information age, if traditional commercial enterprises want to occupy more market share, they must further grasp the actual needs of consumers, provide sales services in full combination with the individual needs of consumers, establish brand-new marketing concepts, make full use of the Internet to contact old customers and develop more potential new customers. Through the collection, arrangement, summary, classification and analysis of network information, marketing activities are more personalized and marketing efficiency is further improved.

E-commerce reduces enterprise costs and expands sales channels?

In the current marketing of e-commerce era, the process and links from product research and development, design, production to consumer acquisition have been simplified, saving a lot of costs for merchants, thus providing cost space for improving product quality and service quality. In addition, the cost of publishing, screening and obtaining all kinds of information through the Internet is very low, and consumers can quickly understand product information. E-commerce makes customers' buying behavior more personalized, producers are more sensitive to market opportunities, the possibility of direct transactions between producers and customers increases, and the role of middlemen is weakened.

At the same time, the customer's dominant position in the transaction will be more prominent, and the producer's marketing strategy will emphasize how to meet the customer's specific purchase desire more conveniently and timely. Its biggest feature is to avoid the intermediate links such as wholesale and retail in traditional sales channels, so that manufacturers can directly contact with consumers. E-commerce mode is mainly to establish an intermediary-free sales channel through the Internet, which makes the two-way communication between enterprises and customers easy. Customers can contact the manufacturer at any time and place an order, and then let the manufacturer deliver the goods to the door, so that the manufacturer can finally complete the commodity circulation process without going through the retailer, which not only reduces the circulation cost and transaction cost, but also speeds up the information flow.

E-commerce has changed the organizational structure of enterprises and accelerated their response to market changes?

E-commerce will lead to changes in the organizational structure of traditional enterprises. The application of enterprise internal information management system makes the middle management of enterprises redundant. The middle management of enterprises will change from hierarchical (pyramid) structure to information-based horizontal organization, which creates conditions for the diversified development of enterprise organizational structure.

Under the traditional business model, there are many levels of staffing and the response to market changes is relatively slow. When the market changes, the front-line personnel at the scene must report it layer by layer immediately, and in this process, it is easy to have problems such as false alarm or missing information. However, the relevant decision-makers do not understand these situations, and then transmit the information layer by layer after the decision-makers discuss and make decisions, so the information transmission is too slow and incomplete, which makes enterprises slow to respond to market changes and even mislead, which is harmful to the development of traditional business.

Under the e-commerce model, the staffing tends to be flat, and there are relatively few managers, assistants and marginal workers. Because there are few layers of information transmission and few information omissions, it can ensure the truthfulness, reliability, comprehensiveness and effectiveness of information transmission, and at the same time make it timely respond to market changes. In addition, electronic network means will replace the traditional procurement, information collection, transmission, inventory, purchase, counter-offer, consultation and negotiation, so that the organizational structure engaged in these functions no longer exists. On the contrary, the gradual realization of electronic money and online settlement, as well as the rapid and accurate logistics and transportation, will make the business process simpler and faster, and can cross the limitations of time and space.