What are the problems of existing (traditional) bars?

1. Because everyone thinks that opening a bar is a profiteering industry, who doesn't want to be a fun and profitable industry? There are more and more bars, but the bar market is limited everywhere and there are too many players, resulting in overcapacity, declining popularity and declining profit rate;

Example: In the downtown area of Longgang District, Shenzhen, not to mention the low-end venues in and around Qingba, the high-end venues (slow rock bar) exist at 20 15 (SOHO, Lechao, V School, DD, New Rock, Night, Princess, Mifan, etc.). 10 or so, the market space is limited, leading to fierce competition, which is far from the early bar business.

2.？ [endif] Old business model (traditional operation, profit and marketing model);

The existing bar business models are basically like this, B2C business model, bar service customer service (everything is planned by fixed consumers according to the process, without interaction and participation), and bars have been doing it for many years through appointment marketing, theme event marketing, peripheral marketing, event promotion and other ways;

3.？ [endif] The overall cost in operation is too high, especially the labor cost;

Because there are too many players, the manpower demand of bars will be more, and the manpower cost of vicious competition will be higher and higher. DJ/ singer /VJ/ lead dancer/marketing manager, etc. Once the business is depressed, they will fall into losses. Because the initial investment was not small, I reluctantly gave up, and no one dared to transfer, continue to operate or lose money.

4.？ [endif] In this era of mobile Internet, there are many personal entertainment options, which leads to the loss of customers;

5.？ [endif] Poor participation experience and backward shopping guide experience;

Now it emphasizes the thinking of "experience", "innovation", "openness", "subversion" and "participation". Now the bar is out of touch, and you didn't feel any new experience in the past few years;

6.？ [endif] Nightclubs are mixed, which seriously affects the quality and experience;

At present, there are the largest and best chain bars in China, and a good system has not been established in this respect. It is necessary to think about what progress has been made in these years;

7.？ [endif] The consumption pattern is too simple, which limits the profit space of the place;

Start work at 8 o'clock every night. Good fields can be done around 5 o'clock the next morning, and some poor fields can only be done around 12 o'clock. The consumption mode is too single, the consumption time is too short, the cost is wasted, and the resources are not utilized.

8.？ [endif] Homogenization is serious and vicious competition is fierce.

9.？ [endif] The traditional management structure cannot motivate the staff in the venue to serve the bar;

The internal and external resources of any enterprise are equally divided, and the most basic information of the venue cannot be activated, which seriously affects the profit and development of the bar!

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The essence of the bar:

Finally, your strategic planning: business can be promoted in a short time through tactics, but how to maintain a long-term basic system requires you to make a strategic plan that suits you, which will reflect the business philosophy, bar culture, bar image and bar brand! !

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