Briefly describe the characteristics of consumers.

The characteristics of the consumer market are as follows:

1. Not for profit. Consumers buy goods in order to obtain some use value and meet their own consumption needs, rather than reselling them for profit.

2. unprofessional. Consumers generally lack specialized commodity knowledge and professional knowledge. When consumers buy goods, they are often easily influenced by advertisements, promotion methods, commodity packaging and service attitudes of manufacturers and merchants.

3. Hierarchy. Due to the different income levels and social classes of consumers, consumers' needs will show certain levels.

4. replace. Except for a few irreplaceable commodities in consumer goods, most of them can be replaced or used interchangeably. Therefore, the goods in the consumer market have strong substitutability.

5. Universality. In the consumer market, buyers are not only numerous, but also widely distributed. From cities to rural areas, from domestic to foreign countries, the consumer market is everywhere.

6. Prevalence. Consumer demand is not only influenced by internal factors of consumers, but also by external factors such as environment, fashion and values. Times are different. The needs of consumers are also different. Therefore, the goods in the consumer market are very popular.