What is consumer goods? What kinds of consumer goods are there?

Refers to the sum of various economic types of consumer goods from wholesale and retail trade, catering, manufacturing and other industries to urban and rural residents and social groups, farmers to non-agricultural residents. Including goods sold to urban and rural residents for daily consumption (excluding housing) and non-production and non-business consumer goods sold to organs, organizations, military units, schools, enterprises, institutions, urban residents' committees and rural villagers' committees.

1, consumer goods. Refers to products that customers often buy or buy at any time, such as tobacco products, soap and newspapers. Convenience products can be further divided into

General cargo, impulse cargo and emergency cargo. Common products are products that customers often buy. For example, a customer may often buy Coca-Cola.

Crest toothpaste. Products purchased by impulsive customers without planning or searching. Emergency supplies are products purchased when customers' needs are very urgent. The location utility of emergency materials is very important, and they can be purchased quickly once customers need them.

2. Shopping items. Refers to the products that customers should carefully weigh and compare in usability, quality, price and style. Such as furniture, clothes, old cars and large equipment. Shopping items can be divided into homogeneous products and heterogeneous products. Buyers think that the quality of homogeneous products is similar, but the prices are obviously different, so it is necessary to buy them. The seller must negotiate the price with the buyer. But for customers, when choosing heterogeneous products such as clothes and furniture, product function is usually more important than price. Operators of heterogeneous goods must have a large number of varieties and colors to meet different hobbies; They must also have well-trained sales staff to provide information and advice to customers.

3. Specialty. Refers to products with unique characteristics and/or brand logo, and buyers are willing to make special purchase efforts. For example, colored goods, automobiles, stereos, photographic equipment, men's suits and other special brands and styles.

4. Non-craving products. Refers to products that consumers don't understand or don't want to buy even if they know. Traditional non-cravings include life insurance, cemeteries, tombstones and encyclopedias. For products that we don't want, we have to pay a lot of marketing efforts such as advertising and personal promotion.