What are the online promotion channels?

Online promotion channels are as follows:

1, search engine promotion

Search engine promotion is mainly aimed at SEO search ranking optimization of Baidu, 360 search and sogou search search engines and SEM search bidding advertisements. Its main purpose is to bring customers to our own official website, and it is also the earliest and most basic way of network promotion.

2. Online advertising promotion

The EM search bidding advertisement mentioned above is a form of online advertising, but the online advertising promotion mentioned here refers to the popular information flow advertising promotion, that is, the advertisements in various apps such as WeChat friends' advertisements and Tik Tok headlines.

3. Social media promotion

Social media promotion is a necessary "two micro-shakes" for today's enterprises, that is, the operation promotion of Weibo, WeChat and Tik Tok. Social media is an effective channel to connect consumers and businesses.

Of course, the most important thing to promote on social media is to learn how to interact with customers and how to promote on social media. We must avoid hard advertising. After all, in the era of advertising explosion, people are actually tired of advertising.

4. Media publicity

Now there are many self-media platforms that enterprises can register, such as UC Yun Guan, Baijia, Toutiao, Penguin, Sohu WeChat official account, Netease WeChat official account, and a little information. If equipped with professional self-media platform operators, it is recommended that all these platforms be registered and opened, and the content we publish will be actively pushed to users by the platform, which is a more economical way for us to promote the network.

Operating several platforms, the basic traffic of each platform is still very different, which is estimated to be related to their operating rules and push algorithm mechanism. This requires operators to master the situation of each platform.

5. Promotion of soft news articles

If you want to promote the brand through the network, it is recommended to put soft articles on the news platform. This soft-text publishing mode is very conducive to guiding market consumption, rapidly enhancing the popularity of products in a relatively short period of time, and shaping the reputation and credibility of brands.

6. Forum promotion

Despite the impact of mobile Internet and social media, the traffic of forums is not as good as before, but the quality of users in some vertical forums is still relatively high. If your soft writing level is high enough, it is very suitable for AC drainage.

7. Video promotion

Video marketing belongs to the important category of content marketing, especially in recent years, the rise of live broadcast, short video and other apps has pushed video marketing to a new height.

However, it should be noted here that video promotion is not limited to short video platforms such as Tik Tok and Aauto Quicker, and traditional video platforms such as iQiyi, Tencent Video and Youku still need attention.

8. Promotion of e-commerce platform

For enterprises selling services or products, e-commerce platform is a network promotion platform that cannot be ignored. At present, domestic e-commerce, that is, Ali, JD.COM and Pinduoduo are divided into three parts, so it is generally recommended to start with Taobao. If equipped with a professional e-commerce operation team, of course, all platforms can be above.