Future trends in rural supermarkets?

My thoughts. China's rural market is going to have a big increment and explosion in the next 10 years. The traditional open-air bazaar certainly has the inevitability and necessity of existence. Various administrative villages within the village sales points or small supermarkets, basically will slowly to the city of the kind of community convenience store marketing model change, there will be some discerning investors businessmen do chain stores. Such a model is now in Zhejiang has been proved.

One, the characteristics of the countryside itself determines the future of rural supermarkets in rural areas must be unified with the three rural and villagers' lives. Traditional cigarettes, alcohol, sugar, soy sauce, oil, vinegar, cold drinks, etc. will slowly to provide villagers with the countryside with the required pesticides, fertilizers, small agricultural machinery (of course, in the display and placement, it must be separated from the daily necessities of life), etc., student supplies will also be rich in fresh fruits and vegetables will be increasingly diversified.

Two, a professional and unified brand of rural supermarkets will slowly become a village issues and activities center, so the future of rural supermarkets will be to provide products, services and information in the direction of unity. Now, in some places in the rural supermarkets, there has been a certain service capacity and gathering attraction.

Three, cell phone recharge, electricity bill collection, network information query, learning books, villagers leisure and entertainment, and even shoe repair and hairdressing, recruiting agents, rural advertising agencies, etc. can be slowly increased, which is a must for the development of the countryside, but also rural life in addition to the removal of the family farming, the most basic needs of the working poor after returning home.

Four, now the traditional rural outlets or small supermarkets in the categories of goods, mainly focusing on tobacco, wine, soy sauce and vinegar and children's food daily cold drinks, this accounts for a large proportion. The future of rural supermarkets, there is a lot of room for maneuver and potential, unified brand, unified procurement, unified image design, distribution and after-sales service links again, and then in the holiday marketing and then highlight, increase the highlights, which is one of the future direction.

Five, as for the model, foreign investors do not end up with the village's original supermarket direct competition, but should be with their cooperation, based on these villagers' own stores, talk about the mode of cooperation with the focus of the investor as long as they do a good job in the management, distribution and service can be. This is to make full use of the original store, to be transformed, small area, may not consider cooperation, looking for new partners in the village. Improve the service, enhance the credit (really), the villagers will slowly trust, between the villagers in addition to the price, service and quality, more importantly, is the affinity and township, and hometown mingled with the townspeople, there is a piece of heaven and earth.

This is my simple thinking, hope can give some help.