Traditional Culture Encyclopedia - Traditional customs - What are the main methods of advertising performance?
What are the main methods of advertising performance?
1 realism
Directly tell consumers the situation, characteristics and benefits of advertising products and services, and mobilize consumers to buy them.
2. Authority
Use authoritative moments and critical moments to advertise, or use celebrity images to advertise.
Step 3 show evidence
Through the actual performance, operation, use, taste and other ways to prove that the goods are of good quality and good efficacy.
4. Lyricism
Highlight the 3B principle, including feelings for animals or plants, feelings for children, and appreciation for handsome men and beautiful women.
Step 5 be humorous
Through rational inversion and harmonious expression, we can create interesting effects, arouse the interest of the audience and recognize the advertising intention.
Baidu encyclopedia-advertising creative expression
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