A large shopping mall opening, in order to make the company to improve the visibility, need to plan an opening event, the purpose is to attract the attention of the local media

Answer:

5W,

One, the disseminator: shopping malls

Two, the dissemination of content: 1, the sale of public welfare activities, public service is difficult for people to reject the refusal to accept a cause, because it is indeed a good thing to do, one of the things that make people feel, but the reality of the society, most people do not really understand the concept of public welfare, thought that it is a celebrity rich and famous people should be done to do what is qualified to do, in fact, public service everyone can participate in, everyone can have a good heart! Qualification to do things, in fact, public welfare can be involved in everyone, everyone can have a good heart! As the media, especially the credible media is not do not want to make money, just more hope to earn money, so we give them the benefits at the same time, but also give them a good "name", so that they are more positive and focused to track the report, the effect is naturally twice the result with half the effort! Charity sales activities not only make the mall itself to obtain a high degree of popularity and visibility, but also effectively through the form of public welfare charity to reduce the commercial component of advertising, so that the media and the public are more willing to accept the news information and even produce a strong **** Ming, to obtain strong support. Remember to find more touching elements and tear-jerking photos ~, if you are confident that you can do a series of topics

2, the opening lottery, the opening lottery can cause the public frenzied interest? Can it be on the people's livelihood news? Generally can not, but if the value of the Grand Prize is amazing or other news highlights can be, such as pumping sports cars, extract 100,000 cash or activities to do some live operation to some touching events can be ---

Three, the media

Media costs invested in the proportion of television (10%), newspapers (15%), radio (20%), website (15%), outdoor (20%) other (DM sheets and other 20%). DM sheets and other 20%)

From the above ratio can be seen, my idea is to strike across the board, for two reasons, one is to establish a good working relationship with the media, and the second is the comprehensive information transfer that is the seamless dissemination of the law

Four, the recipients of

Parties media and dissemination of the group, the neighborhood, the group of donations

Five, the effect of the assessment

1, through the early multi-channel publicity to achieve a substantial increase in popularity and visibility

2, through the mall inside and outside the beautiful scenery, and the lottery and other activities, so that it deepens the mall's brand awareness and corporate strength of the feeling

3, through the development of public service activities and various types of media tracking reports, a substantial increase in the shopping mall's positive image and recognition of the public

4, through the open and transparent sweepstakes and the sale of activities carried out to increase the consumer's reputation of the mall and word-of-mouth publicity enthusiasm

5, through the touching event media reports, to cause all sectors of society on the shopping malls and the event of the people's sustained attention

6, through the development of the event, the real significance of changing the consumers of the mall's traditional view of the mall, we do not only make money, but also to help people!

Consumer analysis:

1, receive information on the intuitive feelings of consumers roughly two kinds: the first kind of feeling: there are activities, cultural performances, discounts, raffles, public welfare, interesting ~, such people are mostly for the general public, taking advantage of the small advantage, love to see the strong heart, the second kind of feeling: with the previous lottery is almost the same, right ~ for this kind of people, you can follow up on follow-up activities, and gradually mobilize them to participate in the enthusiasm

In the case of the malls, the malls and the event people continue to pay attention to the malls. mobilize them to participate in the enthusiasm

2, most of the activities are still in the traditional form of the main, innovative point is the Grand Prize features and public welfare donations to the object, the two highlights do a good job can cause a lot of people's curiosity and interest, to give them a novel feeling

3, the opening day of the sale and the lottery, both the embodiment of the public welfare is a warm hearted, but also the embodiment of the enterprise's strength and vigor, stand In the shopping mall point of view, there is a certain risk, the high starting point of publicity, will want to take it, must first with the confidence and vigor, the activity of the budget, the coordination of various departments, the pre-market publicity and so on, many problems, but once reached, to the public's impression and evaluation of the shopping malls is certainly higher than the other

EVENT Analysis:

Please refer to the above personal recommendations~