The choice of information channels of information channels

Enterprise information development channels are diverse, summarized as follows:

1. sending personnel

At present, many enterprises have sales and purchasing personnel are always on the move. These personnel in the promotion of products, procurement of raw materials at the same time, you can learn a lot of commodity market information, product quality information and user demand information. If they are allowed to do both, both as a buyer and seller, but also as an informer, consciously collect, organize and return this information in a timely manner, for the enterprise to adjust the direction of production in a timely manner, the transformation of the old products, the development of new products, to promote the sale of products, has an extremely important role. Enterprises can also send people to convene regular and irregular user forums, or on a particular aspect of the issue of specializing in market research, analysis of the market situation, to obtain certain thematic information.

2. From competitors to obtain information

Enterprises aiming at competitors are generally stronger in the same industry, pose a direct threat to their own manufacturers. These manufacturers are often in a leading position in technology, products, management, etc., and they have ambitious development strategies and unique features of the business strategy. Therefore, as far as enterprises are concerned; competitors where there is a large number of relations between its own survival and development of information, only to master this information, in order to "know yourself and know the enemy, a hundred battles are not dangerous". However, from competitors to obtain information, can not take the theft, fraud and other illegal or unethical means, but must be used incontestable open, legal means to obtain useful information. Generally you can start from such aspects: collect information from competitors in the past or current staff: collect information from people or units that have business dealings with competitors; collect information from talking with competitors' users; visit competitors' factories or indirectly visit competitors through a third party; analyze each other's products, carry out autopsy, testing, laboratory tests, process reduction; from competitors' Public publications, documents to product manuals and technical information provided to the user with the product, advertising and promotional materials to collect information and so on.

3. Relying on large information networks

In general, small and medium-sized enterprises and township enterprises can not afford to establish their own independent information network. But in recent years with the development of the commodity economy, China's financial system have set up a special information institutions, especially at all levels of industrial and commercial banks, in the country, there is a relatively sound information network, and equipped with modern information collection and transmission means. They start from the needs of currency circulation and credit work, and hold a large amount of systematic and important economic intelligence and information on the production, supply, marketing and business management of all enterprises in industry, commerce, trade and agriculture. Therefore, small and medium-sized enterprises and township enterprises and banks at all levels to hook contact, the establishment of a defined scope of information retrieval relationship, is an important channel to obtain effective information. In addition, in recent years, some economic entities specializing in information have emerged one after another. Such as information development companies, consulting service centers and so on. Some of them are government-run, some are privately run, some are national, some are local, some are comprehensive and some are specialized. Most of them have their own information networks and information channels, controlling a large amount of production, supply and marketing information. Small and medium-sized enterprises and township enterprises can also make use of these ready-made information networks, strengthen the links with these large information networks, get a lot of useful information.

4. from the commercial sector to obtain information

Commercial sector to deal directly with consumers and users, the supply and demand situation on the market, changes in consumer demand, customer opinions on the product, the user on the requirements of the production enterprises and so on, to understand the most timely, the most clear. It can be said that the counter is the market dynamics of the information window, sales staff is not only the customer's psychological "knower", but also the market dynamics of the "thermometer". If the enterprise with the linkage between production and sales of the business sector to establish a close contact with each other to communicate production and marketing information, you can get a lot of economic information and product feedback. There is a bag factory in the northeast of the production of leather bags and suitcases are not selling well, the factory is difficult. Sales store on the factory put forward a request, "your factory goods we can buy, but there is a condition, you when the factory director, technicians have to come to stand counter." The factory manager thought; what kind of condition is this? So he led five technicians to the store to stand a month counter. Standing counter, so that they found the direction of improving the quality of bags, so that they have been enlightened, the production of a big turnaround.

5. The use of a variety of professional meetings to collect information

The main form of ordering, exhibitions, scheduling and so on, we can collect a variety of business information. Ordering is generally held in accordance with the industry to El. Various manufacturers in the same industry gathered on one side, production and demand directly meet, the information is very centralized, both the macro aspects of the industry information, but also the micro aspects of the manufacturers of the information, as well as subscribers to the enterprise's products, services, reputation and other feedback information. Any enterprise should strive to participate in various forms, organized at all levels of the ordering meeting, which is a good opportunity for enterprises to capture information, not to be missed. Exhibition is to reflect the market dynamics of the body mirror, so it is also an important way to collect information.

6. Hire part-time informants

Focused in some large and medium-sized cities, or the main product markets, raw materials and scientific research institutions to hire part-time informants, is another effective way to collect information and intelligence. Part-time informants in large cities, people familiar with the hot, the nature of the work is generally related to the product market, a wide range of sources of information, dissemination channels, only to pay appropriate compensation, sometimes more than the enterprise full-time informants, salesman's work effect is better.

7. Paid for information

Enterprises for a business and management problems, such as the purchase of raw materials, seeking solutions to technological and technical problems, etc., you can issue paid for information advertisements, and welcome all parties from all walks of life to provide technical and market information. Once the collected information is adopted by the enterprise, or after receiving economic benefits, it will be rewarded in accordance with the payment method stipulated in advance, or appropriate one-time remuneration will be paid according to the quality and expected value of the information provided. This approach can effectively mobilize the power of society to develop information, the scope is relatively large, targeted is also stronger, often will receive twice the result with half the effort.

8. The use of newspapers and magazines, radio

Enterprises use newspapers and magazines, radio, television information transmission channels, that is, through the news and advertising, can often obtain or disseminate important information, and get the unexpected economic effects. Now specializing in providing information to all types of readers of newspapers, such as "Market News", "Economic Information Newspaper", "Science and Technology Information Newspaper" and so on a variety of newspapers, these newspapers have a large amount of information, the cost is low, can be observed in all aspects of the social market. Therefore, we should make good use of periodicals and magazines. In addition, enterprises should learn how to make advertisements, but also be good at absorbing advertising information from radio and television, and keep an eye out everywhere to prevent useful information from slipping out from under the eyes and ears. Furthermore, enterprises should actively subscribe to professional journals in order to expand their horizons and keep their eyes and ears open.

9. Telephone, letter contact

Telephone transmission, letter delivery, very simple and rapid, the cost is also less. Some information consulting companies or information service centers and other units to collect and store information in different categories, some large and medium-sized enterprises often have their own information systems. If you need to inquire about information to these units, a phone call, a letter may solve the problem.

10. Joint collection of information with the competent authorities

An enterprise's capacity is limited, and the source of information is also limited, but to the competent departments of the enterprise to obtain relevant information, or with the competent departments, will make the enterprise's ability to collect information greatly improved. Because the competent department has administrative height, it and the higher level of competent departments and has a direct business contact, therefore, the information source is wide, the information content is accurate and reliable, the information transmission channel is fixed and timely, and to the competent department of the business to obtain information generally do not need to pay, this is a kind of affordable method of enterprise information collection and transmission.

On the current situation of China's enterprises, the information work is still a weak link in business management activities. In order to give full play to the role of "information navigation", it is necessary to pay attention to the development of information resources, improve the use of information, and maximize the discovery of the economic value of each piece of information contained in. An entrepreneur, a manager, an important aspect of the art of management, also lies in the ability to develop the most effective information and the use of information.