Traditional Culture Encyclopedia - Traditional customs - What is the sticker printing process of the white wine bottle?
What is the sticker printing process of the white wine bottle?
With the youthfulness of the consumer population, many young people mentioned the traditional liquor, will feel that the packaging design is too old-school, it is the older people drink, so that the liquor lost the young people's market. In recent years, the national trend of wind is very hot, but also for the liquor packaging design has injected new vitality! Today's inventory of several groups of 2021 colorful national tide of liquor packaging design, when the traditional liquor and the new Chinese aesthetic collision, together to see what surprises collided with it!
ShuiJingFang - samsung mound commemorative edition
ShuiJingFang - collection of national treasures (samsung mound commemorative edition), the theme of the gift box is also to samsung mound cultural relics elements of the main visual, bronze color of the background of the outer box, engraved with the samsung mound bronze masks
Bottle is the use of exquisite relief technology, the traditional masks, bronze trees, and other key elements into which, the main elements of the samsung mound, and the samsung mound, and the samsung mound. The main elements of the bottle, such as traditional masks and bronze trees, are integrated into it, vividly showing the millennium cultural splendor of Ba Shu with aesthetics and creativity.
The embellishment of the colorful cover highlights the elegant and dignified temperament in the collection on the basis of not only the thick history of the Sanxingdui civilization and the mysterious culture into it, so that the national treasures and the culture behind the series of customized products through a carrier into the tens of thousands of households, more "pyrotechnic", so that more people can touch, can be felt intimately.
Jiannanchun - Bronze Chronicle
This co-branded wine officially licensed by the Sanxingdui Museum, will be the deep heritage of Jiannanchun and Sanxingdui's culture and art combined in the form of wine to inherit and carry forward the civilization of Shu, the product takes into account both the collection and the cultural value.
The bottle is rendered in the unique bronze color of the Sanxingdui cultural relics, and the upper part is still the familiar bronze mask. As the visual focus of the entire bottle, the "top-heavy and bottom-light" structure of the bottle highlights the mysterious and majestic, atmospheric and solemn temperament of the product.
The bottle is rendered in the unique bronze color of the Sanxingdui artifacts, and the upper part of the bottle is still the familiar bronze mask. As the visual focus of the entire bottle, the "top-heavy bottom-light" bottle structure, highlighting the product's mysterious and majestic, atmospheric and solemn temperament.
The lower part of the bottle is hot stamping technology to create the characters, icons and other information, and the bronze background to reflect each other, highlighting the texture and other traditional pattern embellishment, details can be felt in the ancient Shu civilization.
The matching gift boxes and wine cups continue the consistent design of the bronze mask elements, giving consumers a complete and meaningful wine-tasting experience, and feeling the thousand-year civilization from Sanxingdui from a drop of wine.
Miles of Song Dynasty liquor series
Miles of Song Dynasty is a high-end liquor brand created by Valley Wine, combining high-end liquor with traditional Chinese Song Dynasty aesthetics. It combines high-end liquor with the traditional Chinese aesthetics of the Song Dynasty. The famous paintings from the Song Dynasty, "Ruihe Tu" and "Thousand Miles of Rivers and Mountains," are integrated into the design of the product. Taking the spirit of the Song Dynasty kernel, renewing the traditional liquor, the river and mountains, the realm of elegant Song, across the ages, taste the East, so the name: Miles of Song realm.
The series contains two types of spirits: strong and soy sauce. The "square" bottle of the Soy Sauce series presents the broad vision of the Chinese people inherited from ancient times, while the "round" bottle of the Strong Aroma series presents the good wishes for reunion and fulfillment.
Million Mile Sungland - Square Inch
53 degrees of soy sauce liquor - Million Mile Sungland - Square Inch; "Square Inch" a, from the "altar scripture" has a cloud: "all the blessings of the field, is not away from the square inch. The term "square inch" is a term used by our ancestors. The word "square inch" is the rule in the mouth of the ancestors and the pattern of hope in the heart.
The design of the bottle is inspired by the famous painting "Rui Crane" of the Song Dynasty. The lid of the bottle is a mountain range lid in the same lineage as the Miles of Song series, which is taken from the "Thousand Miles of Rivers and Mountains". The square bottle is azure in color, and the cranes are graceful. Small and more refined, convergence of flashy, can bear the palm above, view the landscape.
And soy sauce wine body produced in the 7.5?km core production area of Maotai Town, 12987 Kunsha brewing process, 10 years of base wine, 30 years of flavored alcohol heart hooked, supplemented by the Song Dynasty aesthetic packaging, hospitality gifts are a good choice.
Miles of Song - Yunzheng
52 degree strong liquor - Miles of Song - Yunzheng, Miles of Song series of entry-level models. Produced in Yibin, Sichuan Province, the birthplace of the five-grain strong aroma, 8 years old wine, 15 years old wine seasoning, with the superior quality of the Sungland series of glimpses of the oriental charm.
The bottle cap design also adopts the "Thousand Miles of Rivers and Mountains" inspired by the shape of the mountain range cap, the bottle adopts a round high crystal white glass bottle, you can see the body of the wine, through the bottle can be viewed on the back of the bottle of the "Ruichu Crane" cranes seem to be lifelike, with high-precision stamping of the cloud pattern, handmade customized gift boxes to make the whole package more texture, whether it is for banquets and entertaining or friends and gifts are very good!
Shede Wine - Chang'e Gift Box
Shede in this year's double eleven period, launched this "taste shede? Chinese Mythological Characters Set of Sky Chasers" gift box, to pay tribute to the aerospace dream chasers, with fashionable elements of the national trend to convey the Chinese culture.
This wine is inspired by the mythological stories of "Kuafu chasing the sun" and "Chang'e running to the moon". In the middle of the great wilderness, Kuafu was chasing the sun, sacrificing his splendor to fight against heaven's order, drinking and dreaming of the mountains and rivers; in the bright moonlight, Chang'e danced her sleeves to reach the nine heavens, sacrificing her embroidery to explore the Qiong Yu, dreaming of the sky.
The outer packaging of the gift box is a classical and elegant style mainly in orange-red color, the bottle is red and blue, painted with exquisite ancient mythological stories, the gift box is very classical and atmospheric.
Fen Wine - Dunhuang Flying Sky Series
The packaging adopts the classic bottle shape with gold filling to increase the overall elegance, supplemented by the Morandi green label, forming a harmonious and distinctive visual hierarchy, and the "Fen" character on the bottle cap is presented in calligraphic style, making the packaging not too monotonous. It is not too monotonous.
The picture is sculpted in three dimensions, presenting the elegant posture of Dunhuang flying dancers, and the text description on the side label effectively protects the readability of the product information, giving consumers a unique sensory experience.
Fenjiu-Dugladze Wine Co-branded Gift Box
Fenjiu and Dugladze Wine Company of Georgia co-branded the white and red wine gift box, Georgia is also known as the "Crossroads of Europe and Asia", the "China-Georgia Co-branded Wine" is also known as "The Crossroads of Europe and Asia". Georgia is also known as the "crossroads of Europe and Asia", and the "China-Georgia co-branded wine" comes with obvious social attributes, and the design of FenJiu needs to pay more attention to shaping the cultural card of national significance, and displaying the traditional culture of the Chinese nation in front of the world.
The design team drew inspiration from the concepts of movable type printing and the Belt and Road, and combined them with abstract design language to create the outline of a map of the world by using the convex and convex shapes of movable type squares, with the Belt and Road as a flowing golden thread that crosses over mountains and rivers, connecting the two countries and building up the destiny of mankind***.
Drinking Ghost Liquor - Ten Thousand Miles
Taking the world heritage culture as the core, the "Drinking Ghost Liquor - Ten Thousand Miles" cultural gift box product contains 12 75ml bottles of small drinking ghost liquor, and each bottle is engraved with a hand-painted image of the world heritage.
The overall design of the box is a modern interpretation of cultural tradition. While continuing the classic brand imprint of Ghost Spirits, original illustrations and crystal bottles were used to make changes. In terms of bottle shape, the classic sack form of Ghost Spirits was retained, while the crystal bottles were used to portray its light and luxurious tone.
Added the "knocking egg" small creative, egg in the silver bottle of liquor ghost wine from the western Hunan minority silver culture, *** have 12 different small silver bottle of liquor ghost wine, set up that will have a big gift exchange.
The "open door to the mountain" way of opening the box is like opening the "door of Chinese culture" to re-discover the essence of the treasure of history, and six bottles of alcoholic beverages are displayed on both sides of the box to symbolize the "six-six great luck".
On December 31, the "GTI - Annual Memory Wine" created by GTI Culture and Creativity was launched on the market. This wine takes the Chinese zodiac folklore, the spirit of sports, the 20th anniversary of the establishment of the GTI factory, and the ecological protection of the Meijiu River as the core elements of its creation, and selects memorable events in the development of the enterprise and the society to be creatively expressed with sentiments and feelings. The design language with more contemporary characteristics will make consumers ****sound, showing Guotai's interpretation of itself and its deep gaze on the society in 2021, and becoming a new interpretation of Guotai's brand culture and brand image.
Jinju? Tang Sancai Fengshou Jug"
Guizhou Zhenjiu, in cooperation with the Xi'an Museum, launched "Zhenjiu", a customized wine based on one of the museum's treasures, the Tang Sancai Fengshou Jug. Tang Three-colored phoenix-head pot" the first cultural creation custom wine. It is one of the cultural and creative products in the high-grade wine plate of Guizhou Zhenjiu, which carries the responsibility of inheriting and promoting the culture of Tang Sancai, and also feeds the traditional national culture in another form".
"Jenju? Tang Three-color phoenix-head pot" by the hands of master Gao Shuiwang, one to one highly restored the original appearance of cultural relics. The caliber of the bottle for the phoenix head modeling, a phoenix head angry eyes, not sound since the power, the vessel is elegant; phoenix beak hooked, mouth holding a pearl, beads on the mouth for the flow, a perfect blend of wine and the Tang Three-color connotation and connotation of the heritage.
Jiachunqiu liquor
Jiachunqiu" brand founder, chairman of the board of directors, Wang Wall, that the family is the biggest IP in the heart of the Chinese people, this IP contains a very rich Chinese elements.
Jiachunqiu from the traditional Chinese architectural elements, extracted a cultural and brand-compatible super symbol - "eaves", and used in product design, 24 courtyard hollow eaves corrugated, 24 cm bottle height, corresponding to the Chinese traditional elements - the 24 solar terms. The 24 traditional elements - 24 solar terms; 8 cm square bottle bottom, representing the squareness of the circle, together as a family, and the round bottle cap corresponds to the momentum of heaven, roundness, and place, the rules can be self-contained.
Kuangliang 59PLUSx Dunhuang Museum co-branded model
The culture of national tide rides on the trend, and this time, the crystallization of the cross-border cooperation between Kuangliang Liquor and Dunhuang Museum - Kuangliang 59PLUSx Dunhuang Museum co-branded limited model. Dunhuang is an important treasure of Chinese civilization and a miracle created by Chinese artists in the history of world art. The pure white and transparent bottle material of this collaboration blends the Dunhuang Flying Nymphs with the image of astronauts in a very technological style in the design of the bottle, symbolizing the spirit of the flying sky that has been passed down through the ages.
Guanyun - Wukong
Guanyun - Wukong series is the official co-branded product with the Chinese Dream Factory - Shanghai Art Film Studio's "The Palace of Heaven".
Guanyun hereby selected the representative chapters of "The Great Pandemonium of Heavenly Palace", and with the title of the plot, attempted to make some reconstruction of the meaning of which everyone is generally familiar with, the first season of the six: "Stone Monkey Out of the World", "The Mountain of Flowers and Fruits", "The Needle of the God of the Sea", "Taibai Seeking a Visit", "First Time on the Heaven's Door", "Indulgence in Heavenly Horses" 6 bottles as a set.
North Great Wilderness 1947 Xiao Baijiu
This product is selected from the 1947 concept, combined with the North Great Wilderness brand to tell the unique product story, and completed the brand upgrade, the appearance of the new national trend style presentation, generous and eye-catching digital elements, covering the development of China's history of the representative inventions and achievements, delicate lines The delicate texture of the carving enhances the sensory experience.
The color scheme adopts a darker red and blue combination to increase the maturity of the design. Combined with the shaped bottle structure of the outer mouth, it increases the fun and sense of style of the product, and evokes consumers' classic recollections of the Beidahuang brand.
The minimalist white outer box packaging also features a digital visual, with a description of the product's attributes engraved on the surface, so consumers can see at a glance the characteristics of the liquor, and also enhances the packaging's sense of age.
Half a pot of liquor
Jin Brand half a pot of liquor, "half fireworks, half happiness" packaging focuses on how to highlight the concept of "half a pot", and the oriental philosophical ideas contained therein. The packaging focuses on how to emphasize the concept of "half a pot" and the oriental philosophy it contains.
The word "half pot" is designed as a raised font on the bottle, which gives it a more textured look. The upper part of the bottle is opaque and pure white, while the lower part is made of bright glass, and the transparent part of the bottle is pleated to create the concept of a river, and a person is boating on the river at the junction of the two colors, creating a kind of oriental mood that is more relaxed and self-contained. The packaging also won the 2021 German Red Dot Design Award.
Yibin Bamboo Brewing
Yibin Bamboo Brewing is characterized by the fact that the local people inject their own good wine into the bamboo by injection and let it grow naturally, and then cut it down and store it, so that the brewed wine has a natural bamboo flavor.
So in terms of packaging, the gift box extracts bamboo green as the main color of the brand, coupled with the repeated arrangement of the bamboo pattern on the label and the abstract processing of the word "bamboo", to fully convey to the user the product characteristics of "Bamboo Brew".
The transparent frosted bottle is also designed with reference to the appearance and structure of bamboo, and the translucent color of the wine and the bottle contrast with each other, making the package more natural and rustic.
Jin Liquor - Goldstone Painting
This is a simple and elegant liquor packaging, inspired by the new Chinese painting, liquor is not the same classical flavor. The overall bottle structure, packaging breakthrough in the market conventional shape design, take the classical vessels of the curved strip modeling, both sides of the bottle is also accompanied by drinking wine mouth device, there is a kind of bamboo-like visual image.
The appearance of gold and stone lines into the painting, outlining the common plant works of Chinese painting, reflecting the picture of the "gas to take the momentum," more national flavor, the top of the package has a metal ring buckle, easy for consumers to lift and pull at the same time, to enhance the picture of the ornamental.
Kaishan - A Drop of Joy
Kaishan released the "Forbidden City 600th Anniversary Limited Edition" in January 2021, and together with the Forbidden City Wine Culture in Beijing, the company launched a limited edition "A Drop of Joy" to mark the 600th anniversary of the construction of the Forbidden City. Joy"
The design is inspired by the traditional Chinese architectural structure of "algal wells", which only appeared in the domes of ancient royal and religious buildings, representing the most exquisite skills of ancient Chinese architecture, the design of the bottle is based on the original algal wells of the dome of the Forbidden City's Hall of Supreme Harmony, reproducing the unique charm of this traditional architectural treasure of China. The design of the bottle is based on the original dome of Taihe Temple in the Forbidden City, reproducing the unique charm of this traditional Chinese architectural treasure.
With the national tide of fever soaring, liquor consumption market is becoming increasingly youthful, whether it is a new liquor brand, or traditional liquor enterprises are rapidly riding the wave of the national tide of fever, push the envelope, actively to break the liquor in the eyes of young people too "old school" stereotype, look at so many brands of liquor packaging design, you love which one? A?
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