Traditional Culture Encyclopedia - Traditional customs - What brand should street brands buy?
What brand should street brands buy?
Fashion brands refer to some original brands, which have their own designs and publicize the designer's unique ideological character, style and attitude towards life. The whole goods are recognized as fashion brands.
The difference between fashion brands and clothing brands
Different popularity: clothing brands are mostly fashion brands, many of which are luxury goods. These brands are so well-known that people have heard of them even if they can't afford them. Street brands are different. Even world-famous street brands are rare.
Sales volume is different: the sales volume of clothing brands is very large, because most clothing brands will be laid out at least in the third grade of high school and low school, so the range of consumers targeted is wider; Fashion brands themselves pay attention to publicity and individuality, and consumers belong to a minority. Even if everyone spends more money, sales are still not as good as clothing brands.
Different business scope: most clothing brands will not only make one product or several products, but will have a wider business coverage, and shoes, socks, bags, clothing, perfumes and necklaces may all have layouts; If the brand is trendy, the product line is relatively simple, mainly clothing.
Different design concepts: although there are many flamboyant designs of clothing brands, they are still absolutely few in the whole product line; Fashion brands are not, but pay attention to maverick and unconstrained style.
Fashion brand marketing skills
Last Fashion Week: If you can show your design in Fashion Week, whether it's novelty hunting or public relations marketing, the brand will land in fashion week and other trend shows, cut into the eyes of young users in an unexpected way, and mix the brand feeling of users, which is really helpful for brand rejuvenation.
Cooperation with Chaozhou cultural programs: Behind the trend is the rise of youth culture such as street and hip hop. From the popularity of Hip-hop in China and other rap programs, we can see that many trendy brands have been popularized in recent years, and even the popularity of concepts such as "social man" cannot be separated from Chaozhou culture. If you want to make your fashion brand popular, then the easiest thing is to provide your fashion brand clothes for the contestants. If successful, it is tantamount to doing a very cost-effective advertising business.
Web sense content: rambling, hot posters, jokes, short videos and a series of web sense operations have become the necessary skills for the younger operation of traditional brands.
New packaging: Yan value is naturally crucial for young users. After all, now is an era of looking at faces. The renewal of packaging design can not only refresh the brand image and be loved by young people, but also be as spreading and topical as nickname bottles.
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What brand of radiation protection clothes should I wear for sweaters? What brand of chiffon shirt goes well with fluffy skirt? What brand of leather clothes should young women wear? What brand of shorts should I wear for casual pants? What brand of pajamas is good for children's underwear? What brand of denim jacket should high-end women wear? What brand of men's T-shirts is good? What brand of pure cotton T-shirt is good? Conclusion When buying fashion brands, don't blindly follow the trend because of the low price. Choosing a well-known brand not only ensures the quality. Of course, the pursuit of brands is not necessarily the pursuit of high prices. We can choose brand-name products with different economic levels and different prices. Friends who choose online shopping products should look for the flagship store of the brand and be foolproof.
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