What are the forms of B2C e-commerce?

B2C is an e-commerce mode in which enterprises conduct business activities directly with consumers, and various business activities between enterprises or businesses and consumers are realized through information networks and electronic data information. I organized the following B2C e-commerce forms for you, I hope you like them!

B2C e-commerce form

Integrated shopping mall

There is a huge shopping group, a stable website platform, a perfect payment system and a credit guarantee system (although there are still many shortcomings) to promote sellers to sell things and buyers to buy things. Like traditional shopping malls, Taobao itself does not sell anything, but only provides a complete sales package.

Shopping malls, called cities, will have many shops in natural cities. Yes, comprehensive shopping malls are just like the big shopping malls that we usually enter into real life. The first floor of the mall may be a first-class brand, then the second floor is women's wear, the third floor is men's wear, the fourth floor is sports/decoration, the fifth floor is mobile phone digital, and the sixth floor is a store specializing in N brands. This is the shopping center. The following Taobao Mall and 365 Mall are naturally in this form, which is no different from tradition. It has a huge shopping group, a stable website platform, a complete payment system and a credit guarantee system (although there are still many shortcomings), which promotes sellers to sell things and buyers to buy things. Like traditional shopping malls, Taobao itself does not sell things, but provides a complete sales package.

The advantages of online mall, such as sufficient popularity, rich products, convenient logistics, cost, 24-hour city that never sleeps, no geographical restrictions, and more abundant products, reflect that online comprehensive mall is about to gain a place in the trading market.

This kind of shopping mall is divided into regions, and there are always three or five big shopping malls in every big city. In the field of Internet, it is also doomed that three or five comprehensive shopping malls are the only ones, which is the embarrassing situation of Taobao. In fact, there are similarities between Pai/Yi Bei/Yes, but they are so far apart that I don't even want to mention them.

department store

A shop, called a shop, is only one seller; Department store is a rich product line to meet daily consumption needs. This kind of store has its own warehouse, which will reserve a series of products for faster logistics and customer service. This kind of store will even have its own brand. Just like Wal-Mart, Watsons and Parknshop offline.

Vertical shop

There are many similarities in the products of this mall, either to meet a certain crowd, to meet a certain demand or to meet a certain platform (such as electrical appliances).

How many vertical shops are there on the Internet? It depends on the market segmentation. If the subdivided category is X, it is three to five times that of X, because there are always three or five companies competing there in every field. Although everyone on the internet said that they would not have a second child, this is not the case. Although the second child lives very hard, he is still trying to live. It is precisely because of a good competitive landscape that services can be improved.

Composite brand shop

Similar to this kind of store, with the maturity of e-commerce, more and more traditional brands will join the battlefield of e-commerce, aiming to seize new markets, expand new channels and optimize products and channel resources. A wave of marching momentum is just around the corner.

Qing brand shop

Light brand stores are feasible. The key is not to lose yourself, find your core competitiveness, and let others be borne by stronger people. At present, bosses who think they have done everything need to rethink, so don't trip themselves up.

repair shop

There are more and more service-oriented online stores, all to meet people's different personality needs, and even to help you queue up to buy movies and sell them. They are all transactions, and I look forward to seeing more service-oriented online stores.

Shopping guide engine type

For example, the shopping guide website has greatly increased the interest and convenience of shopping. At the same time, many shopping websites have launched shopping cashback, and a few have also launched joint shopping cashback to meet the needs of most consumers. Many consumers not only meet the demand, but also directly enter the b2c website for shopping. Before shopping, I will browse some online shopping guide websites.

B2C e-commerce profit model

1, online advertising revenue model

Online advertising revenue model is a common model in Internet economy. B2C websites attract enough customers by providing products or services for free? Attention? So as to attract advertisers to invest in advertising and make profits through advertising. Compared with traditional media, advertisers have unique advantages in placing advertisements on the Internet: on the one hand, online advertisements are more efficient and generally charge fees according to the number of clicks of advertisements. On the other hand, B2C websites can make full use of the products or services provided by the website itself to classify sales groups, which is also very attractive to advertisers.

2. Income model of fee-based membership system

B2C website provides members with convenient online registration procedures, real-time tracking records of users' purchase behaviors, accurate online sales statistics and perfect information guarantee vouchers. The theme of paid members is the theme members of the website, and the number of members determines the final income of the website through members to a certain extent. The amount of revenue of the website mainly depends on its own promotion. For example, the network can hold some preferential activities in time to give charging members more favorable membership prices, which is different from attracting more long-term customers for free members.

3. The indirect revenue model of the website

Enterprises can not only turn the value they create into real profits, but also make profits through other links in the value chain.