What are the risks of a single market?

Single product variety, high market risk

A single product structure highlights the main business, but also reduces the company's ability to withstand the risk of industry changes.

(A) Apparel retail industry

The textile and apparel industry chain is divided by growth drivers, with apparel consisting of two parts: manufacturing and distribution. Chinese apparel manufacturers have strengthened their influence on consumers and control of apparel distribution through the adoption of their own brands and penetration into the apparel distribution area, which is basically the same as the consumer-driven growth of apparel retailers. The apparel retail industry should include manufacturers and retailers that dominate the apparel distribution sector and sell their own brands to consumers as their primary business. Apparel product categories include clothing, shoes, hats, socks, gloves, scarves, ties, and handbags, all of which adorn the human body.

(ii) Types of apparel brands

Categorized by apparel brand name, designer brands, seller brands, and manufacturer brands. The brand life cycle is usually longer than the designer's career, and it is often difficult to distinguish between designer brands and seller brands. Manufacturers expanding into circulation, seller brand and manufacturer brand growth drivers are basically the same, so this report adopts France, Italy and other countries according to the design and production attributes of the division of brand type.