What is the current situation of the small program is a situation?

I, the current situation of small programs

Small programs have reached 170 million daily active users in one year on line, and the number of third and fourth tier and the following cities covered by 50%, and the number of small programs that have been online is more than 580,000 at present.

Two, the future development trend of the small program

January 9 this year, Ai Media Consulting released the "2017 China WeChat small program e-commerce application thematic research report", said that by 2020, the scale of small program e-commerce will expand to 398 million, and the growth rate of 2018 will reach 157.1%.

Small program advantages:

1. Strong traffic entrance, small program is the main battlefield of the future commercial competition: WeChat is currently the largest mobile traffic entrance, with 980 million daily active users.

2. Website is the natural application for all enterprises in the PC Internet era, and small program is the natural application for every enterprise in the mobile Internet era.

3. Easy access to user data: As all users of the small program come from WeChat, once the user visits the bear wash small program, a clear user profile will be generated, and big data to help you analyze the user and discover the user.

4. Nearby small program is the first O2O platform in the future: micro nearby small program has the great advantage of ready-to-use, coupled with WeChat's unmatched traffic advantage, nearby small program will grow into the future O2O platform.

5. WeChat search will surpass Baidu as the platform with the largest search traffic: WeChat's daily activity is 9 times that of Baidu's, and users' time in WeChat is more than ten or even hundreds of times that of Baidu.

6. WeChat small program has more than 50 large traffic entrances.