What is the major of communication and planning?

The courses of communication and planning specialty include: news communication foundation, news interview, news writing, news editing, news photography, video recording and production, short film creation, microfilm editing, documentary editing, film editing, film packaging, commercial photography, digital photo processing, news interview and writing, digital video color matching, three-dimensional film packaging, new media marketing planning, media communication foundation, audio-visual language, and film and television art design.

Media marketing and management, new media operation, brand planning and design, project planning book writing, advertising planning and design, public relations planning and implementation, commercial photography, film and television advertising shooting, digital audio and video editing, web page layout and design, introduction to communication, communication psychology, documentary creation, media investigation and audience analysis, brand column communication planning, multimedia design and production, visual communication, advertising planning and creativity, media operation and management, and television shooting.

The major of communication and planning is to cultivate talents with professional skills such as cultural and creative product planning, brand marketing and new media operation. Graduates can engage in the planning and implementation of public relations activities, brand communication planning, media planning, creative copy planning, business negotiation and other work in media enterprises. Students who like this major can learn more about official website and its major in various institutions!