What is included in strategic planning

Development strategy consists of four parts: vision, strategic objectives, business strategy and functional strategy.

1, vision: shows the direction of development for the enterprise.

2, strategic objectives: clarifies the development speed and development quality of the enterprise.

3, business strategy: clarifies the strategic development point of the enterprise.

4. Functional strategy: defines the development ability of the enterprise, through the four upper and lower mutually supportive components, forming a development strategy theory system capable of solving the development problems of the enterprise.

Introduction of development strategy

Development strategy is the theoretical system on how the enterprise development. Development strategy is a certain period of time on the enterprise development direction, development speed and quality, development point and development capacity of the major choice, planning and strategy.

Enterprise strategy can help enterprises to guide the direction of long-term development, clear development goals, point out the development point, and determine the development of the enterprise needs to be able to develop, the real purpose of the strategy is to solve the development of the enterprise, to realize the rapid, healthy and sustainable development of the enterprise.

Development strategy theory is a strategic theory system about how enterprises develop. Under the guidance of traditional competitive strategy theory, enterprises are generally y troubled and tormented by the problems of price war, function war, advertising war, promotion war, service war, category war, etc., and they are facing stagnation, going into recession, or even bankruptcy.

Enterprises have found that the competitive strategy that was once their magic weapon no longer works, although we all attempt to establish a competitive advantage to beat the competition to achieve rapid development, however, contrary to the good intentions is, in the field of the business family to fight to the death, we are caught in the circle of no profit, business stagnation, and finally appeared in a pattern of double defeat, multiple defeats.