Seven mainstream models of brand agricultural products promotion at present

The product promotion planning of agricultural products and agricultural by-products needs agricultural brand planning to investigate and analyze the products, formulate a series of agricultural product promotion plans after positioning planning, and find a suitable promotion platform. How to operate the brand promotion planning of agricultural products? Let's take a look at seven modes of agricultural product brand promotion planning! It is a new trend to promote and plan visual agriculture with agricultural products and visual agriculture brands. With the application of Internet technology, Internet of Things technology, cloud computing technology, artificial intelligence technology and cloud computing technology, relying on video technology, the feeding process of information-based agricultural products can be displayed immediately, and the production management and growth and development process of enterprises can be seen at a glance. It can enhance the trust of end users and realize brand premium appreciation. Visual agriculture and animal husbandry can reasonably deal with the three major problems of traditional agricultural market access system, insufficient funds and food hygiene and safety, and export high-quality green ecological agricultural products to retail terminals. At present, this is basically in line with the direction of cloud display of the Internet of Things retrospective display platform, which can maximize farmers' income. Agricultural+catering brand promotion planning Consumers can not only directly consume agricultural products, but also indirectly consume agricultural products through restaurants and catering e-commerce platforms. Therefore, according to the interactive experience of agricultural products in characteristic restaurants, the real interaction between the origin of agricultural products and customers can be completed, and the marketing of agricultural products can be completed quickly. Agricultural products+adoption brand promotion planning and utilization of agricultural products means that the production end customizes production and breeding according to the quantity and specifications ordered by customers, which is conducive to reducing risk costs and quickly withdrawing production funds. Agricultural products marketing should actively explore the adoption mode and realize multi-channel sales. Brand promotion planning of agricultural products+WeChat merchants is in the form of small-scale trade of agricultural products. Now many friends are doing it, and the results are mixed. Instead of using the same method, we registered a distribution account on the agricultural product promotion platform. Then everyone will share the photos of agricultural products manufacturing and breeding websites with friends and WeChat groups, so as to complete the customers' good impression of your agricultural products and arouse their psychological state of buying. Under the premise of ensuring the quality of agricultural products, micro-enterprises in agriculture and animal husbandry should do a good job in brand culture construction, supply chain management and distribution, customer service and so on. Agricultural products+community brand promotion planning community is a valuable fertile ground on the Internet, which is also applicable to agricultural products. Agricultural product community is a collection of agricultural product interests. High-quality content, thoughtful service and ecological products and combinations can generate social topics about agricultural products in hometown, promote community collective procurement and realize agricultural products sales. Agricultural products+network celebrity brand promotion planning Network celebrity economy is a new type of network economy. Applying it to agricultural products industry can help rural areas get rich through hard work and build online celebrity brands with characteristics of agriculture and animal husbandry. It not only solved the local agricultural product market, but also derived different kinds of downstream products of agricultural products. The model of agricultural products+e-commerce brand promotion planning Agricultural e-commerce is simply to use the Internet e-commerce platform to sell goods, and professional agricultural e-commerce is like a knife. If you choose this model, you should consider the brand, gift and characteristic form of agricultural products. The above-mentioned seven modes of agricultural product brand promotion planning basically cover all the current agricultural product sales methods. Some are suitable for large farmers and some are suitable for small farmers. Mining any of these methods can increase the sales of agricultural products. The most important thing to build a brand of agricultural products is high quality, and only high quality can get the final loyal user base. On this basis, the game method of establishing multiple marketing planning and promotion modes can be effective.