Are those cars with low insurance rates worth buying? Why do many people still buy it?

Are those cars with low insurance rates worth buying? Why do many people still buy it? It can be said that popular products always attract the attention of some people, and then attract the attention of more people, forming a herd effect and finally breaking out. However, careful car owners can also find that refrigerated trucks are still being purchased. Why? This should start with the reasons why cars are unpopular.

Looking at the automobile market in China, a hot-selling model probably has these factors: First, the brand strength is strong enough to buy a joint venture car at the same price, not an independent car. Secondly, its appearance is very fashionable and cool, and it is a pleasing car that always attracts the attention of pedestrians. Third, the interior space must be large. You will never buy a car if you can buy an SUV. Fourth, the price is reasonable and attractive enough. Fifth, out of everyone's psychology, my relatives and friends bought this car, so I can't fall behind.

China has a saying: "One is as timid as a mouse, two are as strong as cattle, and three are bold." . Although it looks tacky, its image completely illustrates people's herd mentality. For a car, more and more people will have a herd effect, prompting more consumers to buy it. If they wait in line, they will feel that they can put money in. The popularity of Volkswagen in China illustrates this phenomenon well.

Why do you buy such a cold and unsafe car?

On the contrary, after a car goes on the market, if no one cares, it will inevitably fade out of people's sight. Therefore, based on the forming factors of Volkswagen, the car has become unpopular and gradually faded out of people's field of vision. There may be the following five factors.

Brand power is not strong, and it is unstable in the market competition.

Weird shape, not in line with the public aesthetic.

Not practical, too small or too big.

If the pricing is unreasonable, the market competition will be fierce, and consumers will buy other models because of the high price.

Prove that too few people buy, objectively the product strength is not strong, and the quality is irrelevant.

What are the disadvantages if a car becomes unpopular? According to teacher Qi Chenjun's summary, compared with popular models, unpopular models often have the following phenomena.

First of all, because there is no herd effect, unpopular cars are becoming more and more unpopular.

Secondly, due to low sales, car companies will gradually reduce the production of unpopular cars before stopping production. This will cause the production of spare parts to decrease and stop production, and the supply of spare parts to stagnate, which will affect vehicle maintenance.

Thirdly, it gives people an impression that the market does not recognize it, and the safety rate of used cars becomes very low. When changing cars, it can only be sold at a price lower than that of the same model, which is equivalent to the owner losing money.

Car owners and people in the industry have to look at so many problems. Since buying unpopular cars has so many disadvantages, why are some consumers willing to spend money on these unpopular cars? There may be several reasons. First, put forward new ideas.

A major feature of unpopular cars is that they are often relatively rare brands or cars, and often have different styles or special functions. Therefore, if the owner drives such a car to the street, the return rate will definitely be much higher. For example, when many car owners are still addicted to SUVs, American pickup trucks can satisfy the new mood of some consumers.

Secondly, some cars can show good taste.

When many consumers are still chasing BBA, the Czech Republic, which has a strong British style, looks particularly gentleman. Therefore, if you want to show your extraordinary taste, the refrigerated truck may be the best.

Third, some unpopular cars have outstanding performance.

Many unpopular cars have incomparable performance advantages over cars of the same class or price. For example, if you plan to buy about 300,000 sports cars, many people will catch up with luxury sports cars like BMW 3 Series and entry-level sports cars like Toyota 86, but some people will buy high-performance small steel cannons like Fox rs, which makes the fans of the first two cars suffer silently.

Finally, I can't stand the temptation of selling at a reduced price.

Some models can't be sold for months, so dealers must sell them at the lowest discount as soon as possible to recover funds and improve their operating conditions. It is difficult for consumers who are not confused by money to give up the idea of buying constantly. Since it can solve the function of OEM, buying these special cars can save a lot of car purchase expenses. Why not?