Traditional Culture Encyclopedia - Traditional customs - Indirect channels for customer information collection mainly include
Indirect channels for customer information collection mainly include
1, all kinds of media, refers to the enterprise from the public information or through the purchase of customer information, all kinds of authoritative newspapers, magazines, books at home and abroad, as well as all kinds of news agencies, Internet, TV stations at home and abroad, which often involve customer information.
2, the administrative department for Industry and commerce and overseas institutions. The administrative department for industry and commerce generally knows the customer's registration, capital, business scope and business history, and is a reliable source of information. For foreign customers, we can entrust business counselor of China's embassies and consulates in various countries to help us understand. In addition, we can also help through the overseas business organizations of some big companies in China. Understand the customer's credit standing, business scope, business ability, etc.
3. Domestic and foreign financial institutions and their branches. Generally speaking, customers have business dealings with various financial institutions, and it will be more accurate to investigate customers' information, especially their financial situation, through financial institutions.
4. Consulting companies and market research companies at home and abroad. Consulting companies and market research companies at home and abroad have the advantages of wide business scope, high speed and accurate information, so they can make full use of this channel to conduct a comprehensive survey of designated customers and obtain relevant information of customers.
5. Lease or purchase from a company that has established a customer database. Because of limited strength or other factors, small companies can't collect customer information by themselves. They can obtain customer information by leasing or buying from companies that have established customer databases, which is often much lower than the cost of collecting customer information by themselves.
Main channels of customer information collection
1. Find the detailed information of customers through network information, including company name, company address, contact number, etc.
2. The best way to collect customer information through strange visits is to sweep the streets and visit one by one;
3. Obtaining customer information through the yellow pages of local enterprises will be updated every year, which requires us to communicate with customers in time and update the latest information;
4. Collect customer information through resource sharing and channel cooperation, including cooperation with some large enterprises.
5. Going to industrial and commercial registration to collect local customer information, of course, needs to be related;
6. Collect customer information through questionnaires. Through accurate customer information collection system software.
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