Disadvantages of traditional media companies

1, auditory information

Radio is transmitted by sound. The charm of sound lies in that it not only spreads information, but also integrates information into the knowledge of the communicator, thus helping people to understand and accept information and guide it.

Broadcasting media can give full play to the advantages of Ping in the expression of news events, the description of key facts and the psychological feelings of listeners. Radio news is easy to understand, and the more interesting it is, the more attractive it is.

2. Cost economy

Regardless of its own operating costs or the audience's receiving costs, the broadcasting expenses are the lowest and most economical. From the audience's point of view, broadcasting is the cheapest medium to obtain information. As far as communicators are concerned, the cost of interview, production and dissemination of radio programs is lower than that of other media.

3. Broadcast mode

The broadcast is short and pithy, and the content is substantial. Short and pithy broadcast manuscripts are not only convenient to listen to, but also leave a deep impression on the audience. The broadcast language is short and easy to understand. Radio news is shorter than newspaper news, with a story and a draft, more refined selection and stricter tailoring.

Disadvantages of broadcasting:

1, poor retention. The communication effect is fleeting, the information is poorly preserved, and it is difficult to query and record.

2. Poor selectivity. Linear communication mode, that is, the broadcast content is arranged in chronological order, and the audience is limited by the program order and can only passively accept the established content.

3. Broadcasting only has sound, without words and images, and the audience's attention to the broadcast information is easily distracted.

Extended data:

Using radio waves to spread information determines that "fast" is the innate advantage of urban broadcasting. In practice, many city radio stations have launched short and fast programs, such as now broadcast, hourly news and news express. In case of breaking news (events), they can also interrupt normal programs to report at any time, which greatly improves the timeliness, accessibility and coverage of communication.

Webcast is a kind of network streaming media. It can set up a broadcast server on the Internet website, run specific software, and then spread the program. Install and run broadcast receiving software on your own computer, and connect these websites, so you can listen to broadcast programs and read broadcast information conveniently.

Today, with the rapid development of broadband network technology, network broadcasting is relatively easy to realize, and equipment investment is relatively small, which has inherent advantages. Media all over the world are competing to develop network broadcasting.

Baidu Encyclopedia-Broadcasting (a news dissemination tool that transmits sound through radio waves or wires)

Xinhuanet-Give full play to the advantages of "short, flat and fast", and urban broadcasting can also occupy the commanding heights of public opinion.