Common sense of color matching in advertising design _ advertising color matching scheme

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By using the most well-known color like vermilion, or one of its many bright and dark colors, we can show our vitality and enthusiasm in the overall design and graphic design. Tones centered on red and orange can easily create a feeling of vitality and warmth.

This color makes people feel youthful, energetic, lively and naughty, and often appears in advertisements to show their energetic personality and lifestyle. The combination of red orange and its complementary color-blue-green, has a close, easy-going, lively and active effect, which is very effective whenever it is applied to textiles, advertisements and packaging.

Basic color matching-traditional

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Traditional colors are usually copied from those historical colors.

Conservative colors such as blue, crimson, brown and green can express traditional themes by adding gray or deepening colors.

For example, green, whether it is solid color or dark color with gray, symbolizes wealth.

Coarse gold or dark red or black Huntergreen means stability and wealth. This color often appears in the decoration of banks and law firms, because they represent permanence and value.

Basic Color Matching-Low

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Unlike other colors, which show a soft and deep aesthetic feeling, gray-purple has no contrast color. Gray-purple is a rare color that combines red-purple, gray and white.

Any color with a little gray or white can show many kinds of femininity, including gray blue, gray green and so on. However, if the gray purple itself is endowed with other chroma or lightness, it may cover up the original artistic conception of the original color. Using complementary colors, or colors that are brighter than the primary colors, can make these soft colors suddenly flourish, but keep them natural and soft, and try to use less brightness changes.

Basic color matching-dynamic

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The brightest colors usually have a middle primary color-yellow. Yellow represents the sun that brings life, vitality and eternal movement to all things. When yellow is added to white, its bright characteristics will increase, resulting in a particularly dazzling overall effect.

The contrasting color schemes, such as yellow and its complementary purple, contain vitality and action, especially in circular space. Wearing yellow or any bright color is almost impossible to feel depressed.

Basic color matching-rich

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In order to express the strong and rich feeling in color, we can combine a strong color with its dark complementary color. For example, the red color of deep brandy is black on the basis of red, just like the aged pure wine produced in French vineyards, which symbolizes wealth. Brandy red and deep forest green will be rich if used together with gold.

These dark and gorgeous colors are used in various fabrics, such as leather and corrugated silk, which can create dramatic and unforgettable effects. These colors will give people a sense of wealth and status.

Basic color matching-elegance

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Elegant tones use only the lightest bright colors. For example, a little yellow and white will form pink yellow, which will bring a warmer feeling to the all-white room. Natural light creates soft shadows and highlights the subtle parts of the building, thus achieving the purpose of elegant design.

In fashion design, elegant rice-tone linen, silk, wool and velvet can understate the classical noble temperament and give people an elegant impression.

Basic color matching-classic

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Classical tones have the meaning of power and authority, and strong royal blue is the middle decorative color of any classical tone. It is so eye-catching, even if it is matched with other colors, it will not be inferior.

Classical tones represent truth, responsibility and trust. Because it is close to green, sapphire will arouse people's sense of eternity, stability and strength, especially its split and complementary colors-red orange and yellow orange.

Basic color matching-nostalgia

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Any color with lavender can best explain nostalgia. It can bring people back to the Victorian era, dreamlike moments, beautiful poems and romantic movements.

In the purple series, lavender combines red and blue, which is more delicate and rigid than pink. Although lavender is silent, it can still be seen that it is beautiful and outstanding after being matched with other colors. It used to be like a song, and it still haunts my ears.

Basic color matching-vitality

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Colors that express vitality must include red and purple. Is the best spokesman for the "movement". Red and purple and their complementary colors of yellow and green will better express a vibrant atmosphere.

Poor colors are purplish red and yellow, or purplish red and green. These two colors may temporarily give people a sense of excitement, but in fact they weaken the overall effect. Only the combination of yellow, green, red and purple is the color that fully shows heat, vitality and spirit.

Basic color matching-reliable

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Light blue is one of the most popular colors. Coloring with this color can be interpreted as a reliable and trustworthy color.

This combination also has an unquestionable sense of authority. Police, naval officers or judges all wear dark and steady navy blue to show their sense of command and authority when on duty.

Navy blue is emphasized in red and gold, which will become less serious, but it still expresses a firm and powerful feeling.

Basic color matching-romance

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Pink stands for romance. Pink is a bright red by adding different amounts of white to red. Pink, like red, will arouse people's interest and pleasure, but it will be done in a softer and quieter way.

Romantic color design, through the use of pink, lavender and pink (yellowish pink), will make people feel soft and elegant. Combined with other bright pastels, red will remind you of a dreamy June day and a bunch of delicate flowers in a hot summer.

Basic color matching-fashion

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What is "popular" today may be "out of date" tomorrow. The popular color matching design now looks comfortable, but it has the effect of shocking others' eyes.

A good example is yellow-green, eye-catching, suitable for youth, vitality and unusual things.

From baseball sneakers to sweaters, this bright color has created countless successful shades in popular clothing. Yellow-green or light yellow-green forms a wonderful contrast with its perfect complementary color-magenta.

Basic color matching-calm down

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In any stressful environment, as long as it is matched with some bright shades of gray-blue or light blue, it will create a peaceful and quiet effect.

The light blue color scheme in the middle will give people a feeling of peace of mind, because it looks honest and direct.

Cool colors with bright colors can maintain a sense of peace and tranquility. Complementary colors and these colors that emphasize calmness must be similar in lightness and darkness, which is very important, because if the color is too bright, it will produce unnecessary tension.

Basic color scheme-strong

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The strongest color is full of exciting pleasure and dominance, but it is always inseparable from red; No matter how the colors are matched, red is absolutely indispensable.

Red is the ultimate source of strength-powerful, bold and extreme. The tone of power symbolizes the most intense feelings of human beings: love, hate, affection and hate, and expresses the full catharsis of emotions.

In advertising and display, strong colors are used to convey strong information, such as vitality and eye-catching, and always attract people's attention.

Twelve. Basic color matching-magic

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Purple gives off a strange smell, so it can create a wonderful effect. Purple with various colors and brightness, with orange and green, is the best spokesperson for excitement and novelty.

If purple is matched with yellow-green or yellow-orange, the color tone is out of place and weird and tacky, but if it is matched with its real complementary color-yellow, it can present a strange and weird feeling, which makes people stop to appreciate.

In modern buzzwords, purple symbolizes "youth" or "underage" and is often used to represent the bridge between two generations.