How to do county e-commerce?

County e-commerce is a particularly popular new word in recent two years. Under the background of internet plus, the combination of online and offline mode is also developing rapidly and steadily, and many county entities have also begun to enter e-commerce. Therefore, how to do a good job in county e-commerce has become a problem that many businesses think and explore. So, what should businesses interested in engaging in county-level e-commerce do? What I bring to you this time is an in-depth analysis of the development characteristics of county e-commerce solutions.

Four characteristics of county e-commerce development

1, the scale of county e-commerce. In recent years, there are more than 300 counties with sales exceeding 100 million on Taobao, among which there are many counties in the central and western regions, such as Pixian in Sichuan and Wugong in Shaanxi. A large number of counties with Taobao characteristics have emerged, and each county has its own specialties, such as sweaters and wool from Qinghe, tea from Anxi, tea sets from Shunde and snacks from Shaanxi Wushu.

2. The popularity of online shopping in counties. Online consumption in county towns has increased rapidly, exceeding the city 18%.

3. The popularity of mobile e-commerce has greatly enhanced the purchasing power of county consumers. The popularity of mobile consumption has brought more opportunities to today's counties and rural areas than to cities.

4. With the promotion and support of major e-commerce platforms, many counties have become the main battlefields for e-commerce poverty alleviation. In recent years, Ali, JD.COM, Zhang Xiaobang and other platforms have successively promoted the development of e-commerce in this county, taking county e-commerce as a very important starting point.

Four Development Needs of County E-commerce

1. Talent: Establish an online+offline talent training system to export professionals for county-level e-commerce.

2. Park: build an e-commerce industrial park and establish an e-commerce enterprise operation, incubation, training, logistics and technology base.

3. Local industrial operation platform: provide a full set of operation services for local characteristic industries, including local brand operation, local characteristic pavilion operation, Alibaba industrial belt operation, agricultural special product supply and marketing platform, etc.

4. Public service: Establish a perfect public service system for e-commerce, provide systematic services for e-commerce enterprises, and ensure the sustainable development of e-commerce.

Only by solving the above four points can we lay a good foundation and pave the way for the subsequent development of county e-commerce.

Let's talk about the specific operation of doing a good job in county e-commerce:

1, source of goods: The first step to do a good job in e-commerce is that you have a good source of goods. While investigating the supply of goods, we should clearly divide our own industries and find our own market segments. Do a good job in product positioning, understand the core of product positioning, and not blindly pursue diversification. For example, if you want to be a mother and baby, what you do should be in the category of mother and baby. For a specific customer base.

2. Build a store framework: e-commerce should be carefully considered. With a good supply and positioning, the next step is to open a shop. At present, there are many online channels, including Taobao, JD.COM, Dangdang, Jumei and Zhangpinbang. You can choose one or more platforms to start creating stores. To be a good initial entrepreneur, choose one as the starting point. Take Zhangpinbang as an example, because of its low entry threshold, simple operation and powerful functions, the platform has professional operation services, which is suitable for beginners.

3. Promotion: The key to the success of e-commerce lies in promotion. Every e-commerce platform has a lot of marketing products, Taobao's various snapping activities, JD.COM. COM holiday promotion and so on. At the same time, we should also promote products outside the platform. Micro-marketing is very popular now, promoting brands and products through WeChat platform.

4. Data: Do the above three points, and you will have many customers and orders. How to develop your store through a department requires good data analysis. General e-commerce platforms have their own data analysis functions, such as Taobao's business personnel. Data analysis includes traffic source analysis and traffic analysis, as well as internal data flow analysis and user characteristics analysis.

The above analysis about the e-commerce sent to you, first of all, I hope to help everyone's e-commerce road. If you still don't understand, you can consult me. Of course, you are also welcome to put forward better opinions.