SME E-commerce Development Strategy Research Purpose and Research Significance

SME E-commerce Development Strategy Research Purpose and Research Significance

SME E-commerce Development Strategy Research Purpose and Research Significance It is recommended to bysjbl to find reference to the model essay

What are the E-commerce Enterprise Development Strategy Research Methods

Since the 1990's, e-commerce has promoted the globalization of the economy and spawned the emergence of a new economy. As a new type of networked economic activity, e-commerce has become an effective means to win the advantage of global resource allocation and enhance the strength of economic competition, making it an important indicator for evaluating a country's level of economic development and capacity for sustainable development. In recent years, China's B2C e-commerce market has realized high-speed development, and has shown a trend of replacing C2C as the first mainstream of online shopping. Compared with the highly concentrated C2C market, the enterprise pattern in China's B2C market is more decentralized, and the competition in the industry is more intense. At present, the development of B2C e-commerce enterprises are facing problems such as integrity, logistics, payment, etc., and homogenization is more common in the choice of development strategies and specific business levels. Therefore, the use of appropriate strategies is the key to the survival and development of e-commerce enterprises. This paper is based on this background, the development of e-commerce in China to carry out thematic research, has certain theoretical and practical significance. Exploring the strategies for the development of B2C e-commerce enterprises is conducive to helping enterprises establish their core competitiveness and promoting the development of e-commerce enterprises and industry progress. In addition, due to the current B2B, C2C mode to B2C mode transition trend is more and more obvious, in-depth study of the B2C e-commerce market and the use of enterprise strategy, for the future development of B2B enterprises and C2C enterprises has a certain reference significance. This paper starts from the theory of e-commerce, first defines the concept of e-commerce and B2C e-commerce mode, summarizes the classification and characteristics of B2C e-commerce enterprises in combination with the existing research; according to the different classification of the modes, selects the representative enterprises under the respective modes, analyzes their strategic choices in the process of development, and sums up the problems existing in the current development in the three aspects of honesty, logistics, and payment. Combined with the above problems, PEST analysis and Porter's Five Forces model are used to analyze the macro and micro environments for the development of B2C e-commerce websites, and the position of B2C e-commerce websites in the industry chain is analyzed by value chain analysis; further, key factors in the development strategy selection of B2C e-commerce websites are summarized and analyzed. According to the environmental analysis and key issues analysis of strategy selection, the macro view strategy selection of B2C website development is proposed, and corresponding strategy selection suggestions are put forward for different modes, and finally the development trend of B2C e-commerce in China is outlooked.

Explore SMEs e-commerce development strategy references, who knows,,

- SMEs e-commerce development strategy By:Qin Haijin, Journal MARKETING RESEARCH 2004 Issue 12

- Control of small and medium-sized enterprises e-commerce development strategy By:Wang Ting, Journal - Core Journals GROUP ECONOMICS RESEARCH GROUP ECONOMICS RESEARCH 2006 Issue 13

- E-Commerce Development Strategies for Small and Medium-sized Enterprises By Yao Guozhang, Dong Xianghua, Journal Electronic Prospecting and Decision-Making CHINA INFORMATION INDUSTRY POILCY & DECISIONMAKING 2000 Issue 05

- Discussing the Development Strategies of E-Commerce for Small and Medium-sized Enterprises By Yao Guozhang, Dong Xianghua, Journal - Core Journal /p>

- On the E-commerce Development Strategy of Small and Medium-sized Enterprises in China By Ma Bin, Journal of Jiaozuo University JOURNAL OF JIAOZUO UNIVERSITY 2005, Vol. 03

- Research on E-commerce Development Strategy of Small and Medium-sized Enterprises Based on Value Alliances By Chen Yongtai, He Youshi, Zhang Zheng, Ni Shaobiao, Journal of China Management Information Technology (Comprehensive) CHINA MANAGEMENT INFORMATION INDUSTRY POOLCY & DECISIONMAKING CHINA MANAGEMENT INFORMATIONIZATION 2007 Issue 12

- Hubei SMEs E-Commerce Development Strategy Research Journal - Core Journals Mall Modernization MARKET MODERNIZATION 2005 Issue 05

- Hubei SMEs E-Commerce Status Quo and the Development of E-Commerce by The Policies of Supporting Policy. *** Enabling Policies The Policies of Developing Hubei SMEs' E - merce Author:Ping Zhang, Journal - Core Journals COMMERCIAL RESEARCH 2006 Issue 02

- An initial *** ysis of development strategy for electronic business of medium-sized enterprises of development strategy for electronic business of medium size and *** all enterprises Author:Wu Jian, Journal - Core Journals Township Enterprise Research STUDIES ON TOWNSHIP ENTERPRISES 2002 Issue 02

- E-Commerce in the Development of Small and Medium-sized Enterprises by Jiang Yi-Qing, Journal - Core Journals CHINA MANAGEMENT INFORMATIONIZATION 2005, Issue 07

- E-Commerce Strategy of Small and Medium-sized Enterprises by Jiang Yan, Wen Huxia, Journal SCIENTIFIC CONSULSULTATION SCIENTIFIC CONSULT 2007 Issue 09

- SMEs' E-commerce Regional Development Strategy Research--Taking Hubei as an Example The Strategy of SMEs' E-merce By:LU Deyin, Periodicals - Core Journals Intelligence Magazines JOURNAL OF INFORMATION 2005 Issue 10< /p> The Strategy of SMEs' E-merce By Rudyin, Journal - Core Journal of Intelligence JOURNAL OF INFORMATION 2005, Issue 10

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Who has a paper on the e-commerce development strategy of small and medium-sized enterprises ah. I brother ring reference reference

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Seeking: the western small and medium-sized e-commerce development of the paper summary

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The significance of SME brand strategy

Brand strategy, as its name suggests, is the overall plan of action for enterprises based on analyzing and researching their own conditions and the external environment, with the creation, use and maintenance of the brand as the core.

Brand strategy is the use of branded goods to carry out business, expand sales, capture the market of a far-sighted, so that they are in the sea of business in the hundreds of boats competing for the first strategic means of progress.

In essence, it is an inevitable product of the current stage of development of the market economy. The brand we are referring to is the real brand, its connotation is reflected in the combination of the two most important aspects: visibility, reputation.

The impact of cross-border e-commerce on small and medium-sized enterprises, how to study

In 2012, China's cross-border e-commerce in and out of *** transactions amounted to 2.3 trillion yuan, an increase of 31.5% year-on-year, but compared to the size of China's overall import and export trade market, the proportion is still at a relatively low level, accounting for only 9.5%. According to industry forecasts, China's cross-border e-commerce transaction scale will continue to develop at a high rate, and the proportion in China's import and export trade will become larger and larger, and will reach 18.5% by 2016, with cross-border e-commerce transactions amounting to 6.4 trillion yuan.

This is an opportunity and a hope for many SMEs. Although the traditional way of foreign trade, small and medium-sized manufacturing enterprises in the cost, risk and other factors to consider, in the communication with overseas buyers, access to service support and participate in foreign trade fairs and several other aspects of the existence of short boards or barriers. Therefore, it is not conducive to the growth of export orders and the delivery of Made-in-China values to a wider range of overseas markets.

However, under the environment of rapid development of cross-border e-commerce, enterprises can bypass the intermediate links through overseas marketing and directly seek trading opportunities in the global market, while obtaining more services and completing the delivery of orders in a more efficient manner, so as to realize the value of Made-in-China to be directly delivered to the overseas market. The company's reputation in the overseas market and its ability to build its own brand will enhance its overall competitiveness.

What are the advantages of cross-border e-commerce, so that SMEs can obtain various trade resources at low cost and high efficiency, and thus rapidly embrace the overseas market?

First, cloud computing and big data applications.

These cross-border e-commerce websites/platforms can easily aggregate a database of high-quality product information, suppliers, and buyers from all over the world, and on this basis, they can provide accurate advertisement delivery, intelligent product search query, and secure and low-cost online payment, which provide essential support for SMEs' development.

The advantages of cross-border e-commerce in collecting, storing, and transmitting information can also quickly transmit information about overseas market demand, prompting companies to formulate precise production capacity plans to optimize the industrial chain, which is also necessary to promote industrial optimization and upgrading.

Second, cross-border e-commerce is inherently open to the Internet.

Some cross-border e-commerce platforms rely on this good gene to build an open eco-platform to promote the interests of multiple parties **** to enjoy, so as to obtain a huge advantage in resource integration. At present, a clear and complete industrial chain from marketing to payment, logistics and financial services has been formed around the whole cross-border trade, laying the foundation for the further development of cross-border e-commerce in China.

Third, the general trend of global trade.

Internationally, the integration of global trade and the development of emerging economies provide a huge space for the development of cross-border e-commerce. Domestically, the integration of the real economy and the net economy has become the development direction of e-commerce. Driven by technology, the need for industrial upgrading and investment preferences, the development of cross-border e-commerce will have more breadth and depth.

Can you tell me: SMEs e-commerce development strategy related to the source, the best specific point thank you

In the era of network information, SMEs whether to make full use of e-commerce to become the key to their success or failure. "Without e-commerce, companies can only wait for death!" Perhaps some radical, but this is really the basic of the development and growth of small and medium-sized enterprises.

But in the process of SMEs using e-commerce, there are some problems that affect the implementation of e-commerce in SMEs.

First, SMEs do not know enough about e-commerce

Many SMEs are backward in the management of the foundation, the leadership of the information awareness is not strong, but also do not fully understand the importance of the knowledge-based economy to seize the information market. Or how to carry out e-commerce understanding is relatively one-sided, such as e-commerce is the Internet, or simply build a corporate Web site, and the related management foundation has not kept pace with the enterprise's e-commerce only to stay on the surface of the Web site construction. Therefore, SMEs should not only pay attention to e-commerce in their concepts, but also understand the essence of e-commerce, and should not blindly follow the trend.

In addition, e-commerce is not just a business thing. SMEs lack of supply chain management capabilities, how to cooperate with the core business of the supply chain, with its platform or third-party **** enjoy the trading platform to carry out business is also an important topic of e-commerce for small and medium-sized enterprises.

Second, SMEs' e-commerce facilities are backward

SMEs use the Internet and participate in e-commerce to varying degrees. According to the cattle business network market statistics, the current participation in e-commerce enterprises is only 22.3%, in the many industry users, the automotive industry, the electronics industry and the trade industry, such as the higher level of information construction.

But in these leading industries, the application of e-commerce is extremely uneven, many sites are immature, such as the site construction purpose is not clear, do not know who the target users, can not reflect the image of the enterprise, the site function is simple, the user can not find their own need for information, the user's counseling is also often not responded to and so on. Some companies have established websites, but they are too focused on traditional business, and the website utilization rate is extremely low, even becoming an empty shell.

Due to limited resources, many SMEs need to focus on their business, and it is difficult for them to invest enough resources in information construction. However, SMEs generally on procurement, production, inventory, sales, finance and personnel and other aspects of the application has a certain demand, application service provider model ASP has become a small and medium-sized enterprises to carry out e-commerce options. In terms of the current development of ASP, due to the concept, security and other factors, the development of ASP in the country is not satisfactory.

Third, small and medium-sized e-commerce implementation is not strong

As small and medium-sized enterprise managers have not fully recognized the e-commerce to business development, marketing means to bring revolutionary changes, so the training of personnel do not pay enough attention to, resulting in a lack of e-commerce talent. Small and medium-sized enterprises to carry out e-commerce both technology and talent, but this aspect of the talent in large enterprises is not very abundant. The lack of professionals, the lack of innovation in e-commerce mode, resulting in a lack of experience in small and medium-sized enterprises network management, e-commerce, the superiority of e-commerce performance, many small and medium-sized enterprises involved in e-commerce, the heart of the lack of power.

Shortage of funds is a common difficulty for SMEs. In terms of the rational use of limited funds, many SMEs are still in the groping stage. Many small and medium-sized enterprises on the hardware investment accounted for more than 80% of the entire information technology investment, and supporting software and IT services and other aspects of the investment is relatively lagging behind the selection of software is not appropriate, consulting partners to coordinate poor, and ultimately, will make the enterprise's return on investment is low, difficult to obtain a lasting development momentum.

Fourth, the lack of e-commerce planning for small and medium-sized enterprises

Small and medium-sized enterprises to carry out e-commerce is often a lack of long-term planning, pay more attention to short-term benefits. E-commerce involves business transformation, different enterprises to develop e-commerce in different ways. From the use of the Internet to browse, collect and release information, to the establishment of corporate websites, the establishment of information platforms, the implementation of online procurement, and then the establishment of industry joint purchasing platforms, improve their supply chain management system, etc., the implementation of e-commerce for small and medium-sized enterprises should be in place step by step, long-term planning, step-by-step implementation.

E-commerce in China's development time is not long short, small and medium-sized enterprises on the implementation of e-commerce development strategy is still a lack of deep understanding, but, "the opportunity is not to be lost, time does not wait for me," in the not to our will to shift, the overwhelming tide of e-commerce development in front of small and medium-sized enterprises in addition to the early implementation of the E-commerce, there is no choice. Otherwise, sooner or later to be eliminated by the e-commerce trend.

Fifth, the problem of insufficient globalization of e-commerce

Today, the development of global e-commerce is an irreversible trend. E-commerce is the inevitable product of the globalization of the world economy and the development of science and technology, the momentum of its development is unstoppable, and soon there will be e-commerce aspects of the international agreements and rules introduced. However, the current international negotiations on e-commerce are mainly concentrated among a few developed countries, and if developing countries do not participate in the dialogue in a timely manner, it is not conducive to the formation of an international framework for e-commerce.

For small and medium-sized enterprises (SMEs), it is important to commit to the improvement of the technological content of the products, the increase in value-added, and most importantly, the enhancement of the enterprise's global awareness. Cow business network network marketing experts believe that enterprises to truly implement the globalization strategy, the most urgent is to improve the degree of information of the enterprise.

After integrating into the international market, a considerable number of small and medium-sized enterprises (SMEs) have already realized that the construction of websites, especially the construction of English websites directly targeting customers, will become a key factor in the growth of their business; and at the same time, it is also an important platform for enterprises to differentiate themselves from other counterparts and to establish their own brands. And SMEs from the establishment of the site to hosting and then maintenance of the money spent between this, and in the degree of information to improve the broader sources of customers, brand value to enhance the profit compared to, is simply not worth mentioning. It is the realization of the importance of the network, the SMEs of the English site have also built up.