Industrial Operation of the Central People's Broadcasting Station

Central Broadcasting Media Development Corporation: Central Broadcasting Media Development Corporation is a large-scale wholly state-owned enterprise invested by the Central People's Broadcasting Station, with 11 wholly-owned branches and subsidiaries, 8 holding companies, and 3 shareholding companies, and its business areas cover four major sectors, including traditional media, new media, media retailing, and investment. broadcasting, railroad broadcasting, advertising, digital pay-TV, in-vehicle multimedia broadcasting and TV, TV shopping, online shopping, Internet broadcasting and TV, cell phone newspaper, cell phone TV, cell phone reading, animation, audio-visual publishing, and investment.

Central Media is transforming from scale growth to efficiency enhancement, and is gradually growing into a national media group company with outstanding main business, auxiliary business development and complementary strength.