What are the advantages and disadvantages of new media compared with traditional media?

Advantages: It can be divided into enterprise behavior and individual behavior. Personal behavior, small investment, (need to have a certain expertise to form a value effect). Many companies are very frugal in investing in media. Of course, big companies are willing to give up, but they will also increase the proportion of advertising investment in new media. Highly interactive, creative and effective.

Disadvantages: poor authority and low user loyalty. Most of these media forget brand building, accumulate a certain number of fans and start fooling around. Successful groups began to enter a higher level of career planning with early accumulation. After the new media era, I think authoritative media will pay more attention to interactive and grounded communication methods. After having a certain number of fans, personal media should rely more on the background of big companies to spread (generate authority).

Extended data:

New media covers all forms of digital media. Including all digital traditional media, online media, mobile media, digital TV, digital newspapers and magazines.

A relative concept is a new media form developed after newspapers, radio, television and other traditional media, including network media, mobile phone media, digital television and so on.

New media is also a broad concept. It uses digital technology and network technology to provide users with information and entertainment services through the Internet, broadband local area network, wireless communication network, satellites and other channels, as well as computers, mobile phones, digital televisions and other terminals. Strictly speaking, new media should be called digital new media.

References:

New Media-Baidu Encyclopedia