Characteristics of advertising in the new media era

The new characteristics of advertising and communication in the new media era: strong interactivity, high accuracy, fast effectiveness, good convenience, flexible advertising model, strong self-propagation, high conversion rate, etc.

1. Strong interactivity: traditional media send one-way, waiting for the fish to take the bait. The new media use on-demand push, the audience can actively access advertising information through a variety of channels. For example, in the search engine search, in the store website retrieval;

2, high precision: due to the interactivity of the strong, bring another feature is the high degree of precision, when the user needs their own ads, the initiative will filter out a lot of irrelevant advertising content;

3, fast effectiveness: due to the initiative of the user of the new media ads, and the Internet engine itself has a time-prioritized function to the user's information are the most recent. The information to the user is the most recent, so it also requires advertisers and new media advertising agencies to keep the ads up to date;

4, good convenience: Internet advertising is everywhere. It can be in your cell phone, computer, LED screen in the joint, subway, just open the screen on your hand, such as cell phone tablets, etc., which are accompanied by and to;

5, flexible advertising model: cpc, cps, cpa, etc.;

6, self-propagation: ads released through the new media methods can be self-propagation by the audience, self-replication to reach a larger audience;

6, self-propagation: ads released through new media methods can be self-propagation, self-propagation to reach a larger audience. copy, to reach a larger audience;

7, high conversion rate: new media advertising, connecting the powerful e-commerce platform, there is a rapid turnover process.