What are the forms of expression of illustration? What are the creative entry points of illustration? Illustration catalog illustration concept and evolution illustration application illustration function and role illustration aesthetic characteristics illustration form illustration classification illustration status quo in the field of modern design, illustration design can be said to be the most expressive, it has a close blood relationship with the art of painting. Many expression techniques of illustration art are borrowed from the expression techniques of painting art. The marriage of illustration art and painting art makes the former, whether in the exploration of the diversity of expression techniques, or in the depth and breadth of the design theme expression, have made great progress, showing a more unique artistic charm, and thus more expressive. In a sense, the art of painting has become a basic discipline, and illustration has become an applied discipline. Throughout the history of the development of illustration, its scope of application is expanding. Especially in today's high-speed development of information, people's daily life is full of all kinds of commercial information, illustration design has become an irreplaceable art form in the real society. Therefore, the purpose of this study is to learn, think and research y about modern illustration to better serve the society. [Edit Paragraph] Concept and Evolution of Illustration Definition of Illustration Dictionary explains "Illustration" as: "refers to the pictures inserted in books and magazines. Some of them are printed in the middle of the text, and some of them are inserted in a way to supplement the content of the text or artistic appreciation." This explanation is mainly for book illustrations as a definition, a narrow definition. Due to the advent of the age of intelligence, the development of modern society, the meaning of modern illustration has changed from the past narrow concept (limited to paintings and drawings) to a broad concept, "illustration" is what we usually read in newspapers, magazines, various publications or children's picture books, in the text between the pictures inserted, collectively called "Illustration" is the word that we usually read in newspapers, magazines, various publications or children's picture books. Illustration, in the Latin meaning of the word, originally means "to illuminate". As the word implies, it was originally used to increase the interest given to the text in a publication, so that the text could be more vivid and vividly active in the reader's mind. Nowadays, in all kinds of publications, the importance of illustration has far exceeded the status of "illuminating the text". It not only highlights the idea of the theme, but also enhances the infectious force of art. Illustration is a form of art, as an important form of visual communication of modern design, with its intuitive image, real life sense and beauty of the infectious force, in modern design occupies a specific position, has been widely used in many areas of modern design, involving cultural activities, social **** business, commercial activities, film and television culture and other aspects. Illustration historical evolution of the development of illustration art, has a long history. To you and I seem ordinary and simple illustration, but there is a great connotation. From the world's oldest illustration cave mural to Japan's Edo period folk prints ukiyo-e, all demonstrate the development of illustration. Illustration was first developed in the early nineteenth century with the change of newspapers and books. The real golden age of illustration began in the United States in the 1950s and 1960s. At that time, illustration was just separated from fine art with obvious painting colors, and most of the authors engaged in illustration were professional painters, and later on, they were influenced by the abstract expressionist school, which changed from figurative to abstract. Until the 1970s, illustration returned to the realistic style. Early Chinese illustration form China's earliest illustration is in the form of prints, with the introduction of Buddhist culture, in order to propagate the teachings of the scriptures with "disguised" illustrations of the scriptures. At present, the earliest historical record of China's prints, the Tang Suzong published the "dharani sutra mantra map". The exact date of publication is the title page of the Vajrayana Sutra in the ninth year of the reign of Emperor Yi Zong of the Tang Dynasty (868). In the Song, Jin, and Yuan Dynasties, book illustrations made great progress. The scope of application was expanded to books on medicine, history and geography, archaeological atlas, daily encyclopedia and other books, and color overprint illustrations appeared. During the Ming and Qing dynasties, it can be said that the ancient art of illustration was a period of great development, and there were book engraving industries all over the country. Different styles were formed in different regions. The form of illustration has the following broadly: the first volume with pictures, illustrations in the text, the upper picture below or the lower picture above, the inner cover or title page painting and card notes. The historical evolution of China's ancient illustrations can be regarded as the development history of printmaking. At the same time, it is also the history of folk yearbook. Only the folk yearbook earlier independent of a commodity, it is the predecessor of commercial illustration. The history of illustration in Europe is similar to that of our country, and it was first used in religious reading materials. Later, illustrations were widely used in publications such as natural science books, grammar books and collections of classic authors. Today, illustration is widely used in various fields of society. The art of illustration not only expands our horizons, enriches our minds, gives us unlimited space for imagination, but also broadens our minds. With the increasing commercialization of art and the emergence of new painting materials and tools, the art of illustration has entered the era of commercialization. In the era of commodity economy, illustration plays a great role in promoting the development of economy. The concept of illustration has gone far beyond the scope of traditional regulations. Throughout today's illustration world, painters are no longer limited to a certain style, they often break the previous single use of a material, in order to achieve the desired effect, a wide range of means, so that the development of the art of illustration has gained a broader space and unlimited possibilities. In China, although the development of illustration is relatively late, but tracing its origins, Fang Yuan has a long history. Illustration has gone through the development of blackboard newspapers, prints, and propaganda posters after the liberation, as well as the borrowing of international popular styles after the 1980s. With the popularization of computer technology in the mid-to-late 1990s, more new authors using computers for illustration design have emerged, and illustration has found a huge living space outside of books, the mother of illustration from which it was born. The richness of the carriers Rich carriers continue to emerge with the advancement of technology and the needs of society. [Edit Paragraph] Application of Illustration Illustration scope of application publications: book covers, book interiors, book jackets, book content support, etc. used in illustration. Including illustrations used in newspapers, magazines, and other editorial. Commercial publicity: Illustrated advertising DD including illustrations used in newspaper advertisements, magazine advertisements, signboards, posters, leaflets, and TV commercials; Commercial image design: product logos and corporate images (mascots); product packaging design; Illustrated DD consumer guides, product descriptions, instruction manuals, charts and diagrams, catalogs, film and television multimedia: character and environment art for film and television dramas, commercials, games, networks, etc. Setting or interface design for movies, TV dramas, commercials, games, networks, etc. Anything that is used for "explanatory" purposes can be considered in the category of illustration. In the field of graphic design, the two main types of illustration are literary illustration and commercial illustration. Literary illustration is a visual art form that reproduces the plot of an article and embodies the spirit of literature. Commercial illustration - for enterprises or products to convey commodity information, a combination of art and business of a form of image expression. The author of the illustration receives the remuneration associated with it, gives up ownership of the work, and retains only the right of authorship, which is a kind of commercial buying and selling behavior. [edit paragraph] The function and role of illustration illustration define modern illustration and the general sense of art illustration has some difference. There are differences in terms of their functions, forms of expression, and media of communication. The service object of modern illustration is first of all commodities. Commercial activities require that the information carried be accurately and clearly conveyed to the audience, and it is said that it serves for commercial activities because it seeks people to correctly receive and grasp the information, and it makes the audience get the feeling of beauty at the same time of taking action. The general meaning of art illustration has three functions and purposes: first, as a supplement to the text; second, to let people get the satisfaction of perceptual knowledge; third, to show the artist's aesthetic concepts, performance skills, and even to show the artist's world view and outlook on life. The functionality of modern illustration is very strong, and deviating from the visual communication purpose of pure art tends to weaken the function of modern illustration. Therefore, the design must not allow the theme of the illustration to have the possibility of generating ambiguity. It must be based on distinct, simple and accurate. Modern Illustration Appeal Function The basic appeal function of modern illustration is to convey the information to the audience in the most concise, clear and explicit way, arouse their interest, endeavor to make them convinced of the content of the transmission, and in the process of aesthetics gladly accept the content of the propaganda, and induce them to take the final action. (i) Display vivid and concrete images of products and services, and convey information intuitively. (ii) Stimulate consumers' interest. (iii) Enhance the persuasive power of the advertisement. (D) Reinforce the infectious force of the goods and stimulate the consumer's desire. [Editorial] The aesthetic characteristics of illustration illustration design as a form of visual art, specifically as a part of practical art, has its own aesthetic characteristics. Among them, the most obvious are the following: one purpose and constraints two practicality and popularity three image and intuition four aesthetic and fun five creativity and artistic imagination six diversification and plurality of modern illustration due to the diversity of the media, content, presentation methods, the object of appeal, so that its aesthetic standard also has a diverse and pluralistic characteristics. Illustration[edit paragraph] Forms of Illustration Modern illustration has a variety of forms, which can be categorized by communication media or by function. In terms of media classification, it is basically divided into two major parts, i.e. print media and movie and television media. Print media include poster advertising illustration, newspaper illustration, magazine and book illustration, product packaging illustration, corporate image publicity illustration and so on. Film and television media include movies, television, computer monitors and so on. Poster advertising illustrations: also known as posters, posters. In the era when advertisements still mainly rely on printed media to deliver information, it can be said that it is in the position of dominating advertisements. But with the emergence of film and television media, its application scope has been narrowed. Newspaper illustration: Newspaper is one of the best mediums for information transfer. It is the most popular, low-cost, large circulation, wide dissemination, fast, short production cycle and so on. Magazine and book illustration: including front and back cover design and body illustration, widely used in all kinds of books. Such as literature books, children's books, science and technology books. This kind of illustration is gradually declining. In the future, there will still be a large number of electronic books and electronic newspapers. Product packaging illustration: product packaging makes the application of illustration more widely. Product packaging design contains three elements: logo, graphics, text. It has a dual mission: one is to introduce the product, the second is to establish the brand image. The most prominent feature is that it is between flat and three-dimensional design. Corporate image publicity materials illustration: it is the VI design of the enterprise. It is included in the two major parts of the basic system and application system of corporate image design. Film and television media in the film and television illustration: it refers to the illustrations appearing in movies and television. Generally, it appears more in the advertisement movie. Film and television illustration also includes computer screens. Computer screen has now become the performance space of commercial illustration, numerous graphic library animation, game programs, graphic forms, have become a member of commercial illustration. Illustration is expressed in the form of characters, free-form, realistic, black and white, color, use of materials, photographs, computer-generated ...... As long as they are "graphic", they can be used in the production of illustration. Vector[edit paragraph] Classification of illustration according to the current market positioning: vector fashion cartoon low child realistic dimensional beauty Korean comic illustration concept setting and so on according to the production method classification: hand-drawn, vector, commercial, emerging (2D graphic, UI design, 3D), pixel according to the classification of illustration painting style: Japanese cartoon and illustration of Europe and the United States Illustration Hong Kong Illustration Korea Game Illustration Taiwan Romantic Novel Cover Illustration, due to the style of the current too Diverse words so I just simply categorize the other in foreign countries style is more extensive there are handmade origami, cloth ah, a variety of styles are available, and go hand in hand. [edit paragraph] illustration status quo illustration most developed place: the United States is the illustration market is very developed countries, appreciate the illustration in society has become a habit. On the one hand, there are a large number of independent illustration products sold in the terminal market, such as illustrated books, magazines, illustrated greeting cards and so on. On the other hand illustration, as part of the visual communication system (graphic design, illustration, commercial photography), is widely used in the content of print advertisements, posters, covers and other designs. The illustration market in the United States is also very specialized, divided into a variety of professional types such as children's, sports, science fiction, food, digital, pure art style, humor, and so on, and there are specialized illustration artists for each type. The entire illustration market is very standardized and competitive, as the average income level of illustration artists is three times the average income of the average American. Illustration in Japan, Korea, Hong Kong and Taiwan: It is well known that Japan has a huge market and operating team for commercial anime. And anime is an important branch of the illustration industry. Before CG technology (ComputerGraphics, visual design and production using computer technology) entered the field of illustration, animation by hand-drawing has become a sunrise industry in Japan. Today's younger generation is increasingly inclined to use computerized digital technology. In South Korea, as the game industry has climbed to become the second pillar industry of the national economy in recent years, illustration, especially digital illustration, has risen to prominence, and game characters designed with digital illustration have gained more market space as Korean games have become more popular in China. Meanwhile, illustrators in Hong Kong and Taiwan are still searching for their own industry, although their works show obvious traces of following Japan's example. Illustration education: Beijing Institute of Printing, Beijing Institute of Fashion Technology, Beijing Broadcasting Academy, Tsinghua University Academy of Fine Arts, Central Academy of Fine Arts and other institutions have all opened illustration or illustration-related majors in the past two years, but the teaching content often only includes publication illustrations rather than commercial illustration in the full sense. However, in foreign countries, the combination of illustration education and market is very close. Many famous illustrators are guest teachers at various universities, and they bring the most fashionable and cutting-edge commercial awareness to schools. Today, commercial illustration in foreign markets includes four forms: publication illustration, cartoon mascot, movie and game art design, and advertising illustration. In fact, in China, illustration has spread to print and electronic media, commercial venues, public organizations, commodity packaging, film and television performance posters, corporate advertising and even T-shirts, diaries and New Year's cards. How to Design a Full-Font Logo
How to Design a Full-Font Logo
Introduction: Some companies are keen to have a simple font logo, but a logo that is only made up of fonts doesn't mean that it's not creative and doesn't require any skill. A full-font logo using some classic fonts conveys an air of enterprise, firmness, reliability and pragmatism, and there are a lot of famous companies that have this kind of logo, such as IBM, Apple Computer or Punjabi Cosmetics. Let's find out how to design a full-font logo!
If you are planning to design a logo like this, you'd better make sure that the typeface you use must be a font with good expressive power, carefully arranging the letter spacing, the thick lines of the font lines, the space between the words, the placement of hyphens or dashes, and so on.
This type of sign must emphasize the choice of typeface, and in general, instead of directly using a typeface that is readily available on every computer (as shown above), use some newer typeface.
Be especially careful with Helvetica fonts (Arial is actually a Helvetica font, just another name for it), which were particularly popular in the 1960s and 1970s, and give off an air of nostalgia if you use them. Do you want your logo to look the same as many of the logos designed in the 1960s and 1970s?
Many fonts are trendy and tend to be popular at one time or another, but that can change quickly, so avoid Sand, Mistral and Hobo.
You can see how many variations there are when you use a major typeface on a logo:
Font combinations
In many all-font logos, you will often use two different fonts, sometimes you have used two fonts on the company name. Sometimes the fonts you use are fine when the company name is large in size, but not so much when presented at a smaller size. For example, if you are using a very small font for your company name and you want to include words such as "international", "incorporated", "corporation", etc., you may want to use a different font for your company name. corporation", or maybe even a slogan such as "Wedoitforyou", in this case, the thin lines of the letters are very clear and easy to read if the logo is large, but if it is expressed in a small font, the thin lines become very blurred and you have to think carefully. become blurred, and you'll want to think carefully about what font to use at the smaller size.
The key to using two (or more) fonts is contrast. When using two fonts, especially if the fonts you choose are not from a single font family, avoid choosing fonts that both look like they have too much **** in common (like fine vs. bold in the same font); you must choose fonts that look significantly different.
If you choose fonts that are significantly different, but when combined make you feel bad, and you can't tell what's wrong with them, you need to look carefully for similarities between the two fonts, and these similarities aside tend to visually clash with each other.
Letter distortion
We often distort a letter in a logo to achieve a particular effect. Some of these distortions are as simple as adding or subtracting an element, while others involve other, more complex techniques.
Changing the letters so that they fit in with the rest of the letters is a design technique used in many logos. Adding an interesting 'visual element' to a typeface makes the whole logo more unique.
Adding elements
If you have a larger budget when designing a logo, allowing for more effort and time to be spent on the logo, then the more we can design a maverick logo, like the dashing hook of Nike, the image of the bull of Merrill Lynch or that apple of Apple, and over time, everyone will know what brand this motif belongs to. But oftentimes, even if you spend millions of dollars or years on a design, the symbol and the words still have to work together to give it a sense of uniqueness rather than just relying on the graphic.
The symbols we've examined here generally give a simple presentation, with clean lines and shapes that work well in a variety of media. If you have ever perused some design almanacs or books on logos, you will notice that the symbol patterns are simply symbols of some kind (usually common, almost every day patterns) if they are not accompanied by a typeface form, but when combined with the typeface of a particular company name, the overall look can be very special. This is crucial for logo design, as there are countless logos out there that use the circle shape as a symbolic motif, and without working with the text, they're really not that different.
Ideally we want to design symbols that look and feel similar to the typeface in some way, and often you'll see logos where the connection between the symbol and the text isn't obvious, but remember that the key to creating a similarity is the ability to make a connection between the various spatial allocations in the logo. If a logo as a whole gives a sense of closure, they give a sense of close connection, if a logo looks diffuse, it's hard to create a connection.
Adding clipart
There are many ways to get a lot of clipart, including dozens of patterns from just a few graphic fonts. These clipart patterns are not only great for logos, but they also give us some new inspiration for our designs.
We're reusing this clip art of a light bulb to express the concepts of "idea" and "swarm". The typeface is a lively font, but the whole logo is still a bit static in conveying the idea of "swarm".
We changed the lines of the letters to add some 'energy'.
In the process of adding "energy" and an interesting visual effect, we added an unexpected element: a floating light bulb.
To make the name design even more special, each of the following logos uses an inexpensive clipart partial element or some kind of patterned font:
Don't forget that we could have used some illustrative clipart as an option in our logo design.
Adding illustrations
If you are a smart illustrator, or if you can afford to hire an illustrator to help you with your logo design, it is perfectly fine to convey your design ideas in a very special presentation. But don't let the lack of professionalism of an illustrator get in the way of your creativity. These illustrations are deliberately presented in a "rough" style that is much more appealing than a well-polished illustration, so many illustrators spend a lot of effort creating visuals that look a little "rough" but have a good presentation style.
There are many ways to use illustrations in logos. But the main thing to remember is to keep it simple and make sure that all the illustrations still look good when displayed in black and white.
;How to create a character poster? What are the design methods? Character posters are usually made up of character images and text designs. This kind of mixed-text design has a *** nature: the first sight will be attracted by the character image, and then slowly transfer to the text content. The impression of a good work depends very much on the style and content of the character images. Of course, if you can use a variety of elements, it is also conducive to highlighting the theme of the work. Today, we share the methods of designing character posters.01 Try different artistic effectsIf you try different artistic effects applied to graphic design, it instantly brings a different artistic effect to the picture, and better improves the richness of the picture. Then the artistic effect refers to the designer's understanding of the theme, the use of creative techniques, the means of conveying information, the mastery of artistic language and other original performance. Mottled old art effect torn paper art effect collage art effect fault art effect 02 with the help of text text is essential in the arrangement. If you feel that the layout is too monotonous, you can try the picture pressure word processing, the text as a background, the main picture is arranged directly on the text. Or text and graphics interspersed with the combination, so that it becomes part of the graphic ideas. Overall to achieve a graphic, unique layout composition form. Improve the recognition and interest, while conveying two kinds of information graphic. 03 black and white theme black and white is the eternal best design partner. Black and white sounds stiff and monotonous, coupled with certain traditional Chinese concepts that black and white is unlucky. In fact, on the contrary, they have a fashionable and simple beauty, and even give people a noble and elegant feeling. Usually the picture is adjusted to black and white, using a large neutral color as the main color. Then add a certain monochrome color, the main role here plays a role in focusing and highlighting, can form a strong contrast and unified balance effect.04 Double Exposure EffectDouble exposure effect has always been popular with photographers, but also designers and artists often use a relatively classic picture design production skills. And these double exposure poster effect, looks like a creative sense of art, in fact, do it is not very difficult Oh.05 Convert to illustration elements illustration form can be understood as a combination of points, lines and surfaces outside the shooting graphics, that is, after hand-drawn graphics processing. The benefit of illustration is that it has a rich imagination and freedom of creativity.06 Bold creativity and color schemeWhen you choose exaggerated creativity as well as color scheme, there will be a strong visual impact. It has an impact on the audience and they are drawn to the emotion and energy conveyed by the image. To create this effect, the less text the more energy.