What's the deal with ZhiJi automobile and what models does it have?

Shanghai Automobile Group and Zhangjiang Hi-Tech, Hengxu Capital *** with 5.399 billion, 1.8 billion yuan, 0.01 billion yuan to set up the Shanghai Yuanjie Fund, and Alibaba's special investment in high-end intelligent electric car project (tentatively named ZhiJi automobile), and landed in Pudong. This rumored "L" project, it is said that the founding round of financing for about 10 billion yuan, to be in the field of luxury intelligent electric vehicles to be made like Tesla. In this article, we will briefly talk about it, of course, in order to be able to go to work safely tomorrow, try to do some trend interpretation.

01 Why do people want to do luxury electric cars now?

This high-end process, FAW's Red Flag, Dongfeng's Lantu, Changan and Huawei's high-end car, BAIC's ARCFOX, plus the previous fuel car high-end Link and WEY, this round of each a little bit of the idea of the car company is to follow the brand upgrading routine. Why Geely and the Great Wall before the fuel car, this round of state-owned enterprises on behalf of the electric car, I have to say that there are two main reasons:

1) At this stage of the electric car's upside is very large, especially Tesla, such as pulling open the market value of the space, in the electric car to increase the investment in the view of all aspects are necessary. This round in increasing high-end pure electric brand before, in fact, each built an electric car platform, to pull out some **** part

2) At this stage do not increase investment in electric cars, from the existing market situation feedback for investors that there is no future, and before the investment of enterprises to get a certain degree of success, but in 2020 the private market for electric cars open to see, each do not particularly good. The companies are not doing particularly well And in China's current market, electric vehicle technology has become a ****ual platform concept, as shown below,

So in the end, this round of high-end brands is based on the platform to do, each to find the resources to provide high-quality solutions, on the one hand, to pull the price up to maintain the product gross margins, in this regard, the new car-making enterprises (azure and ideal) has made some very interesting. Ideal) made some very interesting attempts; on the one hand, it can support the differentiation of the electric vehicle platform, and down the road can also gradually expand the volume.

02 Strategic Allies in Smart Vehicles

The differentiation of EVs themselves is not obvious in the future, so we see the shadow of China's best IT and information technology companies in the automotive industry war. Tencent invested in Tesla and Azure, Ali on the one hand and SAIC continued to cooperate, there is also some support for Xiaopeng, Huawei's partners for Chang'an and BAIC, the ideal of the United States group and Baidu's Weimar still need some time. In a sense, we can see the electric car in the process of turning to information technology, Chinese car companies are not alone, this round of alliance is to talk about the circle of friends, the core reason:

1) car intelligent and automatic driving needs a lot of electronic, IT and software technology, in this regard, the traditional car companies themselves save resources is very hard to get out of the way with the help of a lot of power

2) this round can run out, on the one hand, can shorten the distance and Tesla, at the same time to Europe, the United States, Japan and South Korea, these traditional automobile enterprises to subvert, this kind of cross-border fusion from the software level to do things, whether it is from the point of view of the automobile industry and the IT industry, these players, a million dollar deal

This round of the biggest feature of the new car is a large amount of resources invested in the 2020 year, with the opening of the private electric car Consumption of open, can be said to have a little stage success, on the one hand, a few head of the new car is slowly stabilized, on the one hand, did change the attitude of the leadership of the traditional independent brand, can not afford the child set not with the wolf, the money to spend vigorously invested in the place of no ambiguity. ZhiJi automobile this round of release, at present look down from the state-owned car enterprise operation mode,

Basically the global automobile industry have realized a unified opinion, on the supply side of the reform of the electric car to make a unanimous decision, this is a very interesting place. As far as the independent brands are concerned, the group who can create high-end electric car brand is the winner in the next 10 years.