What is the design process of brochures and albums?

Zhonghui Design (professional brochure design company) answers:

Brochure and album design process refers to the steps that need to be completed in the whole process of making brochures and albums. The following is a typical brochure design process:

1. Determine the target audience: First, make clear the target audience of brochures and picture books, so as to determine various design schemes and information points.

2. Collect information: share industry experience or visit the market to understand the wind direction, and then collect relevant information according to the theme of the brochure to be made, including company profile, product features, cases, services, etc.

3. Develop the theme and planning content: The choice of important materials at the entrance will affect the difficulty of the whole couplet and the possibility of expressing representativeness. Therefore, after selecting the red line, we must carefully plan the theme and content of the brochure and album.

4. Choose the appropriate design style: the difference between different categories needs to consider the annual sales progress and tilt the representativeness. At this point, I hope that we can fully consider the different presentation methods such as literature, hard grass and readability that customers expect at present, so that people can understand the products more deeply.

5. Choose a picture: A good picture can sum up everything, have a strong visual effect and enhance the memory of ideas. Look for high-quality pictures from various channels or make more personalized pictures by using the company's internal resources.

6. Draft: On the basis of the above steps, according to the strategy, classify and combine all the contents and layouts attached to the whole brochure, initially formulate the most important information points and percentages, and refer to other peer products and other materials.

7. Verification and modification: after the scheme is determined, it needs to be reviewed; Such as the style, rhythm and logical structure of the copy, to ensure a comprehensive, smooth and secure overall picture album effect.

8. Printing and publishing: The last step is to print and publish brochures and picture books. If you need to send emails according to different market groups, typeset papers in designated businesses and share them on various social networking platforms, you will provide specific treatment.

A good publicity album design process needs to follow clear objectives, organized structure, full and vivid details, and appropriately adopt some flexible and creative expression techniques. Only in this way can we ensure that your brochures and exhibitions produce excellent results, provide valuable content for your customers and gain a perceptual reputation in building corporate image.

Zhonghui Design Original Brochure Design Works

The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design company. I hope it helps you.