Is there any good way and channel for branding and marketing in traditional industry, how should it be carried out, please advise?

This belongs to a very specialized industry, non-mass market consumer goods, mainly 2B. how to do branding, marketing in such an industry? As it happens, I have previously taken over a similar project for industrial coatings. According to the information you provided, your strength should be good, we recommend starting from the following aspects:

One, develop or participate in the development of industry standards, establish the industry benchmark position. Utilizing the company's advantages, and industry-related departments (such as industry regulators) together, to participate in the development of product standards, so that competitors are deterred, to establish a "professional brand image. The so-called "first-class enterprises do standard" marketing strategy is so.

Two, professional media or self media publicity. Industry generally have a few influential media or media, and some are regional media, find them, long-term, sustained cooperation, through the "soft + hard" form of promotion.

Three, samples and cases. The most important thing in this industry is that you have done what well-known cases or sample projects, such as the Bird's Nest project, a concert hall, the Grand Theater and so on. Facts are better than everything, this is a very important thing.

Four, the promotion of diversification, online and offline combination. As mentioned earlier by a friend to build their own website to do Baidu promotion, there are headlines and so on can be considered; offline sales, non-stop looking for dealers and customers is also needed; all kinds of professional exhibitions to participate in three-dimensional promotion.

Lastly, the promotion of professional industry, in fact, better to do, I hope to give you some ideas. In addition, my latest topic, there are some references, recommended to you.