Management advantages of chain pharmacies

The first chain drugstore in China was established in 1996. So far, the industry has mainly experienced four stages of development. Below I will unlock the operating advantages of chain pharmacies for everyone, hoping to help you.

Advantages of Chain Pharmacies Chain pharmacies started in China only a few years ago. Its rapid development has brought great changes to China's economy. Comfortable shopping environment, colorful products, attractive promotion methods, professional medication guidance and low prices make it inevitable to go to the pharmacy for minor illnesses and to the hospital for serious illnesses. Chain pharmacies not only bring people high-quality enjoyment of life, but also change people's lifestyle and consumption habits, and also change the position and image of traditional pharmacies in the national economy. Small pharmacies can also do big business. Why? In the final analysis, it is determined by the advantages of chain pharmacies.

Then, what is a chain pharmacy, and what are the essence and characteristics of its chain marketing?

As a chain pharmacy, it unites independent and scattered pharmacies to form a large-scale sales system with wide coverage. It is the product of the development of modern industry to a certain stage, and its essence is to apply the theory of division of labor in social mass production to the commercial field. They have a clear division of labor and coordinate with each other to form scale effect and enhance the competitiveness of enterprises. As a modern marketing form, chain pharmacies are essentially different from traditional pharmacies.

First, unified management.

Unified management is the basic feature of chain pharmacies. Because only through the alliance of all branches and the concentration of all branches, can the competitive advantage of the group be formed. Without unified management, chain enterprises cannot develop rapidly.

Second, unify the image

Unified trademark, unified image design, unified environmental layout, unified color decoration, unified clothing and unified service all symbolize the overall design and management level of the enterprise. To some extent, it is an excellent public service advertisement. The external and direct image characteristics of chain stores often become the first feeling to attract customers to know shops, goods and services.

Third, unify goods and services.

The types, prices, business hours and after-sales service of goods operated by each branch must be unified and standardized, with the purpose of reassuring, satisfying and trusting customers, which is the internal driving force to establish the store's reputation, create brand effect and attract customers.

4. Fast opening speed and high success rate.

Because chain pharmacies pursue economies of scale, right? Small pharmacies, big companies? There is a successful business model behind it, just copying the successful business model in different places to form the extension and development of successful enterprises, which avoids the risk of enterprise expansion to a certain extent and can minimize the risk. The risk of opening a direct store is the investment in rent, decoration, equipment and employees' salaries, while the investment in opening an independent pharmacy is not only the above, but also the investment in goods, which accounts for the vast majority of the investment in the whole store, and the success of the operation is unknown. It can be seen that the risk of opening chain pharmacies is much lower than that of traditional pharmacies.

Fifth, realize collectivization quickly.

Chain pharmacies are a way to make money by quickly replicating successful business models in any market. So they can quickly attract some idle funds in society, enjoy risks and develop together. Of course, at present, there are 65,000 pharmacies in China, and the supply exceeds the demand. Successful chain pharmacies still need improvement. At present, we should focus on direct stores, so as to form a brand effect. Shopping malls are battlefields, and only by defeating competitors can we subdue them.

Industry development of chain pharmacies Since 2004, the number of chain retail pharmacies in China has increased year by year. In 2005, the number of chain pharmacies was 1753, up 24.59% year-on-year, which was the fastest growing year in recent years. By the end of 20 13, the number of chain pharmacies nationwide was 3,449, an increase of 342 over the previous year, with an increase of 1 1%.

According to the data of "Analysis Report on Market Prospect and Investment Strategy Planning of Chain Pharmacy Industry in China", the number of stores of the top 100 directly-operated enterprises has generally shown an upward trend in the past three years: the total number of stores of the top 100 directly-operated enterprises in China, the number of enterprises with more than 65,438+0,065,438+000 stores and the total number of stores have all shown an upward trend year by year. In 2065, 438. Before 100000000003 100 pharmacies, the number of enterprises and stores with less than100 stores decreased compared with the previous two years, with 20 and 1578 stores respectively.

Due to the lack of unified national guiding principles and open policies, the drug factors of chain pharmacies lead to different standards in terms of approval time, approval quantity and access qualification examination, which is not conducive to free competition in the pharmaceutical retail market and easily leads to local protection, black-box operation and other irregularities. Only after the large-scale chain expanding outward gained a firm foothold did it find that the qualification of fixed-point medical insurance was an insurmountable obstacle for them.

Ke Yunfeng, Chairman of Dashenlin Pharmacy Chain Co., Ltd.

Medical insurance fixed point? Become an insurmountable obstacle. ?

The new version of GSP will be officially implemented. The industry agrees that it will not only comprehensively improve the software and hardware standards and requirements for pharmaceutical enterprises, but also trigger a major reshuffle of the pharmaceutical retail industry, and mergers and acquisitions will appear one after another.

However, the expansion of chain pharmacies in Zhang Zhilu is not smooth sailing.

Due to the lack of national unified guiding principles and store opening policies, there are different standards in terms of approval time, approval quantity and access qualification examination, which is not conducive to free competition in the pharmaceutical retail market and is easy to lead to local protection, black-box operation and other violations. Only after the large-scale chain expanding outward gained a firm foothold did it find that the qualification of fixed-point medical insurance was an insurmountable obstacle for them.

After the drug retail chain enterprise acquires a single pharmacy, the qualification of the original pharmacy for medical insurance will be cancelled, and the purchaser needs to declare again. The policy is not uniform, and some places stipulate that it is necessary to reopen for more than two years before applying for designated pharmacies for medical insurance; In some places, the total number of designated medical insurance pharmacies is controlled, and the merged chain pharmacies cannot continue to obtain the designated medical insurance qualifications.

In my opinion, you can pay the medical insurance fee at the designated drugstore in the future. Medical insurance counter? In the form of partition management and separate settlement; In addition, the state can lock the evidence of violation by establishing a real-time monitoring information system for medical insurance settlement. It is necessary to severely punish illegal shops and enterprises and increase illegal costs.

Zhang Guofang, General Manager of Kangguduo Pharmaceutical Chain

The operating cost of chain pharmacies is not low, and the cost of developing cross-regional chains is extremely high. ?

Compared with a single store, the operating cost of chain pharmacies is not low, and the cost of developing cross-regional chains is extremely high. Every time you go to a new place, a distribution center should be established, and a headquarters institution should be added accordingly. In fact, it is necessary to build databases not only across provinces, but also across cities. In my opinion, the most comfortable day to be a pharmacy is to open six or seven stores. Before making a chain store, I earned three or four million a year.

If you choose to buy, it is not cost-effective, and you may encounter insurmountable obstacles in integration, as well as difficulties in cost control, localized operation, and government relations.

In addition, if the new GSP can be strictly implemented, the traditional store opening mode will also face great challenges. There is a serious shortage of licensed pharmacists. Without licensed pharmacists, it not only means that prescription drugs cannot be sold, but also means that at least 30% of sales are lost, which will make the business of pharmacies unsustainable.