What are the differences between the development paths and modes of Ping An Bank and baixin bank?

With the vision of "becoming a leading international personal financial life service provider", Ping An Bank of China abides by corporate social responsibility, creates maximum value for customers, employees, shareholders and society, and advocates the values of "being a noble and valuable person based on excellent traditional culture, pursuing Excellence as a process, maximizing value as a guide" and advocating "professional guidance, honest service, creating value and giving back to society".

Baixin bank adheres to the corporate mission of "managing money for the people, financing for the people, and letting the people enjoy a simple and reliable financial life" and conforms to the wave of financial technology development. It is a model for traditional banks to actively embrace Internet technology, a beneficial attempt for strategic transformation of commercial banks, an active exploration for practicing digital inclusive finance, and a major innovation experiment for the banking industry to respond to the national strategy, which is of great significance.

I. Ping An Bank

1. Ping An Bank, the full name of which is Ping An Bank Co., Ltd., is a cross-regional joint-stock commercial bank controlled by China Ping An Insurance (Group) Co., Ltd. and one of the two national joint-stock commercial banks in Chinese mainland/kloc-0. The registered capital is 565,438 yuan+23.35 million yuan and the total assets are nearly 65,438 yuan +0.37 trillion yuan. Its headquarters is located in Shenzhen, Guangdong Province.

2. China Ping An Insurance (Group) Co., Ltd. (hereinafter referred to as "China Ping An") and its holding subsidiaries hold about 2.684 billion shares of Ping An Bank, accounting for about 52.38%, and are the controlling shareholders of Ping An Bank. There are 34 branches in China and representative offices in Hongkong. 20 12, 1, Shenzhen Development Bank, the predecessor of Ping An Bank, acquired Shenzhen Ping An Bank, a subsidiary of Ping An Insurance Group. After the acquisition, SDB changed its name to New Ping An Bank, which officially opened. 2065438+On June 26th, 2009, eight banks including Ping An Bank launched the first batch of enterprise information networking verification systems.

Second, baixin bank

Baixin bank (full name "CITIC baixin bank Co., Ltd.") is the first direct selling bank approved as an independent legal person, which was jointly established by CITIC Bank and Baidu Company. The market positioning is "financing for the people and financing for the public". Relying on CITIC Bank's strong product R&D and innovation capabilities, customer management and risk management and control system, as well as Baidu's Internet technology and user traffic resources, it will meet customers' personalized financial needs and build a differentiated direct selling bank with unique market competitiveness. It has launched three core businesses: consumer finance, microfinance and wealth management.