Why are more and more celebrities starting to live bandwagon? How do you see this trend?

As the saying goes, "The whole world is about profit, and the whole world is about profit", more and more celebrities are engaging in live broadcasting for the sake of fame and profit. For such a trend, I said I can understand, but do not suggest that some of the influence is too big stars to live with goods.

The reason why we don't recommend that influential celebrities go live with their products isn't any kind of moral abduction, because there is no lack of money or popularity for them. And there are a lot of potential risks in live broadcasting, a careless may be lost, to quote Pan Changjiang's words "live water is too deep, you can not grasp".

The other day, Xiangtai went off the air for nearly four months before going on air again. This time compared to the last live broadcast, there is a big change, that is, dare to "try to eat", basically every thing will try. This change also won her a high popularity, the whole live more than 100,000 people watched, with the amount of goods over 80 million, with the results of the top. In addition, during the live broadcast, Mrs. Xiang also said that the reason why she came out to live carry goods is not for the sake of money, is to keep a young heart.

Possibly influenced by his mother, Xiang Zuo also started live broadcasting on 5.20 to bring goods. Xiang Zuo on his first live show with goods explained that because the partner "pit", the two bet on the result of their own lottery draw are live sign. In this regard, I just smile and do not say anything.

No matter how the stars to explain their own live with goods, but it is undeniable that they are live with goods. And the reason they do it, I think it's fair to say is basically for fame or profit.

In the entertainment industry as a whole, the stars want to "survive" is not easy, especially after seeing those who are making a lot of money, it is normal. They themselves have a certain fan base and appeal, open live with goods than compared to ordinary people to be a lot easier to get platform support, easy to do, money is also fast, even if they fall into the "net red", they are willing (in fact, many stars still look down on the net red, feel that they have to be lower than their own).

Of course, there are some stars who don't do it for the money, but want to get more exposure and increase their popularity, or to promote their movies (TV series) or concerts. There is no doubt that the exposure of short video social platforms is now the biggest and best promotional platform.

For such a phenomenon, I would like to say that as long as the other side of the compliance and lawful, to earn money of conscience or through the regular channels to obtain popularity, are understandable , although not support but also not against. But if some of the strength of the star or influence is too big, I still as I said before, do not recommend live with goods, cherish the "feather" is very important.

Lastly, I would like to say that there is nothing wrong with the live broadcast industry itself, and even to a certain extent to promote the economic development, but the platform or the regulatory authorities must regulate the behavior of the live broadcast personnel, the development of perfect rules, do not produce a bad social climate impact, bring bad young generation.