This paper expounds the reasons why Simon proposed to study administration with decision-making behavior.

Not only economic factors, but also personal behaviors, such as attitude, emotion, experience and motivation, affect decision makers. The behavior of decision makers in the decision-making process is not completely rational, but only partially rational or limited rational.

Simon put forward the following views:

1, human rationality is between complete rationality and irrationality, that is, human is bounded rationality.

2. Decision makers are easily influenced by perceptual bias when identifying and discovering problems.

3. Due to the limitation of decision-making time and available resources, the rationality of decision-makers' choice is relative.

4. In risk decision-making, decision-makers tend to be risk-averse and tend to accept less risky schemes.

5, decision makers often only seek satisfactory results in decision-making, rather than trying to find the best solution.

Extended data

The viewpoint of decision theory is mainly manifested in three aspects:

1, highlighting the position of decision-making in management. Decision management theory holds that the essence of management is decision-making, which runs through the whole process of management and determines the success or failure of the whole management activity. If the decision-making is wrong, no matter how rich the resources and advanced the technology are, it will not help. ?

2. The decision-making principle is expounded systematically. Simon made a scientific analysis of decision-making procedures, standards, types and decision-making skills, put forward the "satisfaction principle" to replace the "optimal principle" of traditional decision-making theory, and studied the solutions to conflicts in the decision-making process.

3. Emphasize the role of decision makers. People think that an organization is a system composed of individual decision makers. Therefore, it is emphasized that we should not only attach importance to the application of new scientific methods such as quantitative methods and calculation techniques, but also attach importance to the role of social factors such as psychological factors and interpersonal relationships in decision-making.

Baidu Encyclopedia-Decision Theory