The principles for correctly handling media public relations are as follows

There are five principles to correctly handle media public relations: 1. Treat people with courtesy. 2. Treat each other sincerely and seek truth from facts. 3. Treat each other as equals. 4. Don't cross interests. 5. Don't exchange in disguise.

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The media public refers to those organizations that publish and publish all kinds of information, including traditional media organizations such as newspapers, magazines, radio stations and TV stations, as well as emerging media organizations such as blogs, WeChat and social networking sites. They mainly influence the public's attitude towards enterprises through public opinion. In particular, the reports of mainstream media have a great influence on enterprises, even reaching the level that "a good report can save an enterprise and a negative report can bankrupt an enterprise". Therefore, enterprises should be cautious about the media. ?

The media public is a special public with dual personality. It is not only an important medium for public relations personnel to achieve public relations goals, but also an important public that public relations personnel must strive for as much as possible. News media transmit information quickly, with great influence and high prestige. It can influence and guide public opinion and play an important role in the changes of social, economic and political situation. Therefore, it is regarded as the "fourth power" after the legislative, judicial and administrative powers in Europe and America. No organization or individual can despise the news media as an important tool of public opinion.