SAIC: 95% of Internet ads to be monitored next year

China's national Internet advertising monitoring center will be completed by the end of this year, and will be officially put into use next year to monitor Internet advertising.? Zhang Guohua, director of the Advertising Supervision and Management Department of the State Administration for Industry and Commerce (SAIC), revealed in Changchun on the 22nd.

The 2016 (12th) China Advertising Forum was held in Changchun on the same day, with Zhang attending the opening event and delivering a keynote speech.

With the rise of the Internet industry, the Internet advertising industry is also developing rapidly. However, Zhang said, the illegal rate of Internet advertisements is three times higher than that of traditional media advertisements, and the industry environment needs to be further standardized and purified.

In this regard, the State Administration for Industry and Commerce (SAIC) has commissioned the Zhejiang Provincial Administration for Industry and Commerce (ZPAIC) to set up a national monitoring center for Internet advertising. After this center is put into use, it can monitor 95% of the advertisements on the Internet.

Our aim is to see Internet advertising develop in a healthy, green direction. Zhang said that advertising regulation will not restrict the industry's creative industries or tie the hands of the industry's development because of strictness.

In addition, he also introduced that in April last year, the industry was regarded as ? history? the strictest new Advertising Law was officially promulgated. Over the past year, the order of China's advertising market has undergone radical changes.

Data shows that in the first quarter of 2015, the illegal rate of China's traditional media advertising market was between 6?8 percent, and the length of illegal ads on TV and broadcast media reached 36.5 percent. And the latest data for this year shows that both figures have dropped to about 1 percent.

Since the implementation of the new Advertising Law, the rate of false advertising has dropped by 95%.? Zhang Guohua said the change is welcome and the achievement is hard-won. This is mainly due to the government's supervision, as well as the advertising industry's self-discipline.

However, Zhang also said that the current situation of the advertising environment is still grim, and false advertisements have the potential to rebound at any time.