Research on the Transformation and Development of Linyi Traditional Enterprises

At present, more and more enterprises have fully realized that in the era of rapid development of information industry represented by computer, communication and network, realizing e-commerce is the only way for enterprises to survive and develop in the increasingly global market competition. E-commerce not only has an impact on the planning, organization and control of traditional enterprises, but also has a great impact on the research and development, procurement, production, processing, manufacturing, warehousing, sales and customer service of enterprises. From the perspective of the impact of e-commerce on traditional enterprises, this paper briefly explains the implementation methods and processes of e-commerce in traditional enterprises, analyzes the reform of e-commerce in traditional enterprises, and studies how to implement e-commerce strategies in production-oriented enterprises and marketing-oriented enterprises, thus attracting the attention of traditional enterprises to e-commerce.

Keywords: e-commerce; Traditional enterprises; Enterprise website construction; Enterprise transformation; Production enterprises; Marketing enterprise

Electronic commerce of traditional enterprises in the era of network economy

abstract

At present, more and more enterprises have fully realized that in the era of rapid development of information industry represented by computer, communication and network, realizing e-commerce is the only way for enterprises to survive and develop in the increasingly global market competition.

E-commerce not only exerts influence on the traditional management of enterprises, such as planning, organization and control, but also has a great influence on the research and development, procurement, production, processing, manufacturing, storage, sales and customer service of enterprises.

From the perspective of the impact of e-commerce on traditional enterprises, this paper briefly explains the implementation methods and processes of e-commerce in traditional enterprises, analyzes the transformation of traditional e-commerce in combination with the characteristics and present situation of China enterprises themselves and e-commerce, and studies how production enterprises and marketing enterprises implement e-commerce strategies, thus attracting the attention of traditional enterprises to e-commerce.

Keywords: e-commerce; Traditional enterprises; Enterprise website construction; Enterprise transformation; Productive enterprises; Marketing enterprise

catalogue

1. Introduction. ..

1. 1 e-commerce and traditional enterprises ....................................................

1.2 Overview of e-commerce development of domestic and foreign enterprises.

1.3 obstacles for traditional enterprises to implement e-commerce.

2. Why do traditional enterprises in China implement e-commerce? ? ? ? ? ? ? ? ? ? ? ? ..

2. 1 Advantages of traditional enterprises in developing e-commerce ..............................................

2.2 the impact of e-commerce on traditional enterprises .................................................

3. How do traditional enterprises implement e-commerce ........................................

3. 1 e-commerce transformation of traditional enterprises ..............................................

3.2 Traditional enterprise e-commerce implementation strategy ...........................................................

3.3 Traditional enterprises to implement e-commerce solutions ..........................................

3.4 How do manufacturers plan e-commerce websites? ....................................

3.5 How do marketing enterprises plan e-commerce websites ....................................

4. Problems and prospects of developing e-commerce in traditional enterprises in China. .........................

4. 1 facing problems ..........................................................................

4.2 Future prospects.

5. Thank you ..................................................................

Step 6 refer to

1. Introduction

1. 1 e-commerce and traditional enterprises

E-commerce is the application of computer network technology, which uses information network technology to carry out economic activities, with narrow sense and broad sense. In a narrow sense, it refers to activities centered on commodity sales, also known as electronic transactions; Broadly speaking, it is the concept of big business, which includes not only transactions on the Internet, but also all economic activities such as customer service and business partner cooperation, and even the intranet, also known as e-commerce.

E-commerce is the latest method to complete the value exchange of finance, goods, services, information and so on by electronic transaction, and conduct various business activities quickly and effectively. E-commerce is used to meet the needs of enterprises, businessmen and consumers to improve the quality of products and services, speed up service and reduce costs. It also helps enterprises and individuals to query and retrieve information through the network to support decision-making.

Simply put, e-commerce refers to the electronization and automation of the whole business or trade activities from pre-sales service to after-sales support. For enterprises, e-commerce is the use of Internet-centered information technology for business activities and enterprise resource management. Its core is to efficiently manage all information of enterprises, help enterprises to create an information flow among customers, enterprises and suppliers, connect customers, enterprises and suppliers through efficient management, value-added and application, respond to the market with the fastest speed and lowest cost, seize business opportunities in time, and continuously improve and consolidate competitive advantages.

Traditional enterprises are relative to some network enterprises produced in the information age. They refer to enterprises that mainly produce tangible products since the emergence of the information industry, such as petroleum, metallurgy, machinery, coal, electrical appliances, electrical equipment, food and beverage, tobacco, textiles and clothing, leather down, wood, paper, printing and so on.

1.2 Overview of e-commerce development of domestic and foreign enterprises

In the wave of e-commerce revolution, the traditional enterprises in China are in the primary stage. The concept of e-commerce was first introduced to China in 1993, and the first online transaction took place in 996. 1998, with the goal of promoting the informationization of the national economy, the enterprise-to-enterprise e-commerce demonstration project was launched. From 65438 to 0999, the consumer e-commerce market started in an all-round way, and e-commerce began to enter the market introduction period, showing a vigorous development momentum. From 1999, e-commerce in China began to change from the conceptual stage to the practical stage. During 1999, the total online shopping transactions of consumers' e-commerce activities reached 55 million yuan. By the first quarter of 2000, there were more than 1 100 e-commerce websites for consumers (B2B and C2C). Since the end of 1999, business-to-business e-commerce (B2B) has become a new hotspot, and a large number of new business-to-business e-commerce websites have sprung up, and many enterprises are ready to seek development in online procurement and other aspects. However, compared with19983 billion dollars between European and American enterprises and 500 billion dollars in 2000, we can only think that we are still in the initial stage of exploration and have great potential for future development. With the disappearance of Nasdaq, traditional enterprises began to become the mainstream of network economy and appeared on the stage of e-commerce. General Electric Company, an industrial giant in the industrial era, regained the top spot in the American capital market with the attitude of leading Intel, Cisco and Microsoft. At present, there are countless successful cases of traditional enterprises implementing e-commerce at home and abroad. Such as General Motors, Wal-Mart, Haier Group, COSCO Group, Zhuzhou Gree Electric Co., Ltd. and Yunnan Baiyao Group Co., Ltd..

1.2. 1 Wal-Mart's e-commerce

Wal-Mart is currently the largest commercial retail enterprise in the world. Since the first chain store was opened in 1962, Wal-Mart has branches in more than 50 countries on five continents, with 4,249 chain stores (including 3 144 in China and 0/05 in foreign countries). 1998, the company won the first place among the top 20 commercial enterprises in the United States. In 1999, the global total sales reached 165 billion US dollars, ranking second among the top 500 companies in the world. In 2000, its total sales reached191300 million US dollars, creating a miracle in the retail industry. Wal-Mart is one of the largest retailers in the world, and they have invested heavily in information technology. Wal-Mart's online retail system began to operate in February, 1996. The number of goods sold online is limited, mainly bulky goods. In early 2000, Wal-Mart redesigned its online store. Online goods are divided into 24 categories, including electrical appliances, pets, toys, tourism and so on. The online business has achieved good results, and the online income in the second quarter of 2000 was $654.38+59.6 million. At present, Wal-Mart takes all possible measures to open up a larger online sales market. It is setting up a sales website.

1.2.2 Haier group e-commerce

Haier Group is one of the best enterprises in China, and its achievements are obvious to all. Similarly, Haier Group is at the forefront of domestic enterprises in network construction and e-commerce application. Haier group took the lead in applying for domain names among domestic enterprises in June 1996 and June 10, and established Haier website. The main purpose of this website is to introduce and publicize Haier Group and its products at home and abroad. At that time, there were two versions of the website in Chinese and English, and there were more than ten columns about Haier, Haier news, product information and user feedback, which greatly facilitated the communication between the company and customers at home and abroad, and provided convenience for customers to understand product information, negotiate trade, order products, consult and provide after-sales service. After several revisions, Haier Group officially opened the online shopping mall in 2002.

1.2.3 cosco group e-commerce

COSCO Group is mainly engaged in ocean transportation. In the process of goods transportation, the departments involved are banks, customs, ports, docks, commodity inspection, health and quarantine, etc. The circulation of goods is closely related to information transmission. If information is transmitted in the form of paper documents, the workload is unimaginable. Therefore, from the 1980s, Zhongyuan Group began to study EDI. 1997 1, COSCO Group officially opened its website. Websites of subsidiaries of North America, Europe, COSCO Container Lines, COSCO Bulk Goods and Guangyuan have also been built. In September, 1998, COSCO Group took the lead in launching online shipping schedule announcement and booking business on its website. The strategic goal of COSCO's e-commerce development is to build an intelligent and flexible service mode based on the Internet, a comprehensive and diverse transportation mode and a mode of coordinated development with the environment with the global integrated marketing system as the business platform, logistics, information flow and business process reengineering as the management platform and customer satisfaction as the cultural concept platform.

1.3 obstacles for traditional enterprises to implement e-commerce

1.3. 1 cultural background differences

Traditional enterprises face certain obstacles in developing e-commerce. The first challenge for enterprises to develop e-commerce is the existing enterprise organization, production process and personnel mentality. Traditional enterprises are rigid and influenced by vested interests and inertia. Employees are afraid of reorganization and tend to resist change. Enterprise information secrecy complex and consumer risk aversion culture are one of the biggest obstacles for China enterprises to develop e-commerce. Information transparency is a feature of network culture. The development of e-commerce by enterprises is to integrate the internal operations of upstream and downstream enterprises from suppliers to agents into the e-commerce system, and to know the supply, inventory, sales and capital of trading partners in real time through internet docking, so that information resources among enterprises can be shared and the efficiency of resource allocation can be improved. The essence of Internet interactive communication is to increase the transparency of enterprise information, so that the advantages of enterprises are presented to consumers and customers, but the disadvantages of enterprises are also made public. Influenced by Confucian culture for a long time, China is a highly confidential and risk-averse culture. They prefer to do business with familiar network members rather than place orders with unfamiliar brands and suppliers. Therefore, the transformation of enterprises and consumers in China from information monopoly and confidentiality to information sharing and transparency is the cultural basis for the success of e-commerce in China. The most important factor affecting online marketing is culture. In the United States, the first online shoppers were mainly consumers who originally used product catalogs, followed by telephone buyers. Consumers need a process of gradual adaptation and transformation from shop shopping to telephone ordering and then online purchase.

1.3.2 The degree of informatization within the enterprise is low.

Whether an enterprise can successfully integrate into e-commerce is closely related to whether the internal resource management of the enterprise is electronic and informational. First of all, enterprises should improve the informatization of enterprise internal resource management and change the current situation of enterprise informatization operation, such as the blocked information of various departments, the inability to share market data of different departments, the inability of scientific and technical personnel belonging to different departments to communicate and coordinate, and the lack of communication and cooperation between superior and subordinate departments, so that enterprises can truly enter the e-commerce environment. Secondly, the development of e-commerce involves the integrated operation from upstream suppliers to downstream distributors in the internet platform system, which requires the coordinated development of upstream and downstream related enterprises' informatization.

1.3.3 contradictions in the process of e-commerce transformation

Because traditional enterprises have a certain business operation foundation, they will encounter various contradictions and frictions in the process of transforming into e-commerce, such as compatibility and coordination with existing channels. Once e-commerce is adopted, suppliers and customers can be selected in a wider range, which may conflict with existing channels, leading to the loss of channel coordination and control and the loyalty crisis of channel members. Especially in the process of conversion, channel friction may occur, causing certain economic losses. The contradiction between mass production and personalized marketing is another big problem faced by traditional enterprises under the network environment. Traditional enterprises have obvious homogenization of products and no differentiation of brands. If we change to provide personalized products and services, enterprises have to bear certain risks. Even the traditional retail enterprises, although they have good distribution advantages, can not fully meet the needs of complex small packages and single sporadic orders under network marketing. In addition, the problems of expensive human capital and lack of network design and maintenance technicians are also very prominent.

2. Why do traditional enterprises in China implement e-commerce?

Since 1990s, the wave of informatization has swept the world, which has brought great impact to the management mode of traditional enterprises. More and more traditional enterprises believe that the new economy characterized by networking, knowledge management and globalization is an irreversible trend, and e-commerce has become the only way for enterprises to develop.

2. 1 Advantages of traditional enterprises in developing e-commerce

First, traditional enterprises have more solid business resources than emerging e-commerce enterprises. The core of e-commerce is to optimize the production and management process of enterprises with information technology. Commerce is the subject and core of e-commerce, the soul and life of e-commerce, and electronic network is the carrier and means of communication. Network technology can only play a great role if it is applied to the business of traditional enterprises. In the Internet environment, in order to succeed, enterprises must make comprehensive use of the means inside and outside the network to integrate new technologies with traditional businesses and new business models with traditional ones. Large-scale traditional well-known enterprises have good brand image, numerous raw material suppliers and product distributors, extensive customer base and perfect distribution system, accumulated rich enterprise management experience, and have a solid foundation for developing e-commerce.

Second, the potential benefits of developing e-commerce by traditional enterprises are enormous. In B to B e-commerce, traditional enterprises reduce transaction costs, speed up the operation cycle of supply chain and reduce the operating costs of enterprises through online transactions; Carry out cross-regional, cross-market and cross-technology product development through the Internet, rebuild the organizational structure, production process and business process, provide faster and more thoughtful quality services, and improve the competitiveness of enterprises; Establish a virtual market through the alliance of enterprises within and between industries, and reduce the inventory of enterprises from single online to the minimum of joint online; Establish friendly relations with competitors and enjoy price and supply and demand information, thus driving upstream and downstream enterprises to develop e-commerce. In B to C e-commerce, traditional enterprises collect, track and analyze customer information, conduct market research, understand customer needs, analyze customer consumption behavior, spread advertising information, open up new distribution channels, achieve the best combination of online marketing and traditional marketing, expand sales, and maximize the potential benefits of e-commerce. Practice has proved that under the background of e-commerce, enterprises with brand advantages and good image have more advantages. According to a survey released by Boston Consulting Group (BCG), Japan, South Korea and Australia are the countries with the largest online retail sales in the Asia-Pacific region, accounting for 94% of the total online retail sales in the Asia-Pacific region that year, while online marketing of well-known brands is the most dominant, and they have won 74% of the online retail market share.

Third, improve the efficiency and competitiveness of enterprises. Real-time interaction of e-commerce can promote good communication between enterprises and customers, enable enterprises to predict market demand more timely and accurately, understand the changes and development trends of demand, and provide more thoughtful personalized services. Through the analysis and mining of customer information, we can improve the quality of products and services, improve the workflow of existing products and services, develop new products and expand new business. More prominently, e-commerce has brought a new mode of production-customized production. Due to the progress of IT technology, we can design and produce specific products for each customer through electronic network, thus providing one-to-one service for customers. This make-to-order production model not only meets the needs of customers, but more importantly, if used properly, it will greatly enhance the market competitiveness and profitability of enterprises.

Fourth, reduce costs and improve the management level of enterprises. With the development of industrial economy, the cost of industrial manufacturing tends to be consistent, and enterprises must find new profit space. It is the only way to expand the direct contact between enterprises and upstream and downstream enterprises and even final consumers, reduce intermediate links and squeeze out profit space from complicated middlemen. E-commerce is the best choice to shorten the distance between enterprises, enterprises and consumers in space and time. In addition, from the enterprise's own point of view, it is also an effective way to obtain profits from the coordination and optimization of order, raw material procurement, production, sales, inventory and management, which requires information technology to comprehensively handle these businesses. The integration of e-commerce and traditional enterprises has gradually changed the operation mode of traditional enterprises, with high operation efficiency and fast response, which has brought new growth space for the development of enterprises.

Fifth, enterprises should cooperate with each other to improve the service level. A traditional enterprise is a production and operation entity. In its long-term production and operation, it has a wide range of partners, including many suppliers, agents, transporters, service departments and so on. By using information technology, traditional enterprises and these partners have formed their own social networks and realized resource sharing. In this kind of network, the partners cooperate with each other, benefit each other, jointly explore the market, expand the connotation and periphery of a single enterprise, form a virtual enterprise based on the network, realize the integration of business flow, logistics, capital flow and information flow, and complete the business that a single enterprise can not complete alone, so that each enterprise can concentrate on strengthening its core competitiveness and improving its management service level and social reputation.

Finally, improve the market response ability of enterprises, reduce the inventory of enterprises and reduce the blindness of investment. Proper inventory is necessary for enterprises to maintain normal production. When purchasing in the traditional way, the order processing cycle is long and the uncertainty is high, so enterprises need more inventory to deal with possible delivery delays and delivery errors. The increase of inventory will increase the operating cost of enterprises and reduce their profits. A large number of timely and accurate market information provided by e-commerce environment is conducive to improving the abnormal response ability of enterprises.

In a word, e-commerce is the inevitable product of information technology intervening in the economic field. It is not independent of traditional enterprises. Relying on traditional enterprises, it has profoundly changed the operation mode of traditional enterprises. In the process of deepening enterprise management, the trading links are reduced, the trading scope is expanded, the production cycle is shortened, the production efficiency is improved, and the profit space of enterprises is broadened.

2.2 the impact of e-commerce on traditional enterprises

2.2. 1 Impact on the organizational structure of enterprises

E-commerce reduces the middle layer of economic activities, shortens the time lag of interaction and influence, and accelerates the response ability of economic subjects to the market. The efficiency of information transmission has been significantly improved, and the market competitiveness has also been significantly improved.

In the traditional organizational structure of tower enterprises, middle managers play an important role in giving orders by superiors and presenting by subordinates, and now it is the enterprise network that has assumed this role, creating conditions for the diversified development of enterprise organizational structure. Electronic network means will replace the traditional procurement, information collection, transmission, search, purchase, counter-offer, consultation and negotiation, so that the organizational structure engaged in these functions no longer exists. On the contrary, the gradual realization of electronic money and online settlement, as well as fast and accurate logistics and transportation, will make the business process simpler and faster, and can transcend the limitations of time and space.

2.2.2 Impact on enterprise procurement

Most traditional enterprises in our country still purchase raw materials mainly by order meeting and supply and demand meeting, which consumes a lot of manpower, financial resources and material resources, and e-commerce can just make up for this deficiency and become an effective way to reduce the procurement cost of enterprises. With the development of e-commerce, the competition among enterprises no longer depends on the amount of resources actually occupied by enterprises, but on the amount of resources that enterprises can control and use. Therefore, enterprises must make use of external resources, especially give full play to the role of the network, and interconnect themselves with partners and suppliers through the Internet, so as to enjoy information resources in real time, maximize operational efficiency and reduce procurement costs.

2.2.3 Impact on enterprise human resource management

The characteristics of e-commerce determine that the key to the development and success of enterprises lies in the possession, use and cultivation of talents. Under the e-commerce mode, people's working hours are more flexible and the workplace is not restricted. Employees rely more on their own knowledge, wisdom and creative thinking, and gradually get rid of the constraints of mechanical equipment, raw materials and working conditions, and gradually get rid of the dependence on posts, so as to find inner freedom and balance. This requires enterprises to establish a series of new ideas and systems to develop human resources, invest and increase human capital to meet the requirements of "truly personalized management" of information.

2.2.4 Impact on enterprise sales

E-commerce can reduce the transaction cost of enterprises. E-commerce mode is mainly to carry out advertising and market research through the Internet, build a global marketing network, change the rules of market access and brand positioning, and establish an intermediary-free sales channel. Internet channels can avoid the intermediate links such as wholesale and retail in traditional sales channels, allowing manufacturers to contact consumers directly, and manufacturers can finally complete the commodity circulation process without going through retailers, which not only reduces the circulation cost and transaction cost, but also accelerates the information flow.

Due to geographical restrictions, the market faced by traditional enterprises is limited, and the use of the Internet for business activities enables enterprises to directly face the market. The marketing activities carried out on the Internet are geared to the global market and can be aimed at every customer in the world. E-commerce has become the best international trade platform for enterprises. Dangdang Bookstore 17% orders come from overseas, which was unimaginable in the past. It is impossible to open a bookstore in Beijing and buy 17% books for foreigners. Online business can also reach the market range that traditional sales and advertising promotion methods can't reach, and win more potential customers for enterprises.

Display products in all directions and encourage customers to buy rationally. Theoretically speaking, consumers' rational purchase can not only improve their consumption utility, but also save social resources. Online sales can fully display the internal structure of goods by using the performance of network multimedia, and enterprises can display the quality, performance, price and payment terms of goods through the network, thus helping consumers to fully understand goods and services, so that customers can take what they need, place orders and then buy.

2.2.5 Impact on enterprise settlement mode

Enterprises will be able to realize electronic payment, fund settlement, transfer and transaction through the online banking system. With the security and authentication of credit transmission completely solved, the settlement revolution triggered by paperless electronic flow replacing paper money flow is an irresistible development trend.

2.2.6 Impact on corporate customer service

First, e-commerce enables enterprises and customers to form an interactive relationship, which greatly improves the quality of customer service. Enterprises can know all kinds of information of customers in time and provide basis for their business decisions. This reduces the decision-making risk of enterprises, and enterprises can better communicate with upstream suppliers and downstream distributors. Through customer relationship management, enterprises can accurately grasp customer needs and make correct decisions on market development trends. At the same time, enterprises can use advanced information technology to correctly analyze customer needs and provide services, so as to seize customers to the greatest extent and improve customer loyalty!

Second, close user relationship, deepen user understanding and improve after-sales service. Because of the real-time interactive communication on the Internet, consumers of products and services can express their evaluation of products and services more easily without any external interference. On the one hand, this evaluation enables enterprises to understand the internal needs of users more deeply, understand the market dynamics in time, and adjust the product structure of enterprises; On the other hand, the real-time interactive communication between enterprises can improve the after-sales service level of enterprises, improve customer satisfaction and promote the close relationship between the two sides.

Third, encourage enterprises to introduce more advanced customer service systems, thus improving customer service. On the basis of e-commerce, enterprises can establish an intelligent customer management system. Through this system, enterprises can collect and analyze all kinds of information about market, sales, service and the whole enterprise, and have a 360-degree comprehensive understanding of customers, so as to straighten out the relationship between enterprise resources and customer needs, improve customer satisfaction and reduce the possibility of customer turnover. At the same time, by acquiring and analyzing all the communication history with customers, we can understand customers from the perspective of the whole enterprise, achieve the purpose of overall sales forecast, and thus increase profitability. Traditional enterprise customer service staff may treat the same customer with different faces. Through the customer service system, service personnel can automatically and quickly call customer service records as a reference before answering the phone, fully grasp customer information, face customers uniformly, realize customer care and personalized service, and improve customer satisfaction.

3. How do traditional enterprises implement e-commerce

3. 1 e-commerce to transform traditional enterprises

E-commerce is not a simple e-commerce, but includes the informationization of the whole operating system in the background of the enterprise, the reorganization and optimization of the process and the change of business philosophy. For different industries, the process and mode of e-commerce transformation may be very different. When evaluating the transformation of traditional enterprises, different standards should be adopted for different industries.

3. 1. 1 traditional enterprise e-commerce transformation mode

Traditional enterprise e-commerce transformation methods can be divided into two categories: self-transformation and asset restructuring.

Self-remoulding: Self-remoulding means that traditional enterprises transfer their business and management systems to the Internet by strengthening infrastructure construction and network culture construction, and realize a smooth transition from traditional economy to network economy.

Asset reorganization type: Asset reorganization type refers to the transformation of enterprises through the transfer and integration of traditional businesses and the establishment or merger of pure network enterprises by traditional enterprises. Considering the generation of value-added services and the growth of business volume brought by pure network companies, this transformation process will include capital operation, merger and adjustment of property rights structure, and will be affected by the industrial economic situation, so this realization process will have many different forms.

3. 1.2 Different levels of transformation from traditional enterprises to e-commerce

The wide coverage of e-commerce will eventually enable enterprises to integrate their business and operation mode for the Internet. The realization of this process can be divided into different stages and levels.

The first level: establish a special website for enterprises and actively maintain and manage it. Large and medium-sized enterprises implementing e-commerce will have their own websites to communicate with customers, customers, agents, suppliers, wholesalers and others.

The second level: directly engaged in online sales. In addition to various forms of upstream and downstream information exchange and advertising, enterprises can also conduct complete e-commerce transactions with customers online.

The third level: complete the network transformation within the enterprise. To develop e-commerce, we must build our own network infrastructure. When an enterprise has a connected internal network, the significance of office automation becomes more extensive and rich. Leaving the local area, you can also realize mobile office.

The fourth level: building enterprise core business management and application system. At this stage, the most representative are the internal resource planning system ERP and the external website that publishes enterprise information and realizes two-way interaction.

The fifth level: reorganize the business process of the enterprise. A complete e-commerce should be designed for three direct value-added links of enterprise management, namely customer relationship management (CRM), supply chain management (SCM) and product life cycle management (PLM). Aware of these links, enterprises began to enter the direct value-added stage of e-commerce.

The sixth level: the change of corporate culture. With the full implementation of e-commerce, the change of enterprise organizational structure and management mechanism will eventually create a brand-new enterprise culture, which will be integrated with the network economy.

Sample survey shows that China's big.