Clothing brick-and-mortar store display principles

Clothing store display principles

In the clothing store, the door, windows, shelves, props, displays, etc. composed of all the final sales. Door and shelves belong to the hardware part of the brand image, while the display belongs to the software part of the brand image. Throughout each brand, are in the hardware and software requirements to achieve a high degree of the same, in order to establish a brand image, shaping a strong sales tension, to achieve the maximization of market profits. But why sometimes the results are not as good as expected, it is mainly because of the display. So what are the principles of clothing store display? Here with me to take a look at it!

Display is the theme of the goods, the use of different varieties of goods, styles, colors, fabrics, characteristics, etc., through the integrated use of artistic techniques to show, highlighting the characteristics of goods and selling points to attract the attention of customers, to progress and strengthen the customer's further understanding of the goods, the memory and the degree of trust, so as to maximize the cause of desire to buy. This is the display of text positioning, but also display to consumers to show the function. So, how to display good clothing, should start from the following points. Goods display: For clothing, the display is generally divided into stacking and hanging.

Stacked

Stacked is generally through the orderly folding of clothing, exaggerating the overall coordination, the silhouette of the protruding, the goods in the flow of platforms or elevated platforms on display. This way of 'benefit is to effectively save limited space, because a store, its space is limited, if all the hanging form of display goods, the store space is simply not enough. Therefore, at this time to take the stacking, to increase the number of limited space display products. This is the advantage of stacking, but the disadvantage is that it can not fully display the goods, therefore, it should be displayed with the hanging, can increase visual interest and expand the space.

Stacked display should pay attention to the following points: exaggerated visual, in the color block grasp, the principle should be from the outside to the inside, from shallow to deep, from warm to cold, from bright to dark. As this is the habit of people to observe things. This can also make consumers have a hobby for the goods, from attention to attraction to observe the purchase of several aspects of shopping behavior. The same season, the same type, the same series of products displayed in a unified area.

Stacked to remove the packaging, thin clothing each stack of 4 to 6 pieces of appropriate, thick clothing to 3 to 4 pieces of appropriate, shirt collar can be staggered placement. Each stack of clothing models and size series from top to bottom, from small to large. Stacked clothing area around the position as far as possible to design models, display stacked clothing in the representative styles to attract customer attention and enhance the visual effect. And you can place the corresponding clothing style posters, leaflets, to show a full range of representative models.

Hanging

Hanging is generally used to hang the clothes on the hanger, so that you can fully display the characteristics of the goods, easy to form the visual impact of the color block and rendering of the atmosphere, so that consumers can familiarize themselves with the goods with the eyes. However, in a limited number of stores, it is not possible to hang too much to display, generally hanging with stacking. In this way, on the one hand, can be fair use of space, on the other hand, also make the whole display of goods have a sense of hierarchy.

Hanging display should pay attention to the following points: each piece of clothing should be hung continuously at the same time more than 2 pieces, usually no more than 4 pieces, hanging should be kept neat, no creases. Unified series of styles of goods using a unified kind of hanger. Hanging number sequence: from front to back, from small size to large size; from left to right, from small size to large size. The color of the display should be from outside to inside, from front to back, from light to dark, from light to dark; side columns, from front to back, from outside to inside, from light to dark, from light to dark.

Principles of display

From the overall consideration of the display, in general, the display has a color display, there are also according to the style of the display. These have to be based on the area of the store and the main style of clothing to determine, each has its own benefits, but also each has its own shortcomings, depending on the details. However, regardless of the way, it is necessary to consider the following basic elements:

Focus to form the attraction: each display surface, the first to attract attention to the point of view that is the focus. For example, the focal point of the entire store is the image of the signage behind the cash register. Focus is usually located in the horizon or above the horizon, color contrast POP posters or product combinations are often set as the focus, it can be ordered to guide the attention of consumers, and play a certain echo and prompt the visual effect. Therefore, clothing brands in the terminal image, focusing on shaping the image of the signage, this intuitive publicity, can convey the brand's commodity information, promotional sales, publicity brand.

Color rendering atmosphere: the use of color, for display, plays a leading role. Orderly color theme to the entire store theme bright, well-organized visual effect and strong impact, display more use of color contrast set as the focus, or to create a color gradient effect of the goods display, so that customers have the impulse to shop, and idly lock the target product. Create visual effect: repeat effect can create visual interest, highlighting the continuous and block effect, focus on the same and contrast, while efficient use of space, forming a strong visual impact, this principle is used for the focus of the product or new product display. Especially should pay attention to the actual manipulation of a variety of repeated effects, such as, uniform clothing using different sampling methods, model display, hanging and matching method at the same time, to highlight the focus, maximize the strengthening of their own image.

Showcase

The importance of the showcase for the terminal stores, such as the eyes of the people, is obvious. As it is the first step to attract consumers to the store. The image of the window is good or bad, depending on two aspects, one is the hardware design, the second is the software maintenance. As this article is about display, so, only focus on software maintenance.

Modeling clothing display: 2 to 3 days to be replaced once, so that the customer to maintain a sense of freshness, attracting people into the store. If you need to display more goods, you should select the seasonal clothing, do not display some unfashionable or not suitable for the trend of clothing, it will spoil the image of the brand. Store sales staff in the day on and off, must check the window of the clothing is clean, neat, promote the location of the publicity sign is appropriate, do not due to these faults, so that the window appears to be messy, affecting the image.

As the terminal nerve end of the clothing sales terminal stores, there are three factors determine whether it can be successful. One is the hardware, in the location to choose a busy business district, which is the first prerequisite; the second is the quality of staff; the third is the display of goods. These belong to the software construction. In today's, personalized clothing display to catch the eyes of consumers.

Festival and clothing display

Through years of research on the market, found that the international brands are generally ahead of the awareness of the new goods on the market, many domestic brands are still accustomed to the lunar year. In many brands after the year on the spring clothing, found that international brands as early as after New Year's Day, the eyes shifted to the spring clothing. After the depressing cold winter, consumers' anticipation for the fresh and transparent colors of spring already seems to be impatient. As a result, brands that are ahead of the curve can easily contribute to early sales by attracting eyeballs, even if, just visually, they sell impressions.