In modern society, for enterprises, why is honesty the foundation and foundation of business?

What is integrity management? "Honesty" and "faithfulness" and "trustworthiness" also add up to honesty and trustworthiness. It is a norm in our life and a basic requirement for coordinating interpersonal relationships, which is what we usually call "keeping promises". Honesty can be regarded as a kind of social cohesion, and we can trust each other in business operation. The concept of harmonious coexistence has developed into an extension of social economy.

Honesty is the core of our management. It is the soil on which enterprises live. It allows us to open the market. Expand business share. Especially in today's market economy, the management of enterprises has changed from production orientation to consumption orientation. Fundamental changes have taken place between enterprises and customers. If an enterprise wants to develop, it can get rich benefits and returns only on the basis that customers and consumers think it is reliable and credible. Otherwise, if they don't pay attention to honesty, their image will be greatly reduced, which will directly affect their survival and development. It is in the internal management of enterprises that the top leaders. It is also based on mutual trust with lower-level leaders, managers and ordinary employees. Enterprises can develop healthily. Otherwise, if there is no mutual trust, the whole enterprise will lose its fighting capacity and cohesion. Therefore, the author believes that the brand of an enterprise is very important, but the value of integrity is always higher than the brand value of an enterprise. If the enterprise has no integrity, "where does the brand come from?" If enterprises only rely on those frauds, it is impossible for them to survive and develop for a long time.

The most obvious example. As we all know, Qin Chi Winery, which won the title of CCTV advertisement at 1996, made "Qin Chi" a household name almost overnight. But by 1997, a news report about "Qin Chi wine" blending with Sichuan wine completely dug the brand "Qin Chi" from the throne. Bankruptcy, the credit crisis of Andersen Certified Public Accountants and the false profit case of WorldCom in 2002 caused an uproar in the world business community, which also confirmed the investigation report of Rand Company in the United States that "the company's greed, extinction and fraud made the company's integrity disappear, and finally the company lost its competitiveness and was expelled from the stage of shopping malls". On the contrary, why can Wal-Mart rank among the top 500 enterprises in the United States with sales of 219.8 billion? The biggest factor of Wal-Mart is honesty. It can take customers as the center and treat employees fairly. Both inside and outside. It can be seen that honesty is the secret of the enterprise for thousands of years. Qingdao Haier Group, which we are more familiar with, is moving towards success step by step in the fierce market competition. It has established a household appliance kingdom and become a world-famous brand. Because the highest concept of honest management ...

Confucius said, "People don't believe, but they don't know what they can do". It means that a person can't stand on the world without honesty. Honesty and trustworthiness is the foundation of China's self-cultivation and governance since ancient times. As a virtue, it is deeply engraved in the history of Chinese civilization, "People can't stand without faith", "Faith is the foundation of settling down" and "Words must be done, and actions must bear fruit", which embodies the ancient reputation of keeping promises and keeping promises. The brand of enterprise development, the foundation of survival, is full of cultural connotation. It is the process of brand building, the law of economic development and the inevitable result of continuous self-improvement of enterprises. ...............