Why do companies use WeChat public number, what kind of significance?

In the era of mobile Internet, everyone is a content producer and distributor. The emergence of WeChat has revolutionized people's social life style, and at the same time extended the WeChat public number, has become a big stage for most enterprises secondary marketing. Perhaps some people want to ask why it is said that enterprises now need a WeChat public number? What kind of significance does it have? Today I will discuss this with you.

Why is it that enterprises now need a WeChat public number? But many enterprises are not clear what role of WeChat public platform? Can bring what? How to operate it?

The WeChat public platform is one of the core ways of precise network promotion and marketing for enterprises in the Internet era. Traditional enterprises and businesses utilize the WeChat new media platform to spread their products, culture, and activities to customers! There is a classic saying: content is marketing, marketing is content. In the era of mobile Internet, from the reader's point of view, good articles and content, is the main reason that directly affects whether the user will become your fans.

The most important thing is that this fan will also talk, he will tell his friends through WeChat, friends and then pass on friends, this is a strong relationship to build trust, so the mobile Internet era, content is very important, which brings us back to the theme: why do companies need WeChat marketing and public number operation?

First of all, the emergence of public platforms means that users want to get more professional and comprehensive information and views here, only the output of high-quality content to meet user needs.

Secondly, the mode of pushing, so that the public account subscription users more valuable. After operating a large range of user volume, push activities, push website, push content, push APP are very effective. However, it is also because of the mandatory push that users demand a higher quality of content. The content has to be carefully planned, and the implanted ads have to be even more well-produced.

Thirdly, voice message carriers are a powerful information presentation feature on WeChat. The voice message in the public number is more suitable to be used for interaction, such as radio mode, both intimate and direct, a question and answer. Not only as a means of communication, but also closer to the distance between the user

How to stand out in the homogenization of competition

Choose a field, register a public number, send a little chicken soup content, funny pictures, connotation, etc., and easily increase the powder every day a few hundred or even thousands of people, which is the WeChat marketing to get the first fan dividend period; the second fan dividend period is the first fan dividend period through the The first batch of self-media people successful experience replication coupled with the WeChat platform is increasingly improved, online activity planning and long-term operation, also gained a lot of fans; now is the third stage of WeChat operation, the traditional industry itself occupies a huge flow of offline, the use of physical products will be converted to fans of the physical product pollen WeChat public number is the role of the public number!

Homogenization competition is becoming more and more intense, how can we break through the problem of difficult to increase the powder?

First, the public number application. WeChat public number application takes about a week or so, the public number name is also protected accordingly, similar to the traditional Internet application for domain names. This also proves one thing, in the era of mobile Internet, do it early, have their own platform, always have the first opportunity.

Secondly, a novel and eye-catching title is like a knock on the door, directly affecting the amount of user clicks. The good content and story, if there is no title of the lining and diversion, is equal to nothing. So in the process of WeChat operation, the formulation of the title, is a vital link.

Third, professional typography and image design should not be ignored. The title and content determine the chances of users sharing the push to social platforms. Typography and image design, on the other hand, have a direct impact on whether or not users will read it. Good content also needs good typography, and good typography can not be separated from the picture effect. In the emphasis on fragmented reading today, these are necessary factors related to the user experience.

Finally, fan management and interaction. The previous hard work has done so much, if the last step is not done well. Then it is equivalent to the previous work is abandoned, all the efforts are in vain. In addition to doing a good job of fan management every day, but also be sure to maintain interaction with fans and statistical analysis of data, behavioral analysis of fans, to make the corresponding solution.

Will these arguments that I brought you help you with your doubts? In fact, I feel that enterprises operating WeChat public account, not only go just to publicize or marketing, in the long run, with the help of WeChat's huge use of the user community, as long as the promotion means properly, the road of corporate branding will be greatly shortened.