What are the reasons why the anime movie Na Zha and The Great Sage have exploded in China and have not been well received in overseas markets?

Why anime is all the rage in China and Na Zha has had little response in overseas malls? The Journey to the West of the Great Sage, which was released in 2015, amassed a total of $956 million at the box office. Upon its foreign release, it grossed just $50,000 in Russia.

Domestic Box Office

Return of the Great Sage from the West, which was released in 2015, has amassed $956 million at the box office. While the overseas box office in Russia stood at $50,000, there is even less data available for North America. This means that the overseas box office for Journey to the West and Return of the Great Sage was almost insignificant. In the 2019 release of Na Tcha's Descent of the Demon Child, the cumulative domestic box office reached $5.035 billion, while the North American box office was only $3.7 million, which is far more than Return of the Great Sage but still can only be described as a "dismal " to describe it.

So why have these two Chinese animated films, which have been dubbed the "light of Chinese comics," been so poorly received in overseas markets, or even unnoticed? The Return of the Great Sage and The Descent of the Demon Child are adapted from The Journey to the West and Feudalism, two ancient mythological IPs that have a high degree of acceptance in our country, and a certain degree of influence even in East Asia.

What are the key reasons for their box office success?

A good audience base and a strong sense of plot generation is also one of the important reasons why the two movies "Return of the Great Sage" and "The Descent of the Devil Child" are box office hits in China. However, also in North America shopping centers plot the same, for the lack of backstory support for the aboriginal people, but is extremely unfriendly. As a result, The Journey to the West was released in the U.S. and was classified as a PG-rated film requiring parental accompaniment due to the risky action and graphics.

And "The Descent of Nezha the Magical Child," which was chosen for the Academy Award for Best International Film, faced the same number of questions upon its release in North America, such as whether Nezha is a man or a woman? Why did Nezha grow up instantly? And so on. Even in the eyes of the Chinese, the super-charged plot of "my life is not by God" has surprised the Westerners who have different values from the Chinese. For the Westerners who are inseparable from each other and are at peace with themselves, wearing a mask is a harsh personal intervention, but also listen to what you are illusory destiny? That is, Westerners who lack the two major IPs of "Journey to the West" and "Feudal Tablet of the Gods" can hardly understand "Journey to the West", "Return of the Great Sage" and "The Descent of Nezha" from the perspective of science or universal values. and the plot setting of "The Descent of Nezha".

It's hard to gain universal audience acceptance for the original domestic movie, which has no mass base, and the foreign mall.

As a few years ago the release of the original domestic animated film "Kui Pu" series, the face of the shopping mall recognition, even if well-produced, it is difficult to escape the "good but not good" predicament. Therefore, many movies with Chinese characteristics, into the future of overseas shopping centers, they are caught in the "stupid tree stupid fruit, stupid plot you and me," the embarrassing situation. In addition, as of now, the influence of domestic movies in overseas is still very small.

Looking back at the box office mall in China, the record-breaking American blockbusters and Japanese animated films almost all have a **** the same point, that is, the basic common sense applied to science and the universal values of mankind. So even viewers who haven't read Marvel comics can quickly get into the plot of the Marvel movie world, and even viewers who aren't hurt by Japanese comics are easily attracted by the beautiful love and exquisite details in the movie.

The special effects and lighting effects in the movie are not very attractive in overseas shopping centers compared to the plot, and there are actually too many similar special effects masterpieces abroad. Then, with the plot not being recognized and the special effects not being appealing, the phenomenon of domestic movies not being well received in overseas shopping malls is not hard to understand.