202 1 what is the development status and trend of e-commerce industry?

202 1 the development status and trend of e-commerce industry are as follows:

202 1 the development status of e-commerce industry is: the overall situation is that e-commerce service industry is an important part of e-commerce ecosystem. After nearly ten years of rapid development, the e-commerce service industry has developed rapidly under the impetus of the development of logistics express delivery, online payment and electronic authentication.

In 2020, the operating income of China's e-commerce service industry reached 5.45 trillion yuan, an increase of 0.98 trillion yuan compared with 20 19, and a year-on-year increase of 2 1.9%. In 2020, affected by the COVID-19 epidemic, offline stores closed and the demand for online services increased rapidly.

Live shopping, online payment, non-contact distribution, and door-to-door return have become the "new normal" of consumer online shopping under the epidemic, and the demand for IT solutions, new marketing services, professional operation services and logistics services has surged.

202 1 the development trend of e-commerce industry is:

1. People are increasingly dependent on apps: in 2020, users' dependence on the mobile Internet will be further deepened, and the average daily usage time and the number of apps opened will be improved to some extent.

2. The mobile shopping APP has the strongest preference: judging from the average daily usage time of APP users, with the online transfer of offline life scenes, users' usage is also deepening. In February, 2020, according to the average monthly usage duration and frequency of APP, mobile shopping was in the forefront, with the average monthly usage duration and frequency of 545. 1 min and 162.3 times respectively.

3. The number of integrated e-commerce APP users is huge: the mobile Internet has penetrated into all aspects of people's lives, and the penetration rate of TOP 1 APP in social, e-commerce, video entertainment and payment fields exceeds 50%. According to specific data, instant messaging and integrated e-commerce are in the forefront with 65.438+77 million people and 992 million people respectively; Payment settlement and browser penetration rate are the highest, 94.7% and 68.3% respectively.

The main e-commerce modes are:

1, B2B-B2B means that both the supplier and the demander of e-commerce transactions are merchants (or enterprises and companies), and they use Internet technology or various business network platforms to complete the process of business transactions. E-commerce is the concrete and main form of modern B2B marketing.

2. B2C-business-to-individual: B2C is short for business-to-customer and short for business-to-customer in Chinese. "Business-to-customer" is a mode of e-commerce, that is, a commercial retail mode that directly sells products and services to consumers.

This form of e-commerce is generally based on online retail, and online sales activities are mainly carried out with the help of the Internet. B2C means that enterprises provide consumers with a new shopping environment-online store, and consumers make online shopping and online payment through the Internet.

3. C2B-Personal to Business: C2B (Consumer to Business) is a new business model in the era of Internet economy.

This model has changed the relationship between producers (enterprises and institutions) and consumers, and it is a kind of consumer contribution value, enterprise and institution consumption value.

The C2B model is just the opposite of the well-known DSM (Demand Supply Model). The real C2B should have consumer demand before enterprise production, that is, consumers put forward demand first, and then the production enterprises organize production according to demand.

Usually, consumers customize products and prices according to their own needs, or actively participate in product design, production and pricing. Products and prices highlight the individual needs of consumers, and production enterprises conduct customized production.