What is VI design? Do traditional enterprises need VI design?

hello! VI (full name Visual ldentity) is a complete and systematic visual expression system with logo, standard words and standard colors as the core, which transforms abstract concepts such as corporate philosophy, corporate culture, service content and corporate norms into concrete memories and recognizable image symbols to create a unique corporate image.

the visual recognition system is divided into two aspects: the basic element system and the application element system. The basic element system includes: enterprise name, enterprise logo, standard words, standard colors, symbolic patterns, publicity and oral English, marketing reports, etc. Application systems include: product modeling, office supplies, enterprise environment, transportation, clothing, advertising media, signboards, packaging systems, official gifts, exhibitions and printed publications.

it is necessary to do VI in both traditional industries and emerging industries. Through VI design, consumers can know the nature and function of products and have more understanding and purchase desire. The existence of VI promotes consumers' consumption behavior and makes consumers prefer to buy this product. At the same time, with good VI design, corporate image and brand promotion will be greatly improved.