Why is the physical store business so difficult to do now?

The emergence of small programs can be summarized as follows: this may be the best time for the transformation of physical stores. First, let's look at the dilemma of traditional physical stores.

Limited service scope

Traditional physical stores are limited to their own products and services, and ordinary stores can only serve 500 meters of passengers on Friday. How to improve the visibility of the store and enhance the service radius of the store is a bottleneck that every shopkeeper must face!

Customers belong to both shops and shops.

Most stores' business is a one-time deal. Without the awareness and methods of customer maintenance, it is really sticky. It can be said that every customer who comes to the store is a lot, not the store itself. When this customer will come again and whether he will come again is unpredictable.

Operating costs are rising.

As we all know, the two biggest operating costs of physical stores are rent and labor. In the case of relatively fixed costs, we can only strive to provide services and increase passenger flow. How to expand customer drainage is the key to reduce costs and improve performance!

E-commerce has a strong influence.

Needless to say, I believe every shopkeeper has a deep feeling.

So, what kind of solution does WeChat applet provide?

Online drainage

The applet now has many entries: QR code scanning, WeChat search keywords, WeChat group sharing, friend chat sharing, WeChat official account association and so on. Merchants can display the content, product information and services they want to deliver in various ways; Even through the applet mall, we can sell goods, book services, pay service fees and so on. Backed by the monthly traffic of more than 900 million users of WeChat through applets, the store will definitely gain more customer resources through the development and operation of applets.

Offline application scenarios trigger "instant" services

With the QR code as the main entrance, users enter the applet through WeChat scanning. Enjoy the "instant" service anytime and anywhere, eliminating the cumbersome "download", "installation" and "registration" of mobile phone software such as APP. In this way, more users will enter the applet through different service scenarios, so that users can easily experience the services and goods provided by enterprises offline.

Member &; Fans work together to achieve "sticky" service

The main purpose of the research and development of WeChat applet is "light and simple" and "run after use". For corporate brands, you can use your own membership system or self-operated official WeChat account to combine the message push function in the system with the "run-and-go" service of small programs to carry out the secondary development of fans and members, increase user stickiness and create more commercial value.

Small programs nearby attract more customers.

Small programs have been launched for half a year, but they have been frequently launching more open permissions and new highlighting functions, and constantly opening more ports, pushing small programs to the forefront. Among them, the functions of nearby applets, especially offline stores, can be searched by people within 5 kilometers through nearby applets. This kind of traffic within 5km can be unlimited, which can't be underestimated, inadvertently attracting more users to find you and creating more marketing opportunities.

The appearance of WeChat has completely changed people's lives. Wechat has a coverage rate of over 90% in mobile phone families. In all mobile applications, WeChat accounts for 50% of users' time, and now there are more than 900 million active users of WeChat. Therefore, if we can grasp the consumption opportunities on the mobile side, it will become the key channel for the rapid growth of the turnover of physical stores.